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Tuesday, October 16, 2012
Today’s Tweets from BBB
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Atlantic’s HARPER REAGAN star Madeleine Martin visits “Live from the Couch” tom AM. “Californication” to Off-Broadway. • • • Nominees for Clive Barnes Foundation Awards Are Announced Congratulations to CHAPLIN‘s Rob McClure! @ChaplinBway • • • Photo of the Week: @Lorenzopisoni Brings #GOLDENAGE @MTC_NYC and Ben Affleck’s ARGO closer together! • • • Dreamworks HOW TO TRAIN YOUR DRAGON LIVE SPECTACULAR rocks Columbus! Columbus Dispatch critic Michael Grossberg • • •
How to Cultivate the Facebook Fans You Really Need
AdAge.com/CMO Strategy – by YUCHUN LEE
The number of Facebook fans your brand can claim is an important number, right? Each is more valuable than your average customer, spending more money and having a more significant impact on your company’s bottom line, right? Think again.
The idea that all Facebook fans are created equal is a myth perpetuated by many chief marketing officers I meet. The confusion it creates is one reason why social-media channels have yet to achieve the same levels of success as their mobile counterparts.
These marketers are confusing correlation with causality. They believe enticing a person to become a Facebook fan will magically make that individual more likely to spend more on their brand. What comes next is a campaign designed solely to pull in new fans. Big mistake.
To read this article in its entirety, please click the link below
http://adage.com/article/cmo-strategy/cultivate-facebook-fans/237780/
Thsrs Finds You Shorter Synonyms So You Can Tweet More
MediaBistro.com/All Twitter – by LAUREN DUGAN
Are you perplexed by the protractedness of your vocabulary? Well there’s a tool that can help with that: Thsrs, the little thesaurus that shrinks your profound words into tweetable nuggets.
There’s nothing worse than getting to the end of a tweet and seeing that you’re three characters over the 140 character limit. What do you do? Commit grammar atrocities by rmving vwls? No need!
Just visit Thsrs and enter the longer words in your tweet. You’ll get a list of suitable synonyms that are all shorter than your original 10-dollar word.
To read this article in its entirety, please click the link below
http://www.mediabistro.com/alltwitter/thsrs-shorter-synonyms_b29971
Broadway Ad Breakdowns:
Sunday, October 14, 2012
(b/w unless otherwise indicated)
New York Times
ARTS & LEISURE
Cat On A Hot Tin Roof
Full Page – Color
Wicked
Quarter Page Horizontal – Color
The Lion King
2” x 7” – Color
Newsday
FanFare
Elf
Half Page – Color
Star-Ledger
Arts & Escapes
Elf
Strip – Color
Bergen Record
Information unavailable
Daily News
No theatrical advertising
New York Post
No theatrical advertising
Friday, October 12, 2012
(b/w unless otherwise indicated)
New York Times
No theatrical advertising
Bergen Record
No theatrical advertising
Daily News
No theatrical advertising
Newsday
No theatrical advertising
New York Post
No theatrical advertising
Star-Ledger
No theatrical advertising