The Afternoon Report, Monday, July 30, 2012


Brought to you by Boneau/Bryan-Brown
Monday, July 30, 2012

Today’s Tweets from BBB
Follow us on Twitter –
http://twitter.com/BBBway

MAMMA MIA! Broadway new advertising campaign photo feature on Broadway.com • • • MAMMA MIA! leading man Aaron Lazar reveals his Broadway crush • • • Theater review: “JERSEY BOYS” puts more than coins in the jukebox via @denverpost @JerseyBoysInfo • • •

Facebook: 85% of Our Users Are Creating Content
AdAge.com/Digital – by MATTHEW CREAMER

As of yesterday, Facebook claimed 955 million monthly active users, that is, people who have either visited the social network through its website or mobile site or clicked one of those ubiquitous share buttons distributed on countless third-party sites, like AdAge.com.

Anyway you cut it, the scale is vast. But just how many of those people are actually doing something on Facebook? Now the company is telling us.

In a recent interview, Facebook Head of Audience Insights Robert D’Onofrio said that about 85% of those monthly active users are creating some form of content. It needs to be said that Facebook defines content creation broadly and includes everything from uploading a photo or video to writing a status update to less time-intensive actions such as becoming a fan of something or liking a friend’s post. Messaging and check-ins aren’t included.

So is 85% a lot or a little?

To read this article in its entirety, please click the link below
http://adage.com/article/digital/facebook-85-users-creating-content/236358/
Link to Broadway Grosses for the week ending July 29, 2012:

http://www.playbill.com/news/article/168557-Broadway-Grosses-July-23-29

http://www.broadwayworld.com/grosses.cfm

Current week:
1. Wicked $2,055,433
2. The Lion King
3. Spider-Man: Turn Off The Dark
4. The Book of Mormon
5. Evita

Last week:
1. The Lion King $2,219,534
2. Wicked
3. Spider-Man: Turn Off The Dark
4. The Book of Mormon
5. Once

5 Years Ago:
1.  Wicked - $1,480,955
2.  The Lion King
3.  Mary Poppins
4.  Jersey Boys
5.  Beauty and the Beast

10 Years Ago:
1.  The Producers - $1,140,297
2.  The Lion King
3.  Mamma Mia!
4.  Thoroughly Modern Millie
5.  42nd Street

Opening this week:

Broadway

Mike Tyson: Undisputed Truth Longacre Theatre – Tuesday, July 31

Bring It On: The Musical St. James Theater – Wednesday, August 1

Off Broadway

Bronte: A Portrait of Charlotte The Actors’ Temple Theatre – Wednesday, August 1

The Last Smoker in America Westside Theater – Thursday, August 2

Act Before You Speak: The Tragic History of Hamlet, Prince of Denmark The Flea Theatre – Friday, August 3

Sirens Heart The Actors’ Temple Theatre – Sunday, August 5

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