Brought to you by Boneau/Bryan-Brown
Thursday, January 31, 2013
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway
Happy first preview to @mcctheater’s REALLY REALLY, starring Zosia Mamet and @MattLauria! #breakaleg • • • Catch this CAT: EDGE Boston via @EdgeOnTheNet @Catonbroadway • • • Happy opening to playwright Hamish Linklater and the cast of @TheFleaTheater’s THE VANDAL! #breakaleg • • • Goldie Hawn (Cactus Flower) and Kurt Russell (The Thing) @ONCEMusical on Broadway last night • • • MAMMA MIA!’s Broadway sweetheart Christy Altomare brings @broadway.com backstage at the Winter Garden Theatre • • • Make sure you follow @EATYOULAST, the new play starring @BetteMidler at the Booth Theatre starting April 5. • • •
How Facebook’s Graph Search Will Dethrone Google Search
AdAge.com/DigitalNext – by DAVE WILLIAMS
The union of Facebook and search came out slightly differently than I had imagined it might when I speculated about it in a DigitalNext column 18 months ago.
Facebook’s Graph Search has the potential to completely revolutionize search, enabling consumers to have a uniquely personalized search experience — based not only on what they want but what they like, and who their friends are, by extending the value of the social graph and first-party data to sharply differentiate Facebook’s offering from Google. The new offering extends the value of Likes and the social graph to search, which can revolutionize accuracy, value, and relevance — especially as consumers perform more and more local searches using mobile devices, an area where Google has struggled.
I had originally forecast that Facebook could develop a deep ad-targeting program by incorporating Microsoft search data into its ad-targeting tools. The integration is deeper than I’d thought: Facebook and Microsoft collaborated on a new search tool, enabling Facebook to use its own data to sell search ads, and Microsoft (which invested in Facebook six years ago) to enrich its search data with access to Facebook’s social data. As more and more consumers use Graph Search, Facebook will become the #1 rival to Google, collecting a tremendous amount of intent-based data to improve ad performance.
To READ THIS ARTCILE and watch video, please click the link below
The Billboard Charts ~ Issue Date: 2013-02-09
Billboard Top Broadway Cast Album Catalog:
#1. Wicked, Original Broadway Cast Recording
#2. Les Miserables, Original Broadway Cast Recording
#3. The Book of Mormon, Original Broadway Cast Recording
#4. Les Miserables, Original London Cast Recording
#5. Les Miserables: In Concert At The Royal Albert Hall, Cast Recording