VIVA FOREVER! West End Opening Night Video Feature

Judy Craymer’s, producer of the global smash-hit phenomenon MAMMA MIA!, new musical, VIVA FOREVER! opened at the Piccadilly Theatre  in London’s West End this week and was on the red carpet for the world premiere stage production.

See what the stars, the creators and (yes!) the Spice Girls had to say about the fun new show.

With songs from the incredible Spice Girls, VIVA FOREVER! features a book by Jennifer Saunders (Absolutely Fabulous), choreography by Lynne Page and direction by Paul Garrington.

VIVA FOREVER! tells the story of a beautiful, talented girl and her best friends who get swept up in the obsession of today’s TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she’d have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be.

Blending the irresistible girl-power of the Spice Girls phenomenal songs with the comic genius of Jennifer Saunders’ writing, VIVA FOREVER! is a story of our time, an exhilarating and heart-warming, funny tale of friendship in the face of fame and fortune.

This is a contemporary comedy musical about family, friendship and trying to stay true to yourself in a world where everyone craves instant fame and will grab it at any price…a world where fortunes change on the click of an iPhone or the whim of a TV talent show host.

VIVA FOREVER! is a musical where we already know and love the songs, because the Spice Girls have had nine Number One singles and sold over 75 million albums worldwide.

VIVA FOREVER! is produced by Judy Craymer in association with the Spice Girls, Simon Fuller and Universal Music.

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