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Friday, December 7, 2012
Today’s Tweets:
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@DEADACCTSBway star @missjudygreer will be hosting @andersoncooper on Monday. Make sure to set your DVRs. • • • This Sunday, catch THE MYSTERY OF EDWIN DROOD star @StephanieJBlock on PBS’s One-On-One with Steve Adubato. • • • Here’s @EW exclusive video of the cast of @DEADACCTWSBway celebrating their opening night. • • • Broadway’s JERSEY BOYS announces a winter weather ticket guarantee via @ShareThis @JerseyBoysInfo • • •
In Spotify Refresh, a New Canvas for Advertisers
AdAge.com/Digital – by JASON DEL RAY
Spotify CEO Daniel Ek didn’t utter the word “advertising” once at his company’s New York media event on Thursday, which saw Metallica’s Lars Ulrich hug it out on stage with Napster co-founder and former Metallica archenemy Sean Parker. Mr. Ek was there to announce that Metallica’s music was now on Spotify and to introduce a new set of features to the music-streaming service to help listeners discover new music by following the tastes of big-time music artists and other music aficionados.
But in an interview after the event, Spotify Chief Advertising Officer Jeff Levick talked about the potential that one of the new features holds for marketers. The new section, which Spotify is labeling “Discover,” surfaces content such as songs, playlists, and live-performance videos that Spotify users haven’t discovered yet but which they may like based on their past listening habits. The section is laid out in a visual-driven experience incorporating images and videos in a big-tile grid that has some traces of Pinterest.
“It’s another new canvas for us to look at the right way for brands to participate in the music experience,” Mr. Levick said in the interview.
To read this article in its entirety, click the link below
http://adage.com/article/digital/spotify-refresh-a-canvas-advertisers/238661/