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Monday, July 9, 2012
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway
Click on any hyperlinked item for more information:
The COCKfight Play featured on NBCNewYork.com via @sharethis @cockfightplay • • • Welcome back to Broadway, FELA! • • • Broadway’s CHAPLIN artwork featured in The New York Times via @sharethis @Chaplinbway • • •
Ad Age Survey: Marketers Buy Facebook More for Awareness Than Likes or Leads
AdAge.com/Digital– by COTTON DELO
Marketers who buy ads on Facebook are more focused on building brand awareness than accumulating fans, according to a new survey of Ad Age subscribers by Ad Age and Citigroup.
Asked to identify their primary goal in Facebook ads, 45.9% of respondents put building awareness and sentiment for their brands at the top. Driving traffic to brand websites was the second most-cited goal, with 17.6% of respondents saying it is their most important objective, followed by building fans or likes, staying in touch with customers, generating sales leads and social commerce.
To read this article in its entirety, please click the link below
http://adage.com/article/digital/survey-marketers-s-top-goal-facebook-ads-awareness/235841/
Link to Broadway Grosses for the week ending July 8, 2012:
http://www.playbill.com/news/article/167862-Broadway-Grosses-July-2-8
http://www.broadwayworld.com/grosses.cfm
Current week:
1. The Lion King – $1,998,159
2. Wicked
3. Spider-Man: Turn Off The Dark4. The Book of Mormon
4. The Book of Mormon
5. Newsies
Last week:
1. Wicked – $2,033,004
2. The Lion King
3. The Book of Mormon
4. Spider-Man: Turn Off The Dark
5. Evita
5 Years Ago:
1. Wicked - $1,469,948
2. The Lion King
3. Jersey Boys
4. Mary Poppins
5. Beauty and the Beast
10 Years Ago:
1. The Producers - $1,128,062
2. The Lion King
3. Mamma Mia!
4. Thoroughly Modern Millie
5. Oklahoma!
Opening this week:
Broadway
Fela! – Al Hirschfeld Theatre – Monday, July 9, 2012
Off Broadway
Hell: Paradise Found – 59E59 Theaters – Tuesday, July 10
Arnie the Doughnut – PTC Performance Space – Friday, July 13
Mama, I Want to Sing: The Next Generation – The Dempsey Theatre – Saturday, July 14
Sing, Harlem, Sing! – The Dempsey Theatre – Saturday, July 14