Brought to you by Boneau/Bryan-Brown
Tuesday, May 8, 2012
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway
Click on any hyperlinked item for more information:
A new Jerry Lee Lewis & Sam Phillips @MILLIONDQUARTET: Randy Redd & Curt Bouril join @newworldstages cast • • • MAMMA MIA!’s Judy McLane will now star as ‘Donna Sheridan’ • • • Both @BOOKOFMORMONBWY leads will be on NBC shows next season! Congrats @joshgad and @AndrewRannells! • • •
U.S. Mobile Users Love Apps, Especially Facebook
Owners of Smartphones Show Clear Preference for Apps Over Mobile Web
AdAge.com/Digital – by KUNUR PATEL
If Facebook’s recent internet past is any bellwether, mobile may represent the next major boost to its ad revenue.
For one, U.S. smartphone users are as addicted to Facebook on their phones as they are online. In March, 78 million adults visited Facebook’s app or website on their smartphones, according to ComScore’s first mobile-media rankings. (Facebook reported 488 million active users of its mobile products worldwide in March; ComScore’s estimate is for U.S. smartphones only.)
And U.S. users spend more mobile time on Facebook than on any other property — that’s 12% of all time spent on their phones, for an average of more than seven hours a month (the same goes for online).
Facebook began monetizing its mobile audience only in March, however, rolling out sponsored stories for mobile newsfeeds.
“We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven,” the company reported in recent regulatory filings.
Yet Facebook succeeded handily when it made a similar leap into online ads.
In just a few years, Facebook has become the top U.S. seller of online display ads, besting giants like Google, Yahoo and Microsoft. Google collects the largest share of U.S. mobile-ad spending, which is expected to hit $2.6 billion this year, according to eMarketer.
To read this article in its entirety, please click the link below
http://adage.com/article/digital/u-s-mobile-users-love-apps-facebook/234613/
Broadway Ad Breakdowns:
Sunday, May 6, 2012
(b/w unless otherwise indicated)
New York Times
ARTS & LEISURE
Nice Work If You Can Get It
Double Truck – Color
Once
Double Truck – Color
Other Desert Cities
4” x 15” – Color
Clybourne Park
6” x 3” – Color
Don’t Dress For Dinner
2” x 7” – Color
Harvey
2” x 7” – Color
The Lion King
2” x 7” – Color
Bergen Record
Better Living
Phantom of the Opera
6” x 3” – Color
Newsday
FanFare
Jersey Boys
6” x 2” – Color
Star-Ledger
Arts & Escapes
Nice Work If You Can Get It
Full Page – Color
Other Desert Cities
2” x 7”
Daily News
No theatrical advertising
New York Post
No theatrical advertising
Friday, May 4, 2012
(b/w unless otherwise indicated)
New York Times
Weekend Arts
The Gershwins’ Porgy and Bess
Full Page – Color
Nice Work If You Can Get It
Quarter Page
Ghost
Strip – Color
Other Desert Cities
4” x 15” – Color
The Lion King
2” x 7”
Wicked
2” x 7”
New York Post
Pulse
Clybourne Park
6” x 2” – Color
Bergen Record
No theatrical advertising
Daily News
No theatrical advertising
Newsday
No theatrical advertising
Star-Ledger
No theatrical advertising