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Wednesday, June 20, 2012
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Study: Facebook Mobile Ads Have Higher Click-Through Rates Than Those on PCs
AdAge.com/Digital – by COTTON DELO
Facebook’s mobile ads haven’t been available to the masses for a full month yet, but early reporting by SocialCode, a Facebook Ads API partner, suggests that sponsored-story “like” ads that appear in mobile news feeds get more clicks than the same units placed elsewhere.
The research examined more than 7 million Facebook impressions served between June 8 and June 18 for 12 SocialCode clients who were running fan-acquisition campaigns, including about 242,000 mobile news-feed impressions that generated 1,911 clicks.
The click-through rate for mobile ads amounted to 0.79%, compared to the 0.148% average across all five placements studied: mobile, desktop news-feed only, desktop only (comprised mainly of right-rail ads), news-feed only (desktop and mobile) and the “control” group (uniform bids made across placements). The click-through rate for desktop-only news-feed ads falls roughly in the middle at 0.327%, according to SocialCode’s data.
To read this article in its entirety, please click the link below
http://adage.com/article/digital/study-facebook-mobile-ads-effective-pcs/235462/
London Theater Journal: Body Count
NyTimes.com/ArtBeat Blog – by BEN BRANTLEY
When the cannibal pie-maker Mrs. Lovett sings “times is hard” in the popular new revival of “Sweeney Todd” at the Adelphi Theater, the words reverberate more than usual. Played by a smashing Imelda Staunton as the ultimate avatar of British can-do resourcefulness, Mrs. Lovett inhabits a visual landscape guaranteed sure to set off alarm bells in London audiences. That’s in addition to the usual tensions that come from knowing that many throats will be cut before the evening’s end.
As directed by Jonathan Kent and designed by Anthony Ward, Stephen Sondheim and Hugh Wheeler’s “Sweeney Todd: The Demon Barber of Fleet Street” has been transported from its original Victorian setting to the bleak, battered London of the 1930s. The abject huddled masses on stage summon images that are still a living and disturbing part of this country’s collective memory. (The front page of The Guardian on Monday led with the headline, “Breadline Britain: 7m adults just one bill away from disaster.”)
Yes, Sweeney Todd – murderous and mad as hell — has risen from his grave to haunt the Great Depression. Played by Michael Ball, a dimply sweetheart of the West End transformed beyond recognition here, this Sweeney isn’t just a bogeyman; he’s a folk hero wreaking vengeance on the fat cats and self-serving politicians who have consigned his lot to hell.
To read this article in its entirety, please click the link below
http://artsbeat.blogs.nytimes.com/2012/06/20/london-theater-journal-body-counts/