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Tuesday, August 14, 2012
Today’s Tweets from BBB
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Video of the Week: SEVEN PSYCHOPATHS Trailer • • • CHAPLIN’s Rob McClure makes the list of 5 most watched videos on Broadway.com • • • MAMMA MIA! star Lauren Cohn spills it all with “Call Me Adam” • • •
Facebook Moves Away From Dumb Broadcasting Tool to Marketing Database
AdAge.com/DigitalNext – Posted by ROBIN GRANT
Facebook’s “Page Post Targeting Enhanced” feature may not have a catchy name, but it’s certainly getting people excited. Available to some pages as of the beginning of August and rolling out to all pages over the next few weeks, it’s Facebook’s most significant update for brands since its IPO back in May.
Before this update, country and language were the only factors available to brands for targeting their posts; and while this was essential for global marketers needing to segment by local market, they were of no use at a local market level.
Now brands can target their posts at different segments of their fan base based on a huge range of factors. It’s not just age, sex and location – this goes as far as relationship status, education, university/college and even workplace. It transforms a brand’s fan page from a dumb broadcast tool into a hyper accurate and always up-to-date marketing database, allowing them to address different segments of their fan base with customized content. It also allows them to take into account the differing user behaviors of different segments, and optimizing the timing and frequency of their updates to match this. Both of these factors combined should generate higher engagement and therefore higher returns.
To read this article in its entirety, please click the link below
http://adage.com/article/digitalnext/facebook-page-post-targeting-great-opportunity-a-cost/236675/
Correction: Link to Broadway Grosses for the week ending August 12, 2012:
http://www.playbill.com/news/article/169038-Broadway-Grosses-Aug-6-12
http://www.broadwayworld.com/grosses.cfm
Current week:
1. The Lion King – $2,219,736
2. Wicked
3. Spider-Man: Turn Off The Dark
4. The Book of Mormon
5. Once
Broadway Ad Breakdowns:
Sunday, August 12, 2012
(b/w unless otherwise indicated)
New York Times
ARTS & LEISURE
The Mystery of Edwin Drood
Strip – Color
Bring It On
4” x 15” – Color
A Christmas Story
4” x 14” – Color/AmEx
The Lion King
2” x 7” – Color
Bergen Record
Better Living
Phantom of the Opera
Strip – Color
Star-Ledger
Arts & Escapes
Jersey Boys
Strip – Color
Daily News
No theatrical advertising
Newsday
No theatrical advertising
New York Post
No theatrical advertising
Friday, August 10, 2012
(b/w unless otherwise indicated)
New York Times
Weekend Arts
Clybourne Park
2” x 13”
The Lion King
2” x 7”
Bergen Record
No theatrical advertising
Daily News
No theatrical advertising
Newsday
No theatrical advertising
New York Post
No theatrical advertising
Star-Ledger
No theatrical advertising