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Millennials Want to Party With Your Brand But On Their Own Terms
AdAge.com/DigitalNext – by ERIN MULLIGAN NELSON
Too many brands think if they’ve got a Facebook page, a Twitter account, and maybe an Instagram or Pinterest feed, they’re doing all they can to reach the social generation. But millennials trust strangers over friends – so if your whole millennial marketing strategy is limited to social networks, you’re not hosting the right party.
Boomers may be big spenders, but their kids will be the largest consumer generation in history. Young people aged 17-34 today – the millennials or Gen Y – will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes.
But with every brand clamoring for Gen Y’s attention, how can you gain mindshare among the most mobile, tech-savvy, social generation in history? The answer is to host a killer party they won’t want to miss. For a brand, that means creating engaging content for millennials to consume and share with friends; offering ways for them to share their opinions on your brand; and making it easy for them to find “expert” opinions on your products.
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The Billboard Charts ~ Issue Date: 2012-08-11
Billboard Top Broadway Cast Album Catalog:
#1. Wicked, Original Broadway Cast Recording
#2. Once: A New Musical, Original Broadway Cast Recording
#3. Newsies, Original Broadway Cast Recording
#4. The Book of Mormon, Original Broadway Cast Recording
#5. Jersey Boys, Original Broadway Cast Recording