The Afternoon Report, Tuesday, February 28, 2012

Brought to you by Boneau/Bryan-Brown
Tuesday, February 28, 2012

Today’s Tweets from BBB
Follow us on Twitter –
http://twitter.com/BBBway
Click on any hyperlinked  item for more information:

Watch CQ/CX playwright Gabe McKinley’s NY-1 “On Stage” TV interview online now • • • Happy first preview to the cast and crew at @ONCEMusical! • • • Bumper stickers should be issued recommending JERSEY BOYS to all. Salisbury Post • • • ASSISTANCE opens tonight at @phnyc! Sending our best to @molotovcocktail @airstreamrally @bsteggert & the rest of the cast & creative team! • • • @mrtylermartins Good luck on your midterms! We hope you and @NineDaves enjoy @ONCEMusical! • • • RT @brianludwick: @SALESMANBway I saw Andrew Garfield play Biff at the Barrymore last night and now I can say I’ve seen the best there is. • • • A bevy of birthdays “@TheTonyAwards: Tony b’days Kelly Bishop, Robert Sean Leonard, Bernadette Peters, Mercedes Reuhl, Tommy Tune” • • • Absolutely spent after @SALESMANBway. Brilliant production & best thing I’ve seen in a long time. • • • This just up! My five-star @TimeOutNewYork review of Katori Hall’s HURT VILLAGE. Go see this play • • •

New From Twitter: More Ads on iPhone
AdAge.com/DIGITAL – by COTTON DELO

While the marketing world awaits Facebook’s announcement on mobile ads, Twitter just beat ‘em to it.

The microblogging platform announced today that it’s rolling out mobile ads on its iPhone and Android apps. The move is key to boosting reach for Twitter’s ads, which are now mostly confined to its website.

Promoted tweets will start appearing in users’ timelines on iPhones and Android-powered smartphones this week; promoted accounts start appearing in the app’s “who to follow” section. (Promoted trends and promoted tweets in search have been appearing on the apps since the fall.)

Twitter users may visit Twitter.com. Some use third-party apps to access the service. Twitter says 55% of its monthly active users access the service through mobile phones, meaning the small screen is key to reaching Twitter’s audience.

Similar to the introduction of promoted tweets on Twitter.com last summer, the platform will begin with a small group of users who will see promoted tweets from brands they follow and then expand to include nonfollowers, according to Twitter spokesman Matt Graves.

To read this article in its entirety, please click the link below
http://adage.com/article/digital/twitter-ads-phone/232997/

Broadway Ad Breakdowns:
Sunday, February 26, 2012

(b/w unless otherwise indicated)

New York Times
ARTS & LEISURE

Nice Work If You Can Get It
Full Page – Color
The Best Man

Half Page – Color
The Gershwins’ Porgy and Bess

Half Page – Color
Leap of Faith

Quarter Page – Color
Peter and the Starcatcher

Quarter Page – Color
War Horse

Strip – Color
End of the Rainbow

Peninsula  – Color
Seminar

6” x 7” – Color
Road To Mecca

2” x 7” – Color
Other Desert Cities

2” x 7” – Color
Sister Act

2” x 7” – Color

New York Times
Sunday Review

Death of a Salesman
Strip – Color

Bergen Record
Better Living

Jersey Boys
Strip – Color
Other Desert Cities

2” x 7”

Star-Ledger
Arts & Escapes

Phantom of the Opera
Strip  – Color

Daily News
No theatrical advertising

Newsday
No theatrical advertising

New York Post
No theatrical advertising

Friday, February 24, 2012
(b/w unless otherwise indicated)

New York Times
Weekend Arts

Death of a Salesman
Strip – Color
Other Desert Cities

2” x 7”
Road To Mecca

2” x 7”
Seminar

2” x 7”
Sister Act

2” x 7”
War Horse

2” x 7”

Bergen Record
No theatrical advertising

Daily News
No theatrical advertising

Newsday
No theatrical advertising

New York Post
No theatrical advertising

Star-Ledger
No theatrical advertising

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