The Afternoon Report, Tuesday, January 8, 2013


Brought to you by Boneau/Bryan-Brown
Tuesday, January 8, 2013
Today’s Tweets:
click on hyperlinked items for more information

@BCEFA announces Broadway Bares: Winter Burlesque Adds 2nd Show @xlnightclub Here’s a peek at the event • • • @MTC_NYC announces full casting for THE MADRID with Edie Falco. Rehearsals begin today for the world premiere play • • • RT @suzyeevans: Here’s a preview of the Ben Walker cover story! (And an exclusive look at him in @CATOnBroadway!) • • • Happy opening to Pulitzer Prize winner WATER BY THE SPOONFUL @2STNYC! #breakaleg • • • Tickets for PIPPIN are on-sale through Audience Rewards today! • • •

Facebook Ad Network Would Face Privacy Hurdle With Ad Agencies
AdAge.com/Digital – by KATE KAYE

Facebook may have put its mobile-ad-network test on hold, but marketers continue to relish the thought of a Facebook ad network of some kind. The promise of reaching Facebook users on sites across the web is very appealing, yet one big obstacle stands between a Facebook network and brand advertising budgets: consumer privacy.

The longer Facebook eschews the industry’s widely adopted self-regulatory privacy standard in favor of its own internal ad privacy approach, the less confident brand advertisers will be about privacy protections associated with Facebook advertising. The biggest agencies and advertisers have standardized their display ad buys according to their self-regulatory privacy program, administered by the Digital Advertising Alliance.

But Facebook is not a member of the DAA, and while that’s not necessarily a deal-killer, it does mean that it will be more difficult for agencies to allocate big budgets there.

Any type of Facebook ad network would open a new can of privacy worms, stalling spending commitments from media agencies, which could be a reason for Facebook’s hesitance in developing a network.

To READ THIS ARTICLE IN ITS ENTIRETY, click the link below
http://adage.com/article/digital/facebook-ad-network-face-privacy-hurdle-ad-agencies/239003/

Broadway Ad Breakdowns:

Sunday, January 6, 2013
(b/w unless otherwise indicated)

New York Times
ARTS & LEISURE

Wicked
2” x 15.5” – Color
Golden Boy
2” x 7” – Color
Peter and the Starcatcher
2” x 10”

Star-Ledger
Arts & Escapes

Phantom of the Opera
6” x 2.5” – Color

Bergen Record
No theatrical advertising

Daily News
No theatrical advertising

Newsday
No theatrical advertising

New York Post
No theatrical advertising

Friday, January 4, 2013
(b/w unless otherwise indicated)

New York Times
Weekend Arts

Golden Boy
2” x 7”
Peter and the Starcatcher
2” x 7”

Bergen Record
No theatrical advertising

Daily News
No theatrical advertising

Newsday
No theatrical advertising

New York Post
No theatrical advertising

Star-Ledger
No theatrical advertising

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