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From London to Limelight: The Real-Life Rise of CHAPLIN and How the Broadway Musical Was Born • • • CHAPLIN’s Wayne Alan Wilcox talks about working with Stritchie. via @sharethis • • • @ChaplinBwayBroadway’s CHAPLIN featured in The Wall Street Journal via @sharethis @ChaplinBway • • • Photo of the Week: @MATILDABroadway @MatildaMusical signage goes up on Broadway at the Shubert Theatre. • • • Hedda’s Headlines: Backstage at CHAPLIN with Jenn Colella, Episode 2: Meet the Fellas! • • • @BCEFA Announces Auction Packages & Celebrities for 26th ANNUAL FLEA MARKET & GRAND AUCTION • • •
Mobile Can Lead the Way to the Rebirth of Print Media
AdAge.com/DigitalNext – by STEPHANE PERE
We still use mobile devices to communicate with each other, and to find information we need on the go, with access to search, maps and itineraries. But smartphones and tablets are also being used to play games, socialize, listen to music, watch videos and read. There is even a name for the active surfing and exploring that people do during a slow period of the day: “smart boredom.”
Traditional and social media and enhanced user experiences all are converging in mobile devices. Yet marketers are still putting mobile in a bucket by itself, as a separate channel. In doing so — and, remember, the rise in mobile use means that internet access is always nearby for millions of people — brands are missing a great opportunity to reach engaged consumers.
This is particularly evident if you think of mobile as a rebirth of print media. Consider the smart boredom concept. Intellectually curious individuals — the kind whom marketers want to reach — see their downtime with a mobile device as an opportunity to fuel their curiosity. They want to explore and learn. And on their devices they are reading books, magazines and newspapers. This creates an opportunity for advertisers to extend print branding campaigns onto mobile.
To read this article in its entirety, click the link below http://adage.com/article/digitalnext/mobile-lead-rebirth-print-media/237055/