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Tuesday, September 11, 2012
Today’s Tweets from BBB
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See photos and video from CHAPLIN’s star studded opening night via @sharethis @ChaplinBway • • • @Guardian calls CHOIR BOY “exhilarating” and gives it 5 stars. The new play is coming to @mtc_nyc in June • • • @SignatureTheatr “World of the Play” discussion for Fugard’s THE TRAIN DRIVER focuses on post-apartheid South Africa. • • • The Word of Mouth Panelists Rave About CHAPLIN. @ChaplinBway • • • AN ENEMY OF THE PEOPLE’s Boyd Gaines & Kathleen McNenny are featued in the @ap by @kennedytwits • • • With the passing of Albert Marre, here’s one of many terrific renditions of “MAN OF LA MANCHA.” • • •
In Pursuit of Revenue, Social Networks Ramp Up Ad Targeting
AdAge.com/Digital – by MICHAEL LEARMOUTH
For the dominant social networks, the pressure is on. Facebook’s IPO cast a harsh light on its ad business, which isn’t growing as fast as Wall Street had hoped. Twitter, on the other hand, has to prove that it has a business that scales enough to keep the doors open.
One way to gain more ad dollars is to ramp up ad targeting, which both companies have done over the past few weeks. But while Twitter is playing it safe, Facebook is pushing the envelope with new tools that could bring the web equivalent of junk mail to your Facebook page.
Most Americans are accustomed to the rules of engagement for direct mail, which is very much an offline practice. (Subscribe to a new magazine? Don’t be surprised to see a raft of offers for credit cards in your mailbox.) But Facebook is allowing its big advertisers to match the email addresses and phone numbers they’ve collected with profiles matching that data.
Giant brands will be able to sync their entire CRM databases to Facebook to more efficiently target their customers, rather than waiting for them to “like” the brands’ content or page.
The move raises a number of privacy questions. When a consumer gives an email address or number to a marketer, there’s the expectation he will get communication from the brand. But what about when it comes to Facebook?
To read this article in its entirety, please click the link below
http://adage.com/article/digital/pursuit-revenue-social-networks-ramp-ad-targeting/237096/
Broadway Ad Breakdowns:
Sunday, September 9, 2012
(b/w unless otherwise indicated)
New York Times
ARTS & LEISURE
The Book of Mormon
2 Page – Color
Annie
Full Page – Color
Dead Accounts
Full Page – Color
Elf
Full Page – Color
The Heiress
Full Page – Color
Matilda
Full Page – Color
Scandalous
Full Page – Color
Grace
Half Page – Color
Roundabout Theatre Season
Half Page – Color
War Horse
Quarter Page – Color
Newsies
Strip – Color
Nice Work If You Can Get It
2” x 7” – Color
Rebecca
2” x 7” – Color
Bergen Record
Better Living
Elf
4” x 15.5” – Color
Wicked
3” x 10” – Color
Jersey Boys
6” x 3” – Color
Phantom of the Opera
6” x 3”
Newsday
FanFare
Annie
Full Page – Color
Scandalous
Full Page – Color
Newsies
3” x 11” – Color
Jersey Boys
6” x 2” – Color
Star-Ledger
Arts & Escapes
Phantom of the Opera
6” x 2.5” – Color
Daily News
No theatrical advertising
New York Post
No theatrical advertising
Friday, September 7, 2012
(b/w unless otherwise indicated)
New York Times
Weekend Arts
Wicked
Strip – Color
Newsies
2” x 7”
Nice Work If You Can Get It
2” x 7”
War Horse
2” x 7”
New York Post
News Section
Spider-Man: Turn Off The Dark
6” x 5.5” – Color
Bergen Record
No theatrical advertising
Daily News
No theatrical advertising
Newsday
No theatrical advertising
Star-Ledger
No theatrical advertising