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Tuesday, July 31, 2012
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway
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Randy Harrison, Christiane Noll, Jenn Colella, Judy McLane, Felicia Finley Set for 8/2 Bway in Bryant Park @CHAPLINbway • • • Watch the hit play COCK‘s new tv spot via @youtube @cockfightplay • • • Happy Birthday to Charlie Chaplin’s daughter Geraldine. @CHAPLINBway • • • Second Annual @thearacaproject kicks off tomorrow with CAKE, a new play by Shawn Nabors. Catch it August 1-5! • • • Welcome to Broadway, Mike Tyson! Break a leg! #justanexpression #dontreallybreakaleg • • • Get a Sneak Peek at CHAPLIN Costumes, Sets & More with Star Rob McClure @ChaplinBway • • •
The science of sharing and the impact for Facebook marketers
econsultancy.com – Posted by DAVID MOTH
Twitter and Google+ may be gradually increasing their user numbers, but there’s no doubt that Facebook is still the king of social networks.
As evidence of that fact, Facebook accounts for 52% of the 4bn pieces of content shared everyday through social.
So tapping into all that sharing is an important challenge for marketers and even a partial success could lead to untold riches, or at least a boost in traffic and conversions.
A talk by Beyond’s Nils Mork-Ulnes and Judith Lewis at the recent Facebook Marketing Conference examined the science of sharing and the implications for Facebook marketers.
They identified seven different types of social sharers, ranging from altruists who share because they want to help to careerists who share because it helps them in business.
In the UK, altruists account for the largest proportion of sharers (39.6%), while careerists are in the minority (2.5%).
Lewis also highlighted data from Google which showed that shoppers are increasing the number of sources used to arrive at a buying decision, and that they use them almost twice as heavily as in the past.
The increase in sharing is coupled with data that shows that people put great value in recommendations from their friends and family when making a purchase decision.
Research from Reevoo shows that more than half of respondents (52%) said friends’ recommendations were influential, followed by consumer reviews (48%) and advertising (24%).
So what are the implications for Facebook marketers and how can they get involved with all the social sharing that takes place?
To read this article in its entirety, please click the link below
http://econsultancy.com/us/blog/10443-the-science-of-sharing-and-the-impact-for-facebook-marketers
Broadway Ad Breakdowns:
Sunday, July 29, 2012
(b/w unless otherwise indicated)
New York Times
ARTS & LEISURE
Glengarry Glen Ross
Full Page – Color/AmEx
Bergen Record
Better Living
Phantom of the Opera
6” x 3” – Color
Daily News
No theatrical advertising
Newsday
No theatrical advertising
New York Post
No theatrical advertising
Star-Ledger
No theatrical advertising
Friday, July 27, 2012
(b/w unless otherwise indicated)
New York Times
Weekend arts
Wicked
2” x 7”
Bergen Record
No theatrical advertising
Daily News
No theatrical advertising
Newsday
No theatrical advertising
New York Post
No theatrical advertising
Star-Ledger
No theatrical advertising