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Tuesday, July 24, 2012
Today’s Tweets from BBB
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Another big #broadwaybirthday today: Tony-winning star of stage and screen @KChenoweth. Happy b-day, KC! • • • Happy first preview to INTO THE WOODS in the Park (@PublicTheaterNY) and @ForbiddenBwayNY: ALIVE AND KICKING! #breakaleg • • • Happy birthday to Tony-nominated composer/lyricist Michael John LaChiusa! #broadwaybirthdays • • • THE COCKFIGHT PLAY featured in Metro via @sharethis @Cockfightplay • • • This week’s Between Shows is Zoe Kazan’s new film RUBY SPARKS tomorrow in theatres from @foxsearchlight. • • • M&M’S unveils MAMMA MIA! candy! • • •
Thoughts on the Psychology of Social Media
Entrepreneur The Arts – by RON EVANS
There is a lot of content on the web on “how to create stronger social media connections.” A simple Google or Bing search will show a ton of articles (when I checked for that search term, Google actually had 129 million results it thought relevant — even if it is only 1% correct, that’s a lot of articles!). I know that a lot of arts organizations struggle with best practices for social media. In preparation for my upcoming webinar with the National Arts marketing Project on July 10 on the psychology of social media, I thought it might be useful to get away from all of the technical aspects of using social media, and talk about the human side. The interaction side. The “what happens in the brain” side.
Why do people “like” you on Facebook or follow you on Twitter?
Do you know the answer? They like you or follow you for a variety of very human reasons:
They support the good work you are doing
You say interesting or helpful things
You are entertaining
They have a financial interest in you in some way
They want their friends to know they are connected to you
This is the same behavior we see with real friendships. Are you good friends with people who don’t have at least one of the qualities above? Likely not. So in this personal, social space, which isn’t like any other form of “marketing,” by now we know it’s bad to just “sell sell sell.” To explain, I like to make the connection that you should talk on social media like you talk to someone in an elevator. Let’s picture this scenario:
You’re in the elevator as I step in. We look at each other and smile and then look at the buttons or the floor level or the little sticker that says how many people can legally get in the elevator. Then I turn to you in one quick motion and yell “BUY TICKETS NOW!”
What would you do? If you haven’t already stabbed me in the neck with a pen, you’re turning into Bruce Willis in Die Hard and climbing out of the top of the elevator.
But, if I’d stepped into the elevator, commented that we were both going to the same floor, or asked about the weather to break the ice, I imagine a much different interaction. One where I might be able to tell you about my play I was going to rehearsal for. One where you would see me as a real person with feelings and interests. One that would save me from certain death by you and your writing utensil.
To read this article in its entirety, please click the link below
http://blog.entrepreneurthearts.com/2012/07/24/thoughts-on-the-psychology-of-social-media/
Broadway Ad Breakdowns:
Sunday, July 22, 2012
(b/w unless otherwise indicated)
New York Times
ARTS & LEISURE
Wicked
2” x 7” – Color
Star-Ledger
Arts & Escapes
War Horse
2” x 7”
Bergen Record
No theatrical advertising
Daily News
No theatrical advertising
Newsday
No theatrical advertising
New York Post
No theatrical advertising
Friday, July 20, 2012
(b/w unless otherwise indicated)
Bergen Record
No theatrical advertising
Daily News
No theatrical advertising
Newsday
No theatrical advertising
New York Post
No theatrical advertising
New York Times
No theatrical advertising
Star-Ledger
No theatrical advertising