Brought to you by Boneau/Bryan-Brown
Tuesday, May 1, 2012
Congratulations to all of the 2012 Tony nominees!
For a complete list of nominees, please click the link below
http://www.tonyawards.com/en_US/nominees/index.html
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway
Click on any hyperlinked item for more information:
PHOTO EXCLUSIVE: A Two-Show Day With JESUS CHRIST SUPERSTAR‘s Bruce Dow @SuperstarBway – Playbill.com • • • We’re doing a special round up of Tony Noms on Twitter (#tonytweeters): john_lithgow, @SALESMANBway, @FOLLIESBroadway, @ronraines • • • #tonytweeters: @SUPERSTARBway, @Joshpaulyoung, @LEAPOFFAITHBway, @NICEWORKBway, @ONCEMusical, @stevekazee, @elizabethadavis • • • #tonytweeters: @1MAN2GUVNORSNYC, @GrantOlding, @jkcorden, @piaggiagrande, @phloella, @VENUSINFURBway #tonyawards • • • #tonytweeters: @MTC_NYC (Master Class, Wit, & Venus in Fur), @RTC_NYC (DON’T DRESS FOR DINNER, MAN & BOY, THE ROAD TO MECCA). #tonyawards • • • #tonytweeters: and of course @TheTonyAwards, @thebwayleague, and @thewing #tonyawards • • • “COCK” and the New York Times: Paper of Record Tries to Keep It Clean via @artinfodotcom • • • JESUS CHRIST SUPERSTAR has been nominated for Tony Awards for three different productions 1972, 2000 and 2012 @SuperstarBroadway • • • FOLLIES has received 24 Tony nominations over the years (1971) 11, (2001) 5, (2012) 8 @FolliesBroadway • • • PRISCILLA QUEEN OF THE DESERT’s Tony Sheldon honored with Sardi’s portrait, chats with WOR’s Radio’s Joan Hamburg tom • • • Boneau/Bryan-Brown Congratulates Our 2011-2012 Tony Award Nominees • • • Natasha Katz, double Tony Nominee for @ONCEMusical and @FOLLIESBroadway • • • Mark Thompson, MAMMA MIA!‘s designer twice Tony-nominated @1MAN2GUVNORSNYC • • • Only 18 Tony nominees are British or Irish this year. None of the Best Plays or Musicals originated in UK. • • • Olivier-Winning Play COCK, About A Unique Battle of the Sexes, begins tonight @cockfightplay – Playbill.com • • •
New York Times R&D Group Launches First Commercial Product (And It’s for Brands)
Ricochet Helps Brands Drive Traffic to Relevant Articles, Surrounded by the Right Ads
AdAge.com/Media news – by JASON DEL REY
The New York Times R&D Lab has spent the last six and a half years building what its chief calls the equivalent of “concept cars” for the media world. One of its creations was the News.me social news-reading app, which was conceived and prototyped inside the lab before being spun out to the incubator Betaworks for commercialization.
But this year the Times Co. formed a R&D Ventures group with the explicit purpose of commercializing its own ideas, creating new revenue streams for the company in the process. Now it is introducing its first product: Ricochet, which helps brands drive consumers to relevant articles accompanied by ads for the brand.
A brand using Ricochet picks out an article from a Times Co. publication, such as The New York Times or The Boston Globe, that touches on a topic that’s core to the brand’s business. A unique URL is then created for that article, which the brand can distribute on social networks, blogs or elsewhere. When a brand’s Twitter follower, Facebook fan or anyone else who encounters the link then clicks on it, they will see the article surrounded by display ads for the brand.
“This is an entirely new concept in digital marketing that creates a whole new class of inventory: socially-driven inventory,” said Michael Zimbalist, VP-research and development operations at The Times Co.
Ricochet is now a managed service, but Mr. Zimbalist said it will eventually become a self-serve platform that advertisers can use to search the Times. Co article database by topic, upload the ads they want tied to a given article, choose from a handful of page formats and set the duration of the campaign.
To read this article in its entirety, please click the link below
http://adage.com/article/mediaworks/york-times-r-d-group-launches-commercial-product/234388/
Broadway Ad Breakdowns:
Sunday, April 29, 2012
(b/w unless otherwise indicated)
New York Times
ARTS & LEISURE
Clybourne Park
Full Page – Color
One Man, Two Guvnors
Full Page – Color
Peter and the Starcatcher
Full Page – Color
Once
Half Page – Color
Death of a Salesman
6” x 3” – Color
War Horse
2” x 7” – Color
Wicked
2” x 7” – Color
Bergen Record
Better Living
Jersey Boys
Strip – Color
Star-Ledger
Arts & Escapes
War Horse
2” x 7”
Daily News
No theatrical advertising
Newsday
No theatrical advertising
New York Post
No theatrical advertising
Friday, April 27, 2012
(b/w unless otherwise indicated)
New York Times
Weekend Arts
Nice Work If You Can Get It
Full Page – Color
Once
6” x 10” – Color
The Lyons
4” x 15.5” – Color
Jesus Christ Superstar
6” x 3” – Color
Clybourne Park
2” x 7”
War Horse
2” x 7”
Daily News
A Streetcar Named Desire
Half Page – Color
New York Post
Pulse
Death of a Salesman
6” x 2” – Color
Bergen Record
No theatrical advertising
Newsday
No theatrical advertising
Star-Ledger
No theatrical advertising