Brought to you by Boneau/Bryan-Brown
Thursday, July 5, 2012
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway
Click on any hyperlinked item for more information:
Tune in to see the cast of the COCKfight Play on NY-1′s “On Stage” this Sat, Sun and Mon via @sharethis @cockfightplay • • • Our Photo of the Week is a #Sondheim chuckle. Hope everyone had a good Fourth • • • Happy birthday Edie Falco! We love you on stage and screen! #broadwaybirthdays • • • Meet Anthony Harkin, Australia’s newest JERSEY BOY • • •
Untangling the Implications of Facebook’s New Ad Exchange
AdAge.com/DigitalNext – by DAVE WILLIAMS
Facebook’s recently announced real-time bidding exchange raised a number of questions, even though at Cannes, Facebook’s Carolyn Everson referred to the FBX as not even a 1.0 alpha, but at best an extremely limited and experimental .1 alpha program. Whatever it’s called, the news caught many industry insiders off-guard, creating a lot of confusion in the market about the Facebook advertising ecosystem, especially for agencies, brands and its longstanding Ad API (Application Programming Interface) partners.
For brands and agencies, the announcement created a media collision around who “owns” Facebook: Is it the Demand-Side Platforms (DSPs), or the Ad API partners? Some agencies even questioned the need to have an Ad API partner. It also sparked debate about which buying groups should “own” Facebook – display teams, trading desks, search buyers, or newly created social teams? Fundamentally, everyone wonders how this change should affect marketing and advertising strategies on Facebook, and how agencies and brands can produce the best solutions for their clients.
We can begin to answer these questions based on what we know about how the new offering differs from Facebook’s current model. It has become clear that the Facebook exchange is not competitive with, but complementary to, existing advertising options
To read this article in its entirety – click the link below
http://adage.com/article/digitalnext/untangling-implications-facebook-s-ad-exchange/235780/
The Billboard Charts ~ Issue Date: 2012-07-14
Billboard Top Broadway Cast Album Catalog:
#1. NEW: Evita, New Broadway Cast Recording
#2. Once: A New Musical, Original Broadway Cast Recording
#3. Wicked, Original Broadway Cast Recording
Top Current Albums:
#184. Once: A New Musical, Original Broadway Cast Recording