The Afternoon Report, Tuesday, August 21, 2012


Brought to you by Boneau/Bryan-Brown
Tuesday, August 21, 2012

Today’s Tweets from BBB
Follow us on Twitter –
http://twitter.com/BBBway
Click on any hyperlinked  item for more information

MAMMA MIA!’s super swings Sharone Sayegh & Mark Dancewicz detail standing by on Broadway • • • CHAPLIN, Starring Rob McClure, Begins Performances on Broadway @ChaplinBway • • • This week’s Between Shows: “Singin’ in the Rain” in theatres tomorrow. Here’s details • • • @ActuallyNPH @cerveris @denisohare and the rest of the Broadway cast of “ASSASSINS” will reunite for @RTC_NYC • • • What a great lady! Phyllis Diller Performs Charlie Chaplin’s ‘Smile’ With Thomas Lauderdale via @THR @CHAPLINBway • • • @1MAN2GUVNORSNYC breaks box office records again at the Music Box Theater. Only 2 weeks left! • • •

93% Of U.S. Corporates Will Use Facebook, Twitter, YouTube For Social Marketing By 2014 [STUDY]
MediaBistro.com/All Twitter –by SHEA bENNETT

Almost nine in every ten U.S. companies of 100 employees or more will use social networking for marketing purposes this year, suggests a new study from eMarketer.

This represents an eight percentage point gain on 2011, and a leap of some 31 percentage points since 2009, to current figures of 88 percent.

The problem? With so little upside left, eMarketer expects growth of just three percentage points by 2014.

Are we nearing the point of saturation?

To read this article in its entirety,  please click the link below
http://www.mediabistro.com/alltwitter/social-saturation_b27169

Broadway Ad Breakdowns:
Sunday, August 19, 2012

(b/w unless otherwise indicated)

New York Times
ARTS & LEISURE

Wicked
2” x 7”

Newsday
FanFare

Jersey Boys
Strip – Color

Star-Ledger
Arts & Escapes

Wicked
Quarter Page – Color
Phantom of the Opera

Strip – Color

Bergen Record
No theatrical advertising

Daily News
No theatrical advertising

New York Post
No theatrical advertising

Friday, August 17, 2012
(b/w unless otherwise indicated)

Bergen Record
No theatrical advertising

Daily News
No theatrical advertising

Newsday
No theatrical advertising

New York Post
No theatrical advertising

New York Times
No theatrical advertising

Star-Ledger
No theatrical advertising

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