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Tuesday, September 20, 2011

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Watch MAMMA MIA!‘s 10th Anniversary official trailer video exclusively on Broadway.com • • • Ostar Productions acquires Terry McMillan’s A DAY LATE AND A DOLLAR SHORT for Lifetime Television • • • OMAHA IS OVER-THE-MOON FOR JERSEY BOYS • • • RT @WAMCRoundtable: 11:35am ET – Sarah speaks w @TheTonyAwards winner @nikkimjames about @BOOKOFMORMONBWY & working w Christopher Plummer • • •

Facebook ‘Credits’ Revenue Now Growing Faster Than its Ads
AdAge.com/Digital – by MICHAEL LEARMONTH

Facebook ad revenue is growing fast, but its currency system, called “Credits,” is growing even faster.

Facebook will collect revenue of $470 million this year from Credits alone, according to a new estimate from eMarketer, up from $140 million in 2010.

Facebook in July began requiring that all merchants in its ecosystem use the Credits currency. The social network takes 30% of all transactions.

Strong growth in credits gives Facebook a second significant revenue source and reduces its dependence on advertising. “Facebook’s revenue streams will continue to diversify, with ads representing a decreasing proportion of total revenue while other sources such as Credits will grow,” said eMarketer analyst Debra Aho Williamson.

Facebook advertising is still in hyper-growth phase, but it’s not moving quite as fast as Ms. Williamson predicted back in January. EMarketer is reducing its estimate for Facebook’s total ad revenue to $3.8 billion this year, down from an earlier projection of $4.05 billion. That’s still more than 100% above last year’s $1.86 billion — in line with a recent Reuters report that Facebook’s first-half revenue this year doubled to $1.6 billion — but marketers appear to be exercising some caution due in part to low click-though rates and a belief among some that you don’t necessarily have to advertise to reach your fans on Facebook.

It turns out a significant number of Facebook users declare brand preference on the network. About 64% of Facebook users in the U.S. have “liked” at least one brand, according to a recent survey from DDB Paris and market research firm OpinionWay.

To read this article in its entirety, please click the link below
http://adage.com/article/digital/facebook-credits-revenue-growing-faster-ads/229874/

Broadway Ad Breakdowns:
Sunday, September 18, 2011
(b/w unless otherwise indicated)

New York Times
ARTS & LEISURE

Hugh Jackman, Back on Broadway
Full Page – Color/AmEx
An Evening With Patti LuPone and Mandy Patinkin
Full Page – Color/AmEx
Follies
Full Page – Color
Jersey Boys
Full Page (peninsula) – Color
The Book of Mormon
6” x 3” – Color
War Horse
2” x 7” – Color
Godspell
4” x 16” – Color
Lysistrata Jones
4” x 16” – Color
Other Desert Cities
4” x 16” – Color
Private Lives
4” x 16” – Color
Relatively Speaking
4” x 16” – Color

Bergen Record
Better Living

Jersey Boys
6” x 3” – Color
War Horse
2” x 7”

Newsday
FanFare

Follies
Full Page – Color
Jersey Boys
6” x 2” – Color

Daily News
No theatrical advertising

New York Post
No theatrical advertising 

Friday, September 16, 2011
(b/w unless otherwise indicated)

New York Times
Weekend Arts

Follies
2” x 6.5”
War Horse
2” x 6.5”

Star-Ledger
TICKET

War Horse
2” x 3”

Daily News
No theatrical advertising

Bergen Record
No theatrical advertising

Newsday
No theatrical advertising

New York Post
No theatrical advertising