The Afternoon Report, Friday, March 2, 2012

Brought to you by Boneau/Bryan-Brown
Friday, March 2, 2012

Today’s Tweets:
click on hyperlinked items for more information

Good luck to Anthony Wayne (@awayne1) of @PriscillaUS in the BROADWAY BEAUTY PAGEANT on 3/19. (via @broadwayworld) • • • Listen now to ‘PRISCILLA‘ star Nick Adams SiriusXM radio “Derek & Romaine Show” interview • • • Here’s our photo of the week the cast of @NICEWORKBway in this month’s @VanityFair shot by Annie Leibovitz • • • Chuck Mead (@chuckmead22) of @MILLIONDQUARTET will be playing @JoesPubNYC tmw at 9:30. He’ll also be at Philly’s @worldcafelive Sun. • • • JERSEY BOYS,’ reopening at Paris Las Vegas, feels like new show for cast, crew via @reviewjournal • • • Now Listen to PRISCILLA‘s ‘Divas’ belt out Say A Little Prayer from SiriusXM’s ‘Cousin Brucie’ appearance last night • • •

How Many Fans Do Your Facebook Posts Reach?
All Facebook – the unofficial Facebook resouce

How many fans do your posts reach? Here’s how to find out.

Look at your page insights data and calculate what percent of your Facebook fans are actually seeing your content.

Total reach/number of fans = average organic reach per page post

The following example uses insights from a Facebook page with 5,718 fans; I took the reach statistics from the last ten page posts (feel free to use a larger sample) and got a total of 14,891. Divide that total number by the number of posts used in the sample, which in this case is 10, and you have 1,490 unique fans reached per post, on average.

Now here’s the math:

1,490 / 14,891 = .26 or 26 percent

Knowing that the reach column represents unique users and that this particular page has not run any ads or sponsored stories, we can determine that on average, each post organically reaches 26 percent of fans.

To read this article in its entirety, click the link below
http://www.allfacebook.com/how-many-fans-do-your-facebook-posts-reach-2012-03

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