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Why Brands Look Like People on Facebook
AdAge.com/DigitalNext – by NOAH BRIER
In my social feeds and yours, brands look a lot like people — their posts occupy the same real estate as updates from my mom, they face the same blank box and photo uploader before publishing as I do. On Facebook, the biggest marketers in the world get accounts that look just like mine. On Twitter, a tweet from a company can be indistinguishable from any old guy with an internet connection.
How exactly did we get here?
When looking back at the recent (and packed) history of brand marketing online, some answers emerge. When the web first came along and banners started popping up, what was different?
There are three distinct phases that brought brands to the current age of real-time marketing:
Consumers are in control
Consumers are the medium
Brands are consumers
To read this article in its entirety – click the link below
The Billboard Charts ~ Issue Date: 2012-09-08
Billboard Top Broadway Cast Album Catalog:
#1. Wicked, Original Broadway Cast Recording
#2. The Book of Mormon, Original Broadway Cast Recording
#3. Once: A New Musical, Original Broadway Cast Recording
#4. Newsies, Original Broadway Cast Recording
#5. Jersey Boys, Original Broadway Cast Recording