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Monday, August 6, 2012
Today’s Tweets from BBB
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Before he joins @ANNIEOnBroadway, Anthony Warlow receives Helpmann nod for his Daddy Warbucks in Aussie production • • • The Mobile Shakespeare Unit RICHARD III begins at @PublicTheaterNY tonight. We’d say #breakaleg, but he has enough physical problems. #merde • • •
Tony-winning producer Joan Stein dies
Variety – by VARIETY STAFF
Joan Stein, a producer of Tony best-play winner “Side Man,” the recent Broadway musical “Catch Me If You Can” and Los Angeles productions of Steve Martin’s “Picasso at the Lapin Agile” among other plays, as well as a variety of TV efforts, died Friday in Los Angeles of appendiceal cancer. She was 59 and had been diagnosed with the rare form of cancer only four weeks earlier.
Stein won a Tony in 1999 as one of the producers of Warren Leight’s “Side Man,” about a jazz musician. More recent Broadway efforts were the musicals “9 to 5″ in 2009 and 2011′s “Catch Me If You Can,” the latter nominated for best musical; others included 1987′s “The Nerd” and the 2002 revival of “The Elephant Man.”
To read this article in its entirety, please click the link below
http://www.variety.com/article/VR1118057477.html?cmpid=RSS|News|LegitNews
Surprise! Online ads work like magazine ads
CNN Money – by DAN MITCHELL
After years thinking of online advertising as qualitatively different from regular advertising, could it be that it often works similarly to print advertising?
Possibly, if the results of a new study are to be believed. Analytics firm RapidBlue has determined that Google AdWords campaigns tend to increase visits to retail stores. The company, which places sensors in shops to anonymously monitor customer behavior, studied about 4,800 shoppers in Helsinki. The study showed AdWords campaigns increase “both brick-and-mortar retail [visits] and visitor dwell times by double-digit figures,” the firm says.
By itself, the study doesn’t prove much (it’s basically a marketing tool for RapidBlue’s sensor product), but it adds to a growing pile of evidence that “research online/purchase offline” (“ROPO,” marketers call it) is a real phenomenon, and that advertisers can take big advantage of it. This means that click-through rates, or counts of completed transactions, are perhaps less important metrics than had been thought, at least for brick-and-mortar retailers.
A study earlier this year by Boston Consulting found that consumers in the G-20 countries spent about $1.3 trillion on goods in 2010 via “ROPO” shopping.
To read this article in its entirety, please click the link below
http://tech.fortune.cnn.com/2012/08/06/surprise-online-ads-work-like-magazine-ads/?iid=SF_F_River
Link to Broadway Grosses for the week ending August 5, 2012:
http://www.playbill.com/news/article/168816-Broadway-Grosses-July-30—Aug-5
http://www.broadwayworld.com/grosses.cfm
Current week:
1. The Lion King – $2,013,943
2. Wicked
3. Spider-Man: Turn Off The Dark
4. The Book of Mormon
5. Once
Last week:
1. Wicked – $2,055,433
2. The Lion King
3. Spider-Man: Turn Off The Dark
4. The Book of Mormon
5. Evita
5 Years Ago:
1. Wicked - $1,489,919
2. The Lion King
3. Mary Poppins
4. Jersey Boys
5. The Color Purple
10 Years Ago:
1. The Producers - $1,135,696
2. The Lion King
3. Mamma Mia!
4. Thoroughly Modern Millie
5. 42nd Street
Opening this week:
Off Broadway
Richard III – Public Theater/LuEsther Hall – Tuesday, August 7
Bullet For Adolf – New World Stages – Wednesday, August 8
Into The Woods – The Delacorte Theater – Thursday, August 9
Two Rooms – Lion Theatre – Thursday, August 9
The Picture of Dorian Gray – Signature Center – Thursday, August 9
The Hills Are Alive! – Theater 80 – Friday, August 10