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Wednesday, January 28, 2015
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@ROTTENBroadway, @HANDTOGODBway producer Kevin McCollum @CrainsNewYork ushers completey original stories to Broadway • • • RT @BroadwayBox: @MAMMAMIAMusical star @SweetJohnnyH talks spandex, the film that changed his life & his zoo-set wedding. • • • Performances begin TONIGHT for the @RealmTheatre production of @antondudley’s #CITYOF Check it out! • • •
Stunning Victory Within Reach For Net Neutrality Advocates
Huff Post/Politics – by DANA LIEBELSON
Next month, a wonky government agency will rule on the fate of the Internet. The Federal Communications Commission (FCC) is expected to grant a major victory to net neutrality advocates, a stunning turnaround following years of conventional wisdom to the contrary.
But advocates aren’t celebrating yet. Instead, they’re watching to see if the FCC will create rules that are strong and enforceable, or that leave gaping holes for telecom and cable companies to drive through. They are also eyeing a Republican-backed proposal that, they say, will undermine a free and open Internet.
For months, the battle over net neutrality has centered on whether the FCC will reclassify consumer broadband Internet as a utility under Title II of the Telecommunications Act. Reclassification would empower the FCC to block Internet service providers, or ISPs, from charging content providers like Netflix more for reliable Internet access — thereby hampering, for example, a person’s ability to quickly and affordably stream “House of Cards.” (ISPs maintain that they won’t create a second network for faster service.)
FCC Chairman Tom Wheeler has indicated that he supports Title II — a proposal backed by President Barack Obama — and it’s widely believed that Wheeler will go that route. Republicans contend that such a move would qualify as government overreach, and they have introduced legislation that would essentially gut the agency’s authority. That bill’s fate is unclear, given that it’s unpopular among many Democrats but still makes big net neutrality concessions that telecom and cable companies might not favor.
Regardless, advocates say that Title II authority won’t mean much unless the FCC creates enforceable rules and doesn’t allow loopholes.
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10 predictions for marketers, the TV industry and the state of social in 2015
SmartBlog on Social Media – by JONATHAN FARB
The start of a new year means a new slate of predictions — we were pretty pleased with how the bets we placed on 2014 turned out, so we’re back for another round. Here are a few of the things we expect to see shake out in 2015:
1. The marriage of digital data and traditional data to provide business context: As once-shiny-new digital and social channels continue to mature, we believe more and more brands will begin looking at data from these channels next to more traditional data sets, be it sales figures, call center data, survey data, traditional research metrics, etc. While finding a correlation between your digital activity and your bottom line is the holy grail, the only way to get there is to take the first step: getting all of these inputs in one place. -
3. The battle for the video market continues:With Facebook’s aggressive push to promote Facebook video, and Tumblr and Twitter also entering the mix, all of the social players are now striving to get their audiences onto video, while YouTube vies to hold down the throne as the streaming video hub of choice. The days of letting a competitive social platform host videos is gone — native videos players are coming, and they’re here to stay. -
9. More curated news feed from Twitter/Instagram: With the success of Edgerank algorithms on Facebook, other platforms will continue to experiment, finding the magic formula that cuts through the noise and surfaces meaningful and interesting content to users.
Read the entire list, click the link below
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Sunday, January 25, 2015
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