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Tuesday, January 8, 2013
Today’s Tweets:
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@BCEFA announces Broadway Bares: Winter Burlesque Adds 2nd Show @xlnightclub Here’s a peek at the event • • • @MTC_NYC announces full casting for THE MADRID with Edie Falco. Rehearsals begin today for the world premiere play • • • RT @suzyeevans: Here’s a preview of the Ben Walker cover story! (And an exclusive look at him in @CATOnBroadway!) • • • Happy opening to Pulitzer Prize winner WATER BY THE SPOONFUL @2STNYC! #breakaleg • • • Tickets for PIPPIN are on-sale through Audience Rewards today! • • •
Facebook Ad Network Would Face Privacy Hurdle With Ad Agencies
AdAge.com/Digital – by KATE KAYE
Facebook may have put its mobile-ad-network test on hold, but marketers continue to relish the thought of a Facebook ad network of some kind. The promise of reaching Facebook users on sites across the web is very appealing, yet one big obstacle stands between a Facebook network and brand advertising budgets: consumer privacy.
The longer Facebook eschews the industry’s widely adopted self-regulatory privacy standard in favor of its own internal ad privacy approach, the less confident brand advertisers will be about privacy protections associated with Facebook advertising. The biggest agencies and advertisers have standardized their display ad buys according to their self-regulatory privacy program, administered by the Digital Advertising Alliance.
But Facebook is not a member of the DAA, and while that’s not necessarily a deal-killer, it does mean that it will be more difficult for agencies to allocate big budgets there.
Any type of Facebook ad network would open a new can of privacy worms, stalling spending commitments from media agencies, which could be a reason for Facebook’s hesitance in developing a network.
To READ THIS ARTICLE IN ITS ENTIRETY, click the link below
http://adage.com/article/digital/facebook-ad-network-face-privacy-hurdle-ad-agencies/239003/
Broadway Ad Breakdowns:
Sunday, January 6, 2013
(b/w unless otherwise indicated)
New York Times
ARTS & LEISURE
Wicked
2” x 15.5” – Color
Golden Boy
2” x 7” – Color
Peter and the Starcatcher
2” x 10”
Star-Ledger
Arts & Escapes
Phantom of the Opera
6” x 2.5” – Color
Bergen Record
No theatrical advertising
Daily News
No theatrical advertising
Newsday
No theatrical advertising
New York Post
No theatrical advertising
Friday, January 4, 2013
(b/w unless otherwise indicated)
New York Times
Weekend Arts
Golden Boy
2” x 7”
Peter and the Starcatcher
2” x 7”
Bergen Record
No theatrical advertising
Daily News
No theatrical advertising
Newsday
No theatrical advertising
New York Post
No theatrical advertising
Star-Ledger
No theatrical advertising