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MAMMA MIA! star Zak Resnick bares it all in Fresh Face feature • • • We wish…more than anything…that INTO THE WOODS has a wondrous opening tonight! @PublicTheaterNY #SondheiminthePark • • • Congratulations to THE COCKFIGHT PLAY for reaching 100th performance Saturday, August 11 via @sharethis @CockfightPlay • • • Tony-Winning JERSEY BOYS Star John Lloyd Young Is Taking Your Questions @JerseyBoysInfo • • •
How Google’s ‘Penguin’ Update Will Change Publishing, for the Better
AdAge.com/DigitalNext – by YARON GALAI
Over the past decade, the publishing industry been swinging on a pendulum created by the effects of search engine optimization (SEO). In the old, primarily print days, the most successful publishers were those that could produce great content for a specific audience and keep that audience engaged via subscriptions or at the newsstands. More recently, the kings of publishing were those that could best engage web crawlers and monetize their sites through a windfall of free search traffic. The focus has been less on creating great content and engaging readers than on producing lots of words on lots of pages to engage web crawlers.
But there is a silver lining to all of this. With last year’s Panda release, and the more recent Penguin release, Google is going to flip SEO on its head. If Old SEO enabled some to fool a crawler into indexing borderline junk content to get high rankings, New SEO looks likely to take any notion of fooling anyone out of the equation.
New SEO will put all publishers on more equal footing, favoring those that produce quality content that is highly engaging to a certain audience. If SEO was previously a linear method of feeding a crawler with words and links, Google’s results are now the result of a feedback loop: show them that you can produce quality content that people are attracted to, and free search traffic will follow.
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The Billboard Charts ~ Issue Date: 2012-08-18
Billboard Top Broadway Cast Album Catalog:
#1. Wicked, Original Broadway Cast Recording
#2. Once: A New Musical, Original Broadway Cast Recording
#3. The Book of Mormon, Original Broadway Cast Recording
#4. Jersey Boys, Original Broadway Cast Recording
#5. Newsies, Original Broadway Cast Recording