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Wednesday, October 3, 2012

Today’s Tweets from BBB
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Broadway.com has posted videos introducing ANNIE‘s Lilla Crawford and each orphan. Find out more below! • • • Photo of the Week is the new digital marquee for @DEADACCTSBway (by @MrDavidGordon for @theatermania). #futureisbright • • • THE OTHER PLACE with Laurie Metcalf announces full casting @mtc_nyc • • • Watch STOMP on younghollywood.com @lesleymia • • • Book ‘Im! Thomas Meehan Is the Go-To Guy For a Musical in Need of Script – @CHAPLINBway • • • Tune in to WOR Radio 710am or wor710.com, 12:30pm tomorrow to hear Joan Hamburg talk with CHAPLIN star Rob McClure. @ChaplinBway • • •

Facebook Delivers a Confident Sales Pitch to Advertisers
New York Times/Business – by SOMINI SENGUPTA

Facebook on Tuesday made a pointed pitch to Madison Avenue: We know how to get your messages to real people, nearly one billion of them, because we know exactly who they are and whom they trust.

Speaking to marketers in New York at a time when the company faces acute pressure to increase revenue, Sheryl Sandberg, the company’s chief operating officer, sought to assure the industry that Facebook was single-mindedly focused on proving the promise of advertising on its platform.

“Rather than just talk at large groups of anonymous people, businesses can relate to a consumer and establish an ongoing relationship,” she said at the Advertising Week conference. “And importantly, that consumer has an average of 130 friends there, so when they are talking to that consumer, that person brings their friends along.”

To read this article in its entirety,  please click the link below
http://www.nytimes.com/2012/10/03/technology/facebook-delivers-confident-pitch-to-advertisers.html?ref=media