The Afternoon Report, Thursday, July 24, 2014


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Thursday, July 24, 2014

According to a survery from Twitter and Nielsen, 140 characters can make a significant impact on moviegoing decisions
The Hollywood Reporter – by NATALIE JARVEY

A new survey from Twitter could offer up some clues to studios on how to bring audiences back to the movies this summer.

The social network teamed with Nielsen to study what influences a person’s decision to see a film. The results? Of the moviegoers aged 13 and over who were surveyed, 87 percent said what they saw on Twitter influenced their recent movie choice. That number dropped to 47 percent when talking specifically about recommendations from family or friends on Twitter.

That means that Twitter buzz, both positive and negative, about a film could have a significant impact on whether other fans check out the title.

But people aren’t using just Twitter to make film-related decisions. The survey, which polled people who had just exited the theater after seeing one of four big summer films, also found that 62 percent of moviegoers use the Internet or mobile apps to learn about upcoming films. And they’re researching in advance. Of the Twitter users polled, nearly a third look up a movie a few months before its theatrical release and a fifth seek out information a month before opening day.

To read this article, click the link below
http://www.hollywoodreporter.com/news/twitter-survey-explains-why-movie-720831

The Billboard Charts ~ Issue Date: 2014-08-02

Billboard Top Broadway Cast Album Catalog:

#1.  Lady Day At Emerson’s Bar & Grill, Original Broadway Cast Recording

#2.  Wicked, Original Broadway Cast Recording

#3. If/Then: A New Musical, Original Broadway Cast Recording

#4.  Jersey Boys, Original Broadway Cast Recording

#5.  Hedwig And The Angry Inch, Original Broadway Cast Recording

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Andrea Martin Returns to PIPPIN for 24 performances Only, September 2–21

The producers of the Tony Award winning Best Revival of a Musical PIPPIN are thrilled to announce that Andrea Martin, who won 2013 Tony, Drama Desk and Outer Critics Circle Awards for creating the role of “Berthe” in the production, will return to the role for 24 performances only, Tuesday September 2nd through Sunday September 21st. Tony Award winner Priscilla Lopez will now perform the role of “Berthe” through Sunday, August 31. PIPPIN is now in its second smash year at Broadway’s Music Box Theatre (239 West 45th Street).

Two-time Tony Award winner Andrea Martin can currently be seen in the new NBC comedy series “Working the Engels.” She appeared on the New York stage most recently in Lincoln Center Theater’s production of Act One, winning an Outer Critics Circle Award for her performance. Her other theatre credits include Exit the King, Young Frankenstein, Oklahoma, Candide and My Favorite Year, for which she won her first Tony Award. Her film and TV credits include The Producers, Hedwig and the Angry Inch, All Over the Guy, My Big Fat Greek Wedding, Breaking Upwards, and “SCTV,” for which she earned two Emmy Awards. She will next be seen on screen in Night at the Museum: Secret of the Tomb, released this fall. Her book of autobiographical essays “Andrea Martin’s Lady Parts” will be released by Harper Collins in September.

Roger O. Hirson and Stephen Schwartz’s Tony Award winning musical comedy PIPPIN is directed by Tony Award winner Diane Paulus and features choreography by Tony Award nominee Chet Walker in the style of Bob Fosse and circus creation by Gypsy Snider of the Montreal-based circus company Les 7 doigts de la main (also known as 7 Fingers).

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The Afternoon Report, Wednesday, July 23, 2014


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Wednesday, July 23, 2014

Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway

@mtc_nyc announces full casting for #THECOUNTRYHOUSE with #Tony winner Blythe Danner. • • • ONCE plays its 978th performance, passing the Broadway run of SUNSET BOULEVARD, today • • •

Stealth Marketing: How Brands Infiltrate Vine With Product Placement
Mashable.com  – by KURT WAGNER

With sights set on its 40 million users — many of whom are teenagers — advertisers are getting crafty in their efforts to break into ad-free Vine.

The six-second video platform, which is owned by Twitter, is one of the largest social networks that doesn’t yet run paid advertisements. Marketers can’t sponsor or promote videos the way they do on Twitter and Facebook (a sponsored post is clearly marked and shows up in front of people it wouldn’t otherwise surface for). But that doesn’t mean they’re sitting idly by.

Instead, brands are utilizing a form of stealth advertising, paying the platform’s most popular users to “organically” push products to their massive followings. (Brands already use Vine to create their own videos, but the message is much different when it comes from a “regular user” instead of the brand itself.)

To read this article in its entirety, click the link below
http://mashable.com/2014/07/22/sneaky-vine-ads/

Study: Mobile Users Who Engage With Brands Use Facebook Most
AdAge.com/Digital – by GRACE CHUNG

A new report from Forrester Research slated to be released Wednesday shows consumers who access social-media sites through mobile are more likely to interact with brands than those accessing social media on personal computers.

According to the study, while the number of American adults logging onto social-networking sites through PCs still exceed those who connect through mobile, consumer engagement (defined as reading, liking or sharing content) was higher among smartphone and tablet users. The study, which surveyed 37,000 respondents, revealed that 64% of U.S. online adults use desktops and laptops; 45% use smartphones; and 25% use tablets to access social-media sites at least once per week.

Forrester found that among the social media users surveyed, 49% of those using a tablet and 46% using a smartphone “like” something a company posted at least once a week vs. 37% of those that do so with PCs. The data was then coupled with findings that showed mobile users have more of a positive experience with brands on social sites and think “it’s cool to be associated with a brand on social media, and viewing a ‘like’ as a way to show support for a company,” Forrester stated.

To read this article in its entirety, click the link below
http://adage.com/article/digital/study-mobile-users-engage-brands-facebook/294270/

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MTC Announces Complete Broadway Casting for THE COUNTRY HOUSE

Photo by Mark Seliger

Manhattan Theatre Club (Lynne Meadow, Artistic Director; Barry Grove, Executive Producer) is pleased to announce complete Broadway casting for the world premiere co-production of THE COUNTRY HOUSE, the new play by Pulitzer Prize winner Donald Margulies, directed by Tony Award winner Daniel Sullivan.

Joining previously announced Tony and Emmy Award winner Blythe Danner will be Kate Jennings Grant (The Lyons, Proof), Eric Lange (FX’s “The Bridge,” “Weeds”), David Rasche (Regrets Only, Speed-the-Plow), Sarah Steele (Slowgirl, Speech and Debate), and Tony nominee Daniel Sunjata (TNT’s “Graceland,” Take Me Out).

The limited engagement of THE COUNTRY HOUSE will begin previews Tuesday, September 9 and open Thursday, October 2 at MTC’s Samuel J. Friedman Theatre (261 West 47th Street). THE COUNTRY HOUSE is produced in association with the Geffen Playhouse.

Pulitzer Prize-winning playwright Donald Margulies (Times Stands Still, Sight Unseen) returns to Broadway with his tenth MTC production, a new comedy about a deeply dramatic family.

Tony and Emmy winner Blythe Danner (The Commons of Pensacola, Meet the Parents) stars as Anna Patterson, the matriarch of a brood of famous and longing-to-be-famous creative artists who have gathered at their Berkshires summerhouse during the Williamstown Theatre Festival. But when the weekend takes an unexpected turn, everyone is forced to improvise… inciting a series of simmering jealousies, a flurry of romantic outbursts and a bout of passionate soul-searching.

Inspired by Chekhov’s pastoral comedies, this witty and compelling new play provides a piercing look at a family of performers coming to terms with the roles they play in each other’s lives. Tony winner Daniel Sullivan (The Columnist, Good People, Time Stands Still) directs.

Continue reading

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Tony and Grammy award-winning ONCE plays its 978th performance, passing the Broadway run of Sunset Boulevard, today

The Tony and Grammy Award-winning Best Musical ONCE, will play its 978th performance, passing the Broadway run of Sunset Boulevard today, Wednesday, July 23 (at the matinee).

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Signature’s THE WAYSIDE MOTOR INN Extends One Week Through September 28, 2014

Signature Theatre (James Houghton, Founding Artistic Director; Erika Mallin, Executive Director) is pleased to announce a one-week extension for THE WAYSIDE MOTOR INN by A.R. Gurney, directed by Lila Neugebauer. The production will now play through Sunday, September 28, 2014. THE WAYSIDE MOTOR INN begins performances on Tuesday, August 12 and opens Thursday, September 4 in The Alice Griffin Jewel Box Theatre at The Pershing Square Signature Center (480 West 42nd Street between 9th and 10th Avenues). Limited $25 subsidized tickets remain for the production’s initial run. Tickets during the extension week start at $55 each.

The cast includes Kelly AuCoin (The Call, “The Americans”) as Andy, Jon DeVries (The Apple Family Plays, American Gangster) as Frank, Quincy Dunn-Baker (Signature Theatre’s The First Breeze of Summer, The Big Wedding) as Ray, Rebecca Henderson (The Whale; Too Much, Too Much, Too Many) as Ruth, Tony Award-nominee Marc Kudisch (Hand to God, 9 to 5) as Vince, Jenn Lyon (“Saint George,” The Coast of Utopia) as Sharon, Lizbeth Mackay (Picnic, Domesticated) as Jessie, David McElwee (“Boardwalk Empire”) as Phil, Ismenia Mendes (Much Ado About Nothing) as Sally and Will Pullen (Scarcity, Your Mother’s Copy of the Kama Sutra) as Mark.

Outside Boston, ten people—some strangers, some not—struggle with the circumstances that have brought them to the Wayside Motor Inn.  With old grudges and new feuds threatening the travelers’ peace, this funny and moving work kicks off A. R. Gurney’s Signature Residency by examining the tenuous space between loneliness and connection, and the fragile framework of the American Dream.

The design team includes Andrew Lieberman (Scenic Design), Kaye Voyce (Costume Design) Tyler Micoleau (Lighting Design), Stowe Nelson (Sound Design), and Charlotte Fleck (Dialect Coach). Donald Fried is the Production Stage Manager. Casting by Telsey + Company, William Cantler, CSA.

Supplemental programming has been set for THE WAYSIDE MOTOR INN. There will be post-show talkbacks on August 20, September 2, 9, & 16. There will also be a pre-show Backstage Pass discussion with a member of the creative team on September 17. All events are free.

To purchase tickets for all Signature productions, call Ticket Services at 212-244-7529 (Tues. – Sun., 11am – 6pm) or visit signaturetheatre.org.

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The Afternoon Report, Tuesday, July 22, 2014


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Tuesday, July 22, 2014
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway

Our new office mascot, HEDWIG the Angry Inchworm! • • •  Barrymore Theatre BO opens 7/23 for tickets to THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME @CuriousBroadway • • • Happy birthday @AIMenken! #broadwaybirthdays • • • Happy first preview to KING LEAR! #breakaleg @PublicTheaterNY • • •

4 Resaons Why Facebook’s New Buy Button Is a Win for Marketers
AllFacebook.com – by MAIREAD RIDGE

Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.

This is a big, exciting step for Facebook. While it has tested in-platform features that allow users to buy virtual and physical gifts and donate to good causes, this is its first real foray into traditional e-commerce. The social network is strengthening the link between consumer engagement and sales, signaling that social media marketing is growing up fast.

Many digital marketers wonder how this will affect them. Here is how I see this feature being a benefit to them.

To read this article, click the link below
http://allfacebook.com/mairead-ridge-offerpop-buy-button_b133400
London Theater Journal: On Artifice and Oxygen, Earnest and Jeeves
NYTimes.com/ArtsBeat Blog – by BEN BRANTLEY

People often speak of poetic license, but why not theatrical license? Think of the wanton liberties that have been taken with respectable plays over the years in the name of showbiz, box office, star power and intellectual theorizing.

These are usually committed under the banner of theater being only an illusion, after all, and the idea that you, dear audience – like the wife in the old joke who captures her husband in bed with another woman – are under obligation to believe what you are told you’re looking at instead of what you actually see.

For the most part, our response is to sit still, suppress our incredulity and applaud at the end, as I imagine people did 100 years ago when geriatric barnstormers toured the country as Romeo and Juliet. But sometimes theatrical license can be riotous fun, for the performers at least, if not always for the audience.

To read this article, click the link below
http://artsbeat.blogs.nytimes.com/2014/07/22/london-theater-journal-on-artifice-and-oxygen-earnest-and-jeeves/
What the Internet Can See From Your Cat Pictures
New York Times/The Upshot – by DEREK WILLIS

Your cat may never give up your secrets. But your cat photos might.

Using cat pictures — that essential building block of the Internet — and a supercomputer, a Florida State University professor has built a site that shows the locations of the cats (at least at some point in time, given their nature) and, presumably, of their owners.

Owen Mundy, an assistant professor of art who studies the relationship between data and the public, created “I Know Where Your Cat Lives” as a way of demonstrating “the status quo of personal data usage by startups and international megacorps who are riding the wave of decreased privacy for all,” Mr. Mundy wrote in a post about the site.

Using images of cats uploaded to photosharing services, including Flickr, Twitpic and Instagram, Mr. Mundy extracted latitude and longitude coordinates that many modern cameras, especially those in smartphones, attach to each image. His site displays random images from a sample of one million of what Mr. Mundy estimates are at least 15 million pictures tagged with the word “cat” online.

The images are displayed on a map using satellite imagery, with nearby cat photos also visible. Specific street addresses are not displayed, but the geographic information can leave few details to the imagination in rural areas.

To read this articlE, click the link below
http://www.nytimes.com/2014/07/23/upshot/what-the-internet-can-see-from-your-cat-pictures.html


Broadway Ad Breakdowns: Continue reading

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Barrymore Theatre box office opens tomorrow for tickets to THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME

Photo of Luke Treadaway by Hugo Glendinning

The Barrymore Theatre box office opens tomorrow, Wednesday, July 23, for tickets to the National Theatre production of THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME, the acclaimed new play by Simon Stephens, adapted from Mark Haddon’s best-selling novel, directed by Tony Award-winner Marianne Elliott, which will arrive on Broadway September 10.  The production officially opens on Sunday, October 5 at the Barrymore Theatre (243 West 47th Street).

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The Afternoon Report, Monday, July 21, 2014


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Monday, July 21, 2014

Social Media Is The New Blackhat
Forbes – by JOHN RAMPTON

What happens when fake friends tell fake friends about your product? Does anyone care? Actually, yes Google. They care because of how intertwined Social Media and SEO rankings are. SEO best practices are and should be the foundation of any business’ online marketing strategy. However, Social Media is not stand alone and is an essential part of that SEO strategy. Social media can help boost an SEO ranking when there is tons of buzz being generated in social feeds.

A recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic. But just like SEO, Social Media can have its dark side as well. The old trend was to try and scam Google using Black Hat SEO tricks and the new trend is to try and trick Google and users using Social Media as the New Black! And it’s backfiring on companies just like SEO did.

To read this article in its entirety, click the link below
http://www.forbes.com/sites/johnrampton/2014/07/21/social-media-is-the-new-blackhat/

Link to Broadway Grosses for the week ending July 20, 2014: Continue reading

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The Afternoon Report, Thursday, July 17, 2014


Brought to you by Boneau/Bryan-Brown
Thursday, July 17, 2014

Elaine Stritch, Tart-Tounged Broadway Actress and Singer, Is Dead at 89
New York Times/Theater – by BRUCE WEBBER and ROBERT BERKVIST

Elaine Stritch, the brassy, tart-tongued Broadway actress and singer who became a living emblem of show business durability and perhaps the leading interpreter of Stephen Sondheim’s wryly acrid musings on aging, died on Thursday at her home in Birmingham, Mich. She was 89.

Her death was confirmed by a friend, Julie Keyes. Before Ms. Stritch moved to Birmingham last year, she lived, famously, for many years at the Carlyle Hotel in Manhattan.

To read this article in its entirety, click the link below
http://www.nytimes.com/2014/07/18/theater/elaine-stritch-tart-tongued-broadway-actress-and-singer-is-dead-at-89.html
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway

Updated our #ShowtuneThursday playlist on #Spotify, breaking 200 songs (14 hours) of lipsynching awesomeness. • • • RT @mrjaymanuel: Not your normal Thursday morning @DINOSLIVE is a must see show! I’ll be there tonight who’s going? • • • RT @mrjaymanuel: Hosting a @dinoslive #fashion show w/ a temperamental diva can go wrong…quick! @barclayscenter HELP! • • • RT @usatodaylife: ‘Dinosaurs’ walk again – and flaunt their feathers • • • Complete casting is announced for the pre-Broadway engagement of AMAZING GRACE @broadwaychicago. • • •

Easier Ways to Protect Email From Unwanted Prying Eyes
New York Times/Personal Tech – by MOLLY WOOD

IT’S time to face reality: Pursuing digital security should be as much of a no-brainer as locking your door before you leave the house.

Identity theft, corporate security breaches and an increased interest in personal privacy are forcing some changes. Many of us are choosing stronger passwords and changing them more often, locking down social media accounts and being more conscious of how we communicate. If you haven’t taken these steps, you should.

But one of our favorite forms of electronic communication — email — remains one of the hardest to secure. Security experts say email is a lot more like a postcard than a letter inside an envelope, and almost anyone can read it while the note is in transit. The government can probably read your email, as can hackers and your employer.

What’s the solution? Make your email more like a letter inside an envelope. The best way to do this is with a process known as encryption, which scrambles a message into unreadable code that needs a key to be unlocked, providing a layer of protection if someone intercepts your email.

To read this article and watch the accompanying video, click the link below
http://www.nytimes.com/2014/07/17/technology/personaltech/ways-to-protect-your-email-after-you-send-it.html


Broadway Ad Breakdowns:

Sunday, July 13, 2014
(b/w unless otherwise indicated)

New York Times
ARTS & Leisure

A Delicate Balance
Full Page – Color
Newsies

Strip – Color
On The 20th Century

6” x 10”  – Color
Kinky Boots
2” x 7” – Color

Bergen Record
No theatrical advertising

Newsday
No theatrical advertising

Daily News
No theatrical advertising

New York Post
No theatrical advertising

Star-Ledger
No theatrical advertising

Friday, July 11, 2014
(b/w unless otherwise indicated)

New York Times
Weekend Arts

A Delicate Balance
Strip – Color
Newsies

2” x 7”

Bergen Record

No theatrical advertising

Daily News
No theatrical advertising

Newsday
No theatrical advertising

New York Post

No theatrical advertising

Star-Ledger
No theatrical advertising

The Billboard Charts ~ Issue Date: 2014-07-05

Billboard Top Broadway Cast Album Catalog:

#1.  Wicked, Original Broadway Cast Recording

#2.  Jersey Boys, Original Broadway Cast Recording

#3. Hedwig and the Angry Inch, Original Broadway Cast Recording

#4.  Beautiful: The Carole King Musical, Original Broadway Cast Recording

#5.  If/Then: A New Musical, Original Broadway Cast Recording

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