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.@mtc_nyc announces John Ellison Conlee, @Rebeccasername, @Karenolivo, & @thewillswenson for new musical MURDER BALLAD • • • Broadway’s CHAPLIN creator Christopher Curtis featured in The Boston Globe. Opens tonight. via @sharethis @ChaplinBway • • • Photo of the Week: @BOOKOFMORMONBWY & @asmeretyemane does “The New Mormal” • • • here here! RT @PlaybillKenneth: If @RobMcClure doesn’t get a Tony nom for his sensational performance as @CHAPLINBway, I’ll eat my shoe! • • • Pittsburgh loves JERSEY BOYS! @JerseyBoysInfo • • •
Does Facebook Know You’re Pregnant?
adAge.com/Digital – by COTTON DELO
The pregnancy of 30-year-old tech entrepreneur Sally was announced to the world through her husband’s Facebook page, after he tagged her in a photograph showing a positive home pregnancy test. Two months later, while Sally was browsing Facebook, she noticed a Huggies ad.
Sally, who wouldn’t let Ad Age use her real name because she does business with Facebook, had never “liked” Huggies or any baby-related posts or pages. Nor had she posted about her pregnancy, so she figured Facebook had connected the dots between her husband’s status update and his relationship with her.
Did Facebook and its client, Huggies, know she was pregnant? It depends on whom you ask.
According to Facebook and Huggies parent, Kimberly-Clark, Sally’s browsing experience resulted from blind luck. The ad, featuring a cherubic little one wearing a lei, was the subject of a two-week test targeting parents of young children, Huggies fans and their friends — as well as a three-day subtest of women ages 18 to 34. This is probably why Sally saw it, according to Meg Way, Kimberly-Clark’s global director of digital planning and strategy.
Facebook, for its part, said it rarely uses the content of status updates as a signal for ad targeting.
But plenty of marketers that target pregnant women believe they’re identifying them, at least in part, by their status updates. Some marketers say they have been told so by Facebook. The confusion over what exactly Facebook is doing is indicative not only of the opacity of the social network’s ad-targeting algorithms but also the privacy tightrope it walks, offering marketers the precision they crave while assuaging users that their every utterance isn’t being mined for ad targeting.
To read this article in its entirety, please click the link below
Link to Broadway Grosses for the week ending September 9, 2012:
1. The Book of Mormon – $1,639,848
2. The Lion King
4. Spider-Man: Turn Off The Dark
1. The Lion King – $1,721,417
3. The Book of Mormon
4. Spider-Man: Turn Off The Dark
5 Years Ago:
1. Wicked - $1,383,807
2. Jersey Boys
3. The Lion King
5. Mamma Mia!
10 Years Ago:
1. The Lion King - $1,078,391
2. The Producers
3. Mamma Mia!
5. Thoroughly Modern Millie
Opening this week:
Chaplin – BarrymoreTheatre – Monday, September 10
Mary Broome – Mint Theater – Monday, September 10
One Night Only – American Theatre of Actors Chernuchin Theatre – Tuesday, September 11
Sicks: An Evening with Six of the Most Notorious Women in History – Walkerspace – Tuesday, September 11
Helen of Troy – The First Floor Theater at 74A East 4th Street – Tuesday, September 11
The Anderson Twins Play the Fabulous Dorseys – 59E59 Theaters – Tuesday, September 11
We’re Gonna Die – the Claire Tow Theatre – Wednesday, September 12
Fly Me To The Moon – 59E59 Theaters – Wednesday, September 12
Miriam – BAM – Wednesday, September 12
André & Dorine – The Marjorie S. Deane Little Theatre – Thursday, September 13
Sounding Beckett – Classic Stage Company – Friday, September 14
If You Start A Fire [Be Prepared to Burn] – 45th Street Theatre – Friday, September 14
A Mermaid’s Tale – Triad Theatre – Saturday, September 15