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Monday, July 2, 2012
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway
Click on any hyperlinked item for more information:
Back in Jersey! Take a First Look at the Return of Tony Winner John Lloyd Young in JERSEY BOYS • • • CHAPLIN Takes Manhattan! Charlie Explores Times Square in New Broadway Promo • • •
The End of the Facebook ‘Fan’ As We Know It
AdAge.com/DigitalNext– by VICTORIA RANSOM
Social-media marketing needs to move in a new direction that finally delivers on the promise of personalized interactions between brands and consumers. This will require new technologies that enable marketers to develop rich data profiles of the consumers they’re interacting with on social networks.
The model for this transformation will be the social data “system of record.” Just as an organization’s accounting system is its system of record for financial data and transactions, and its HR system is the system of record for personnel and employment data, social-data systems of record will become the central repository of all social data that is leveraged across other parts of the organization.
With a system of record for social data, brands would be continuously aggregating, organizing and updating consumer data from across multiple sources — everything from ad clicks and comments to public profile data on Facebook, LinkedIn and other networks. Based on these detailed profiles, marketers could then target content to consumers’ specific interests, resulting in increased conversion rates and deeper relationships.
To read this article in its entirety, please click the link below
http://adage.com/article/digitalnext/end-facebook-fan/235630/
Link to Broadway Grosses for the week ending July 1, 2012:
http://www.playbill.com/news/article/167672-Broadway-Grosses-June-25—July-1
http://www.broadwayworld.com/grosses.cfm
Current week:
1. Wicked – $2,033,004
2. The Lion King
3. The Book of Mormon
4. Spider-Man: Turn Off The Dark
5. Evita
Last week:
1. Wicked – $2,038,405
2. The Lion King
3. Spider-Man: Turn Off The Dark
4. The Book of Mormon
5. Evita
5 Years Ago:
1. Wicked - $1,445,185
2. The Lion King
3. Mary Poppins
4. Jersey Boys
5. Beauty and the Beast
10 Years Ago:
1. The Producers - $1,137,790
2. The Lion King
3. Mamma Mia!
4. Thoroughly Modern Millie
5. Oklahoma!
Opening this week:
Off Broadway
En El Tiempo de las Mariposas (In The Time of Butterflies) – Repetorio Español – Sunday, July 8
Angelina Ballerina the Musical – Riverside Theater – Sunday, July 8