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Wednesday, September 14, 2011
Breaking News
Hugh Jackman Will Sing and Dance Again on Broadway
NYTimes.com/ArtsBeat Blog – by Patrick Healy
Hugh Jackman is 2-for-2 at turning a profit on Broadway, with his 2003 musical “The Boy from Oz” and his 2009 play with Daniel Craig, “A Steady Rain” — a golden track record in a business where only 25 to 30 percent of shows even recoup their investment each year. Now Mr. Jackman has a chance at a hat trick: He will return to Broadway this fall with an 18-piece orchestra for his one-man show, “Hugh Jackman, Back on Broadway,” featuring a selection of his favorite musical numbers, the producers announced on Tuesday.
A version of the show earned gushing reviews when it played in Toronto and San Francisco earlier this year.
“Back on Broadway” is scheduled to begin preview performances at the Broadhurst Theater on Oct. 25 and open Nov. 10, running through Jan. 1, 2012
Today’s Tweets from BBB
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@nydailynews writes about director Sam Gold’s busy season including Zoe Kazan’s WE LIVE HERE @MTC_NYC • • • MAMMA MIA! Movie Sing Along Ziegfeld Theatre One Night Only Tuesday 9/20 • • • RT @BOOKOFMORMONBWY: @CharlieSheen, @TimHutton, Sigourney Weaver, Naomi Campbell were all at last night’s show! • • • RT @PATTIMANDYBway: Now through Friday, 9/30, Amex cardmembers can get advance tickets to see Patti and Mandy on… • • • HUGH JACKMAN, BACK ON BROADWAYT to Begin Run October 25 at Broadhurst Theatre • • •
Twitter to Publish Promoted Tweets to a Broader Audience
AdAge.com/Digital – by COTTON DELO
Twitter has begun publishing Promoted Tweets into the timelines of users who aren’t necessarily followers of the brands posting the tweets, its latest push to build ad revenue.
The move has been anticipated for some time, but Twitter today began showing the ads and named some advertisers involved, including AMC Theatres, American Express, Best Western, Disney, HP, Lexus, Lionsgate, Movietickets.com, Pepsi, Red Bull, Salesforce.com, Sephora, Xbox and Yahoo.
As it has with other developments in the past, Twitter is rolling out the effort slowly, first to a “single-digit percentage” of Twitter users worldwide and only on Twitter.com. A Twitter spokesman said they’ll eventually be integrated into the timelines of users on desktop clients such as TweetDeck and mobile apps.
But Twitter is keeping vague on how, exactly, those ads will be targeted. Placement in timelines will be determined by “a variety of public signals that help determine which promoted tweets are most relevant,” the company said in a statement.
The spokesman declined to specify which signals will drive the placement, but noted that any public information from a user — who they follow, lists they’re on, what they retweet, and how they interact with tweets — could be a factor. Advertisers only pay when a user takes an action, such as a retweet, a reply or a click-through on a link.
To read this article in its entirety, please click the link below
http://adage.com/article/digital/twitter-publish-promoted-tweets-a-broader-audience/229765/