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Monday, September 17, 2012
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway
THE RESCIGNOS Begins Wednesday, September 19: Final Production from Second Annual @theAracaProject. • • • Between Shows: We’re looking forward to tomorrow’s @nerdnite trivia: theatre edition. • • •
Report: 15 Percent Of Social Media Ratings, Reviews, Facebook Likes May Be Fake by 2014
Mediabistro/All Facebook – by DAVID COHEN
As more consumers rely on social networks for recommendations and reviews, more and more of that content, including likes on Facebook, is being paid for by brands, with a report from research firm Gartner projecting that 10 percent to 15 percent of social media ratings and reviews will be fake by 2014, going as far as to predict that the Federal Trade Commission will bring litigation against at least two Fortune 500 companies for such conduct over the next two years.
According to Gartner, the FTC ruled in 2009 that paying for positive reviews without disclosing that payment qualifies as deceptive advertising.
To read this article in its entirety, please click the link below
http://allfacebook.com/gartner-fake-reviews-recommendations-likes_b99817
Link to Broadway Grosses for the week ending September 16, 2012:
http://www.playbill.com/news/article/170111-Broadway-Grosses-Sept-10-16
http://www.broadwayworld.com/grosses.cfm
Current week:
1. The Book of Mormon – $1,618,059
2. The Lion King
3. Wicked
4. Spider-Man: Turn Off The Dark
5. Evita
Last week:
1. The Book of Mormon – $1,639,848
2. The Lion King
3. Wicked
4. Spider-Man: Turn Off The Dark
5. Evita
5 Years Ago:
1. Wicked - $1,353,236
2. Jersey Boys
3. The Lion King
4. Mamma Mia!
5. Mary Poppins
10 Years Ago:
1. The Producers - $1,027,566
2. The Lion King
3. Mamma Mia!
4. Hairspray
5. Thoroughly Modern Millie
Opening this week:
Off Broadway
Detroit – Playwrights Horizons – Tuesday, September 18
You Want Me to Do WHAT?!? – Cherry Lane Theatre – Wednesday, September 19
Job – The Flea Theater – Wednesday, September 19
Heaven Help Me – Producers Club – Wednesday, September 19
The Exonerated – Culture Project – Wednesday, September 19
The Channel – BAM – Wednesday, September 19
If There Is I Haven’t Found It Yet – Laura Pels Theatre – Thursday, September 20
Red-Handed Otter – Cherry Lane Theatre – Thursday, September 20
Fruit Fly – Cherry Lane Theatre – Thursday, September 20
Children of Killers – Castillo Theatre, All Stars Project – Friday, September 21
Dirty Paki Lingerie – Cherry Lane Theatre – Saturday, September 22
Hollow – the legend of Sleepy Hollow – The Players Theatre Steve & Marie Sgouros Theatre – Saturday, September 22
The Purpose Project: Thao’s Library – Cherry Lane Theatre – Sunday, September 23