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Foursquare eyes June for new ad platform
CrainsNewYork.com – by COTTON DELO, AdAge.com
Foursquare eyes June for launch of new advertising platform
Foursquare aims to launch a paid-media platform in mid-June and is pitching brands to become launch partners, according to a person familiar with the matter.
The new product will allow merchants to promote a deal to check in at a given area through its existing merchant platform, which allows businesses to claim their Foursquare listings. When users search for local specials, they can see offers via paid ads on Foursquare. Those ads will be targeted using the same algorithms that power “explore,” which recommends establishments based on a users’ past check-ins, as well as those of friends and the wider Foursquare user base.
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