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Thursday, April 21, 2011
Today’s Tweets from BBB
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@WONDERLANDbway’s Darren Ritchie, Karen Mason and Carly Rose Sonenclar in the news • • • RT @playbill: Hunter Foster Will Return to Broadway’s @MILLIONDQUARTET in May • • • @WONDERLANDbway’s Carly Rose Sonenclar featured in Kidsday • • • The amazing Kathleen Turner star of @HIGHOnBroadway live on @Regis_and_Kelly this morning! • • • Karen Mason Shakes Her Booty in @WONDERLANDbway via @AddThis • • • Donna Murphy chats with Joan Hamburg about her new Bway musical THE PEOPLE IN THE PICTURE on WOR radio • • • What’s a whiskey dick? Find out by watching THE IMPORTANCE OF BEING EARNEST‘s video series Jersey Shore Goes Wilde • • •
In Online Games, a Path to Young Consumers
New York Times/Business Day – by Matt Richtel
Deep into one of her favorite computer games, Lesly Lopez, 10, moves her mouse to click on a cartoon bee. She drags and drops it into an empty panel, creating her own comic strip.
Lesly likes this online game so much that she plays twice a week, often e-mailing her creations to friends. “I always send them to my cousin in Los Angeles,” she said.
But this is not just a game — it is also advertising. Create a Comic, as it is called, was created by General Mills to help it sell Honey Nut Cheerios to children.
Like many marketers, General Mills and other food companies are rewriting the rules for reaching children in the Internet age. These companies, often selling sugar cereals and junk food, are using multimedia games, online quizzes and cellphone apps to build deep ties with young consumers. And children like Lesly are sharing their messages through e-mail and social networks, effectively acting as marketers.
To read this article in its entirety, click the link below [subscription]
http://www.nytimes.com/2011/04/21/business/21marketing.html?ref=media
The Billboard Charts ~ Issue Date: 2011-04-30
Billboard Top Broadway Cast Album Catalog:
#1. Wicked, Original Broadway Cast Recording
#2. Priscilla: Queen of the Desert, Original Cast Recording
#3. Jersey Boys, Original Broadway Cast Recording