The Afternoon Report, Tuesday, November 20, 2012


Brought to you by Boneau/Bryan-Brown
Tuesday, November 20, 2012

Today’s Tweets:
click on hyperlinked items for more information

Scarlett Johansson, star of @CATOnBroadway, on @Late_Show with @Big_Man_Dave tomorrow! • • • awesome RT @stagegrade: Critics find @SignatureTheatr revival of THE PIANO LESSON nearly note-perfect, for an A-minus • • • @JeremyMJordan Happy birthday! Can’t wait to see you on @NBCSmash! #broadwaybirthdays • • • Happy opening to THE OUTGOING TIDE @59E59 starring Michael Learned! #breakaleg • • • Happy birthday to one of our favorite actresses, the eminent Jan Maxwell! #broadwaybirthdays • • •

What Microsoft’s Default ‘Do Not Track’ Browser Setting Looks Like
AdAge.com/Digital – by KATE KAYE

Like a proverbial tree falling in the woods, most ad firms can’t hear the thud of Internet Explorer 10’s new Do Not Track feature. For several months the privacy feature has been a hot topic of conversation because Microsoft had chosen to enable it by default. Now that IE 10 is available, its impact seems muted, if not moot.

When users install the new IE, they won’t see flashing lights or a giant red shield notifying them that the browser is guarding their privacy from snooping online advertisers. They will, however, be greeted with a “Meet Your New Browser” page that notifies them about the automated privacy setting.

“Websites you visit receive a Do Not Track request when you use Internet Explorer 10. To learn more about this setting, including how to turn it off, see More info about Do Not Track.”

The “more info” page explains that users can turn DNT on or off and notes the types of information often tracked by first and third parties — such as IP addresses. It also lists the benefits of tracking, such as it enables more relevant advertising.

To read this article in its entirety, click the link below
http://adage.com/article/digital/microsoft-s-default-track/238393/

Broadway Ad Breakdowns:

Sunday, November 18, 2012
(b/w unless otherwise indicated)

New York Times
ARTS & LEISURE

Annie
Full Page  – Color
Picnic
Quarter Page – Color
Peter and the Starcatcher
Strip  – Color
Golden Boy
2” x 7” – Color

Newsday
Better Living

Annie
Full Page  – Color
Jersey Boys
Strip  – Color

Star-Ledger
Better Living

Annie
Full Page  – Color
Phantom of the Opera
6” x 2.5”  – Color

Bergen Record
No theatrical advertising

Daily News
No theatrical advertising

New York Post
No theatrical advertising

Friday, November 16, 2012
(b/w unless otherwise indicated)

New York Times
Weekend Arts

The Mystery of Edwin Drood
Full Page – Color
Wicked
2” x 7”

Bergen Record
No theatrical advertising

Daily News
No theatrical advertising

Newsday
No theatrical advertising

New York Post
No theatrical advertising

Star-Ledger
No theatrical advertising

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