The Afternoon Report, Thursday, May 21, 2015

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Thursday, May 21, 2015 

 

Today’s Tweets from BBB
Follow us on Twitter –  http://twitter.com/BBBway

@ROTTENBroadway Tony Award nominated star @briandarcyjames sits down with @ABC7 @SandyKenyon7  • • • RT @WSJNY: Prolific Brooklyn playwright Rajiv Joseph has several productions opening this year • • • @PIX11News host @TamsenFadal met @TheTonyAwards nom @RottenBroadway star #ChristianBorle for #broadwayprofiles  @AMERICANINPARIS • • • AN AMERICAN IN PARIS scribe Craig Lucas talks about his writing process @AmericanInParis • • • Photo Flash: Billy Reid Hosts Cocktail Party in Honor of Tony Nominee Alex Sharp @CURIOUSBroadway • • • Check out the cast of @STOMPNYC on NBC’s @RedNoseDayUS danceathon! • • • RT @Backstage: COVER: We go behind-the-scenes with @VanessaHudgens and @GigiOnBroadway! #ChooseGIGI • • • RT @nytimestheater: ArtsBeat: ‘FUN HOME’ and ‘SOMETHING ROTTEN!’ Plan to Tour • • • 

 

 

Facebook Might Consider Business-to-Consumer Chat for WhatsApp
Bloomberg Business – by SARAH FRIER

Facebook Inc. said it may allow businesses to contact users through WhatsApp, the first hint of how the social network might make money from the messaging service it bought last year.

WhatsApp may use some functions that are being tested with Facebook Messenger, for example, business-to-consumer interaction that marketers could pay for.

“We think that enabling that B2C messaging has good business potential for us,” David Wehner, Facebook’s chief financial officer, said at a JPMorgan technology conference Monday in Boston. “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer-term than the near-term.”

Read this article, click the link below
http://www.bloomberg.com/news/articles/2015-05-18/facebook-might-consider-business-to-consumer-chat-for-whatsapp

 

 

 

Spotify Adds Video, Original Content and ‘Spotify Running’
AdWeek/Technology– by BRIAN FLOOD

Spotify… it’s not just for music anymore. The Anglo-Swedish company best known for streaming music is aiming to become a 24-hour entertainment destination announcing new video offerings at an event in New York City this morning.

Spotify, which has provided 25 billion listening hours, is adding video clips and audio shows to its library, including news, podcasts and entertainment video. CEO Daniel Ek addressed the crowd, explaining that adding video content seemed “inevitable.”

A global partnership with Turner was also announced, including Adult Swim programming and buzz-worthy Conan segments. ABC, BBC, ESPN, NBC, TED, MTV, Vice, Slate, Comedy Central and Fusion are also partnering up with Spotify.

“Today we’re introducing a new Spotify experience that’s more accessible, personal, and usable than anything in music,” Ek said. “We believe it will keep users happy and engaged with Spotify throughout the day.”

Video isn’t the only change coming to the service. Ek promised more original content in the near future

Read this article, click the link below
http://www.adweek.com/news/technology/spotify-adds-video-original-content-and-spotify-running-164896

 

The Billboard Charts ~ Issue Date: 2015-05-30 Continue reading

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The Afternoon Report, Tuesday, May 19, 2015

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Tuesday, May 19, 2015 

 

Today’s Tweets from BBB
Follow us on Twitter –  http://twitter.com/BBBway
“Love Out of Darkness”: Q&A with Christopher Wheeldon of “AN AMERICAN IN PARIS” | BLOUIN ARTINFO @AmericanInParis • • • RT @TRH: Break a leg to the company of @ELEPHANTMAN, who take to the Haymarket stage tonight! • • • EXCLUSIVE: What Motivates Robert Fairchild’s AN AMERICAN IN PARIS Character? – Video @AmericanInParis • • •

 

Advertisers Get Serious About Playing With Their Brands
Harvard Business School/Working Knowledge – by DINA GERDEMAN

At last year’s Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear’s forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account.

Then some marketing genius at Arby’s, whose corporate logo is a hat of similar design, hit it out of the ballpark. The roast beef chain tweeted Williams a message during the live broadcast:

arbys-pharrellBy the next morning, the tweet garnered 75,000 retweets, more than 40,000 favorites, and high-profile media coverage. Williams later auctioned off the hat for charity, which Arby’s won with a $44,000 bid.


Chalk up another win for companies that are willing to be a little playful with their brands, a potentially dangerous tactic that can easily backfire but that creates big wins with consumers if done well. Social media marketing, in fact, is all about interacting with consumers, not hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations.

Read the “rules of play,” click the link below
http://hbswk.hbs.edu/item/7797.html

 

 

 

Broadway Ad Breakdowns:

Sunday, May 17, 2015
(b/w unless otherwise indicated)

 

New York Times
ARTS & Leisure

Something Rotten!
2 Full Page – Color
An American In Paris
Full Page – Color
Fun Home
Full Page  – Color
Hand to God
Full Page – Color
Skylight
Strip – Color
The Curious Incident of the Dog in the Night-Time
15” x 4” – Color
A Gentleman’s Guide to Love and Murder
2” x 7” – Color

Newsday
ARTS

Matilda
2” x 11” – Color

Bergen Record
No theatrical advertising

Daily News
No theatrical advertising

New York Post
No theatrical advertising

Star-Ledger
No theatrical advertising

Friday, May 15, 2015
(b/w unless otherwise indicated)

New York Times
Weekend arts

The Curious Incident of the Dog in the Night-Time
Strip – Color
A Gentleman’s Guide to Love and Murder
2” x 7” – Color
Hand to God
2” x 7” – Color

Bergen Record
No theatrical advertising

Daily News
No theatrical advertising

Newsday
No theatrical advertising

Star-Ledger
No theatrical advertising

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The Afternoon Report, Monday, May 18, 2015

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Monday, May 18, 2015

 

Today’s Tweets from BBB
Follow us on Twitter –  http://twitter.com/BBBway
RT @theatermania: PIX: @JasonRitter & more rehearse @AtlanticTheater’s GHOST STORIES • • • There’s more work to do for @IAmCicelyTyson, including Bway’s upcoming THE GIN GAME with James Earl Jones. Via AP • • • @ROTTENBroadway star @TheTonyAwards nom @briandarcyjames @gothammag feature • • • RT @FallonTonight: The cast of @ROTTENBroadway performs “God I Hate Shakespeare” and “Hard to Be the Bard”! • • •

YouTube: The Power of the Global Everything Network
AdWeek/SocialTimes – by RICH RADDON

This past two weeks at the Newfronts, presenters on every stage in Manhattan have declared that the golden age of digital video has arrived. The numbers are clear: Viewership is up by more than 53 percent, and global ad-supported video platforms like YouTube, Facebook, Twitter and Snapchat are all experiencing massive growth.

Out of these options (and more that are emerging seemingly every other day), only one — yes, one of these platforms — is poised to become what I am calling the Global Everything Network.

The fact that viewers are flocking to digital video platforms for content is not — as the most optimistic television executive might have hoped — an addition to the traditional “broadcast” viewing habits of a new generation, but a replacement. According to Nielsen, TV viewership among millennials dropped by nearly 11 percent between last September and this past January alone. It would appear that a choice is being made and traditional TV is quite simply losing viewers to digital video.

Read this article, click the link below
http://www.huffingtonpost.com/matt-baume/how-gay-sex-lead-to-gay-l_1_b_7281620.html

 

 

7 Things You Need to Know About Facebook Instant Articles
Contently – by JOE LAZAUKAS

Facebook Instant Articles are here, and it feels like a cross between Christmas and a funeral in the media world. Christmas because everyone gets to write a navel-gazing hot take on what this means for the future of the fourth estate; a funeral because many, including some New York Times newsroom vets, are declaring this the time of death for media as we know it.

Let’s cut through the hot takes and break it all down. Here are seven things you need to know about Instant Articles:

See the list, click the link below
http://contently.com/strategist/2015/05/13/7-things-you-need-to-know-about-facebook-instant-articles/

 

Link to Broadway Grosses for the week ending May 17, 2015:  Continue reading

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The Afternoon Report, Friday, May 15, 2015

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Brought to you by Boneau/Bryan-Brown
Friday, May 15, 2015 

 

Today’s Tweets from BBB
Follow us on Twitter –  http://twitter.com/BBBway
RT @FallonTonight: TONIGHT: @IAMQUEENLATIFAH, Sam Rockwell, the cast of @ROTTENBroadway, plus brand new Thank You Notes! #FallonTonight • • • RT @TheJoeDShow: @ROTTENBroadway sets tone, time, place w ‘Welcome to the Renaissance’ Useless to try to get it out of your head! • • • RT @theatermania: PIX: Meet @ArianMoayed & team behind @RajivAJoseph’s GUARDS AT THE TAJ at @AtlanticTheater • • •

Words on Fleek: 12 Writing Rules for Digital
AdWeek/SocialTimes – by RICK ALBANO

Just like the word “fleek,” some of what you’re about to read might be obsolete tomorrow. The digital landscape is ever-changing. Channels switch, communication evolves to fit different platforms, and culture adds new words, symbols, and even images to the language we used to know. As copywriters, we have never had so many tools at our fingertips.

While trends online move at quicksilver speed, the fundamentals of digital storytelling are essentially the same as writing for other media but the magic lies in matching voice to channel. And the great news is that as writers we have more chances to practice our craft—on Twitter, Instagram, Facebook, Medium, Tumblr, YouTube, WordPress, LinkedIn (and even on paper, why not?). We also have unprecedented access to the world’s best writers — and normal people, who are just as important.

Get the list, click the link below
http://www.adweek.com/socialtimes/words-on-fleek-12-writing-rules-for-digital/620299

 


Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales
AdAge.com/Media – by MICHAEL SEBASTIAN, TIM PETERSON

Why would publishers want to jump into bed with their top “frenemy” Facebook? Well, they’re not, entirely.

Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program — The New York Times, BuzzFeed, National Geographic and NBC News — plan to handle ad sales themselves and keep all of the revenue, turning down Facebook’s offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles.

“To have a third party sell [our ads] is not part of the strategy,” said Greg Coleman, BuzzFeed’s president. “And Facebook wants us to do whatever is best for us.”

To read this article, click the link below
http://adage.com/article/media/publishers-give-facebook-articles-ad-sales/298627/

 

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The Afternoon Report, Thursday, May 14, 2015

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Thursday, May 14, 2015 

 

The seamless experience of Facebook’s new Instant Articles
Mashable.com– by LANCE ULANOFF

Welcome to the new world of Facebook native content — or, as Facebook calls it, Instant Articles.

The social media giant uses the term “instant” because stories in this new format open instantly, sans 8-second load time. This is quite a noticeable change from articles you access through links that take you to content outside of Facebook.

Instant Articles are more than just a faster way to read news stories, though. They’re ostensibly a new way of publishing. In the Facebook mobile app, stories built by the New York Times and other media companies will look pretty much as they always do when you stumble across them in your Facebook News Feed on your phone — they’ll just be mixed in — but you’ll notice the difference as soon as you follow the link.

Watch the video, click the link below
http://mashable.com/2015/05/13/facebook-instant-articles-hands-on/

 

 

Why Facebook’s News Experiment Matters to Readers
New York Times/The Upshot – by CLAIRE CAIN MILLER

Facebook’s new plan to host news publications’ stories directly isn’t only about page views, advertising revenue or the number of seconds it takes for a story to load. It’s about who owns the relationship with readers.

Tech companies have always stepped on one another’s toes to try to become people’s gateway to the digital world – the only place people need to go to get what they want. It’s why Google, a search engine, started a social network and why Facebook, a social network, started a search engine. It’s why Amazon, a shopping site, made a phone and why Apple, a phone maker, got into shopping.

Now, their reach is extending wider, to nontechnology companies like newspapers and magazines. Or, put another way, all kinds of companies are now becoming tech companies.

Facebook’s experiment, called instant articles, is small to start – just a few articles from nine media companies, including The New York Times. But it signals a major shift in the relationship between publications and their readers. If you want to read the news, Facebook is saying, come to Facebook, not to NBC News or The Atlantic or The Times – and when you come, don’t leave. (For now, these articles can be viewed on an iPhone running the Facebook app.)

Read this article, click the link below
http://www.nytimes.com/2015/05/15/upshot/how-facebooks-experiment-changes-the-news-and-how-it-doesnt.html

 

 

INFOGRAPHIC: 73% of Web Users Visited Facebook in Past Month
AdWeek/SocialTimes– by DAVID COHEN

A total of 73 percent of Internet users have visited Facebook within the past month, according to new research from GlobalWebIndex.

GWI also found that 42 percent of the Internet users it polled had actively used Facebook within the past month.

To view the infographic, click the link below
http://www.adweek.com/socialtimes/infographic-gwi-73-percent-web-users-visited-facebook-in-past-month/620236

 

 

The Billboard Charts ~ Issue Date: 2015-05-23

Billboard Top Broadway Cast Album Catalog:

#1.   Wicked, Original Broadway Cast Recording

#2.   The Book of Mormon, Original Broadway Cast Recording

#3.   Beautiful: The Carole King Musical, Original Broadway Cast Recording

#4.   The Phantom of the Opera, Original London Cast Recording

#5.  The Lion King, Original Broadway Cast Recording

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The Afternoon Report, Wednesday, May 13, 2015

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Wednesday, May 13, 2015 

 

Today’s Tweets from BBB
Follow us on Twitter –  http://twitter.com/BBBway
RT @broadwayworld: BWW TV Exclusive: Backstage with Richard Ridge- the Tony-Nominated Cast of @ROTTENbroadway • • • Helen Mirren, Bill Nighy & cast of “AN AMERICAN IN PARIS” honor six-time Tony winner Bob Crowley at via @pix11news • • • In the Spotlight Series: Meet the 2015 Tony Nominees- Alex Sharp @CURIOUSBroadway • • • Robert Fairchild on bringing ballet (and Gene Kelly) to Broadway in AN AMERICAN IN PARIS via @EW @AmericanInParis • • • 

 

 

Facebook Begins Testing Instant Articles From News Publishers
The New York Times/Technology – by VINDU GOEL and RAVI SOMAIYA

Facebook’s long-rumored plan to directly host articles from news organizations will start on Wednesday, concluding months of delicate negotiations between the Internet giant and publishers that covet its huge audience but fear its growing power.

Nine media companies, including NBC News and The New York Times, have agreed to the deal, despite concerns that their participation could eventually undermine their own businesses.

The program will begin with a few articles but is expected to expand quickly. Users of iPhones will see glossy cover videos and photos tagged with map coordinates. Most important for impatient smartphone users, the company says, the so-called instant articles will load up to 10 times faster than they normally would since readers stay on Facebook rather than follow a link to another site.

Read the article, click the link below
http://www.nytimes.com/2015/05/13/technology/facebook-media-venture-to-include-nbc-buzzfeed-and-new-york-times.html

 

 

Here’s Why Your Social Media Content Isn’t Working
AdWeek/SocialTimes – by CHRISTIAN JORG

One of the many challenges of marketing in the digital world is that there are so many digital channels. Among those channels, social is often the hungriest.

From a digital marketing perspective, posting content to Twitter, Facebook, and LinkedIn feeds are most successful when the content and overall tone matches the audiences’ needs – in other words, social content needs to be valuable and relevant to potential customers.

Company-centric (read: sales-y) posts simply won’t get traction in today’s cluttered landscape.

So, how do you keep up?

Find out more, click the link below
http://www.adweek.com/socialtimes/heres-why-your-social-content-isnt-working/620151

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The Afternoon Report, Tuesday, May 12, 2015

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Tuesday, May 12, 2015 

 

Today’s Tweets from BBB
Follow us on Twitter –  http://twitter.com/BBBway
RT @ROTTENbroadway: Be one of the FIRST to hear “Welcome to the Renaissance,” the first track from our cast album! @ShKBoom • • • RT @broadwaycom: EXCLUSIVE PHOTOS! Hang out backstage with the cast of SOMETHING ROTTEN! • • •

TV Networks Borrow Page From Digital Rivals to Attract Advertisers
New York Times/Media – by SYDNEY EMBER

Coca-Cola has created some of the most memorable commercials in television history. Now the company is looking for something more.

“TV networks still have a role, but we’re interested in the mix between traditional TV and emerging digital platforms,” said Ivan Pollard, a top marketing executive at Coca-Cola North America.

Coca-Cola is just one of many brands now shifting advertising budgets to digital and social media, which offer the promise of better consumer data and the ability to reach targeted audiences. The goal is to capture the attention of today’s fickle, commercial-skipping viewers, who consume content on multiple screens and on their own schedules.

To read this article, click the link below
http://www.nytimes.com/2015/05/12/business/media/tv-networks-borrow-page-from-digital-rivals-to-attract-advertisers.html

 

 

Former Media Heads From Twitter, Tumblr Now Working With Livestreaming App Meerkat
re/code – by KURT WAGNER

Meerkat is preparing for a mainstream push.

The livestreaming app that took off around Austin’s South By Southwest conference back in March has made two significant additions to its executive team. The company hired Sima Sistani, Tumblr’s head of media and partnerships, as its new VP of media, content and community. It’s also bringing on Twitter’s former head of media, Chloe Sladden, as an official adviser. The news was first reported by the Hollywood Reporter.

Sistani will be tasked with building Meerkat’s first media team after spending the last year and a half building media relationships for Tumblr. She tells Re/code that until now, a lot of Meerkat’s involvement with the media has been reactive, something she hopes to change.

To read this article, click the link below
http://recode.net/2015/05/11/former-media-heads-from-twitter-tumblr-now-working-with-livestreaming-app-meerkat/

 

 

 

Broadway Ad Breakdowns:

Sunday, May 10, 2015
(b/w unless otherwise indicated) Continue reading

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Ghostlight Records Annouces First Listen to “Welcome to the Renaissance” from SOMETHING ROTTEN!’s Original Broadway Cast Album

Ghostlight Records has announced the “First Listen” of the opening track to the Original Broadway Cast Album for Something Rotten!, the new musical comedy nominated for 10 Tony Awards including Best Musical. The song “Welcome to the Renaissance” – available now on YouTube here – will be available for immediate download for customers who pre-order the album from iTunes and Amazon.com after Tuesday, May 26. To pre-order the album, please visit www.sh-k-boom.com/somethingrotten.

Something Rotten! will be released by digital outlets on June 2 with the disc available in stores and online July 17. The album is produced by Kurt Deutsch, Wayne Kirkpatrick, Karey Kirkpatrick and Kevin McCollum. It is co-produced by Lawrence Manchester and Phil Reno.

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The Afternoon Report, Monday, May 11, 2015

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Monday, May 11, 2015

 

Today’s Tweets from BBB
Follow us on Twitter –  http://twitter.com/BBBway
Stephanie Mills, #THEWIZ original Dorothy, will play Auntie Em in NBC’s upcoming live broadcast • • • Boneau/Bryan-Brown Congratulates Our 2014-2015 Outer Critics Circle Award Winners! • • • RT @KennedyTwits: Kevin McCollum, producer of not-so-typical Broadway shows, has @HANDTOGODBway and @ROTTENBroadway this season  • • • RT @WSJspeakeasy: Got questions for @HEDWIGonBway actor @DarrenCriss? Ask him Monday in a live Facebook Q&A • • • Check out our fearless leaders in @BellaNYCMag • • •

 

 

Feds Issue Statement Countering Report About Endangered Times Square Billboards
playbill.com – by ROBERT VIAGAS

The big mechanized face blowing cigarette smoke over the crowd and the huge steaming cup of coffee are long gone, but Times Square is still home to a barrage of brightly-lit billboards that, in many ways, define its very existence. However, the federal government was reportedly seeking to use regulations force their reduction or removal.

CBS-TV reported that the feds are threatening to withhold $90 million in federal highway aid–10 percent of New York’s total–if the signs are not removed or drastically reduced in size. A 2012 law reportedly puts the “Crossroads of the World” under the aegis of the 1965 Highway Beautification Act that limits signs to 1,200 square feet, or about 35 by 35 feet. Many signs in the Times Square, including ones that advertise Broadway shows, are several times that size.

The Federal Highway Administration has now issued a statement countering CBS-TV report: “FHWA has been working with the New York State DOT and the New York City DOT for nearly a year to correct this unintentional consequence of extending the National Highway System (NHS). At no time has FHWA asked NYCDOT to remove the billboards from Times Square or threatened to withhold federal funds. FHWA and NYSDOT have discussed the possibility of removing the NHS designation from specific roadways, and FHWA stands ready to act if we receive that request from the state.”

Read this article, click the link below
http://playbill.com/news/article/feds-issue-statement-countering-report-about-endangered-times-square-billboards-348476

 

Link to Broadway Grosses for the week ending May 10, 2015:  Continue reading

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Boneau/Bryan-Brown Congratulates Our 2014-2015 Outer Critics Circle Award Winners

The Outer Critics Circle Award winners were announced today.

The awards ceremony will take place on May 21, 2015.

AN AMERICAN IN PARIS has won Outstanding New Broadway Musical, Outstanding Director of a Musical (Christopher Wheeldon), Outstanding Choreographer (Christopher Wheeldon), and Outstanding Actor in a Musical (Robert Fairchild).

THE AUDIENCE has won Outstanding Actress in a Play (Helen Mirren) and Outstanding Featured Actor in a Play (Richard McCabe).

BETWEEN RIVERSIDE AND CRAZY has won Outstanding New Off-Broadway Play (Stephen Adly Guirgis).

THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME has won Outstanding New Broadway Play (Simon Stephens), Outstanding Director of a Play (Marianne Elliott), Outstanding Set Design (Bunny Christie), Outstanding Lighting Design (Paule Constable), and Outstanding Actor in a Play (Alex Sharp).

 

FOR THE COMPLETE LIST OF WINNERS, PLEASE VISIT: http://tinyurl.com/2015OCCs

Tags:  , , , , , ,   |   AN AMERICAN IN PARIS, BETWEEN RIVERSIDE AND CRAZY, THE AUDIENCE, THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME   |   Comments Off   |   Bookmark or Share