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Tuesday, July 17, 2012
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway
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Broadway’s new Sandy in @ANNIEOnBroadway announced on NBC’s Today on Thurs. 7/19! • • • MOTOWN THE MUSICAL launches search for young super talent to play Michael Jackson, Stevie Wonder, Berry Gordy • • • Photo of the Week: Tony Winner Michael McGrath (of @NICEWORKBway) Gets a Sardi’s Caricature! • • • @JERSEYBOYSInfo will welcome Jeremy Kushnier to the Broadway Cast on Oct. 9 • • • Happy birthday, Lucie Arnaz! #broadwaybirthdays • • • Casting Announced & Tickets Now On Sale for THE TRAIN DRIVER via @sharethis • • • MAMMA MIA! star Judy McLane TM Magazine cover feature • • •
What’s The Difference Between Influencers And Brand Advocates On Twitter?
MediaBistro/All Twitter – by LAUREN DUGAN
There are lots of buzz words in social media – some of which are important parts of the vernacular while others are simply over-hyped.
One of these buzz words is “Influencers” – the big-name folks who have large followings on social media, particularly on Twitter. But if you’ve been pursuing influencers on Twitter, you might want to rethink your strategy.
Jay Baer’s Convince and Convert published this infographic which compares influencers with brand advocates on social media.
As the infographic explains, influencers are the high-tech version of celebrity endorsements. They are characterized by large followings and usually require an incentive – such as money or free products – to support your brand on social media.
To read this article in its entirety, please click the link below
http://www.mediabistro.com/alltwitter/influencers-and-brand-advocates_b25466
Broadway Ad Breakdowns:
Sunday, July 15, 2012
(b/w unless otherwise indicated)
New York Times
ARTS & LEISURE
The Anarchist
4” x 15” – Color/AmEx
The Lion King
2” x 7” – Color
Bergen Record
Better Living
War Horse
2” x 7”
Star-Ledger
Arts & Escapes
Phantom of the Opera
Strip – Color
Daily News
No theatrical advertising
Newsday
No theatrical advertising
New York Post
No theatrical advertising
Friday, July 13, 2012
(b/w unless otherwise indicated)
New York Times
Arts Weekend
The Best Man
3” x 20”
The Lion King
2” x 7”
Daily News
Real Estate
Memphis
3” x 11” – Color
Bergen Record
No theatrical advertising
Newsday
No theatrical advertising
New York Post
No theatrical advertising
Star-Ledger
No theatrical advertising