The Afternoon Report, Friday, February 27, 2015

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Friday, February 27, 2015

Today’s Tweets from BBB

Follow us on Twitter –
@PIX11News gets sneak peek of new Broadway musical SOMETHING ROTTEN! in rehearsal @RottenBroadway • • • RT @mrjohnofarrell: Me with 3 great actors; @briandarcyjames from Shrek, @HBlix from The Little Mermaid & The Baby from American Sniper • • • How Robert Fairchild Riffs on Gene Kelly in Broadway’s AN AMERICAN IN PARIS via @vulture @AmericanInParis • • • Tune in this wknd to catch #CONSTELLATIONS stars #JakeGyllenhaal #RuthWilson on @theatertalk! • • • RT @RottenBroadway: We’re in rehearsals. And out of our minds. #SOMETHINGROTTEN @RottenBroadway New promo video • • •


Get More People to Share Your Content on Social Media With These Top 6 Tips
HuffPost/Business – by MATTHEW COLLIS

According to Shareaholic, last year social media shares drove more traffic to websites than search engines. This means that it’s more important than ever to develop content with social sharing in mind.

Who doesn’t want their content to go viral and get thousands of social media shares? I’m sure you’ve seen or even created great content that didn’t get much attention on social media. In this article, I’ll give you my top six best practices for developing content that will get plenty of social shares.

Get the list, click the link below



The Science of Posting on Social Media[INFOGRAPHIC]
AdWeek/SocialTimes – by SHEA BENNETT

Did you know that studies have shown that the optimum number of tweets to send per day is three, and that for maximum engagement you should aim to post between 9am and 3pm Monday through Thursday?

And the worst time to tweet? Every day after 8pm.

When you think about it, it kind of makes sense. Twitter users are just regular people, and people are far more likely to be active online earlier in the day (i.e., goofing around at work) and particularly lunchtime (1pm to 3pm is a great time to tweet) than they are late at night.

On Facebook, aim for two posts per day between 1pm and 4pm, while Instagram content generates maximum ROI between 2pm and 5pm.

Read this article in its entirety, click the link below


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The Afternoon Report, Thursday, February 26, 2015

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Thursday, February 26, 2015


Today’s Tweets from BBB
Follow us on Twitter –
Watch @ROTTENBroadway star Christian Borle sing Irving Berlin’s “Sisters” with fellow Starcatcher @greg_hildreth! • • • Broadway casting announced by @MTC_NYC for @SteppenwolfThtr’s Production of #AIRLINEHIGHWAY • • •

FCC votes to protect the internet with Title II regulation

Net neutrality has won at the FCC. In a 3-to-2 vote, the Federal Communications Commission today established a new Open Internet Order that implements strict net neutrality rules, including prohibitions on site and app blocking, speed throttling, and paid fast lanes.

Critically, the order also reclassifies internet providers’ offerings as telecommunications services under Title II of the Communications Act. Though this is likely to provoke a challenge in court, Title II gives the commission the tools it needs to enforce these strict rules.

This is also the first time that net neutrality rules will apply, in full, to mobile internet service. Additionally, the commission uses the new order to assert its ability to investigate and address complaints about “interconnect” agreements — deals made between internet providers like Comcast and content companies like Netflix, which has regularly complained that these deals are unfair.

The FCC’s new order establishes a standard that requires internet providers to take no actions that unreasonably interfere with or disadvantage consumers or the companies whose sites and apps they’re trying to access. At most, internet providers may slow down service only for the purpose of “reasonable network management” — not a business purpose.

To read this article, click the link below




How Often Should You Post to Penterest, Twitter, Google+ and Facebook? [INFOGRAPHIC]
SocialTimes – by SHEA BENNETT

If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive footfall to your website, you really need to be updating all of your channels at least once per day, every day.

But not all social networks are created equally.

Studies have shown that Facebook, for example, works best if you post twice per day. After that, Likes and comments begin to drop off.

Three tweets per day seems optimal on Twitter, and about the same number of posts is ideal on Google+.

Have a look at this infographic, click the link below




The Billboard Charts ~ Issue Date: 2015-03-07

Billboard Top Broadway Cast Album Catalog:

#1.   Wicked, Original Broadway Cast Recording

#2.   The Book of Mormon, Original Broadway Cast Recording

#3.   The Phantom of the Opera, Original London Cast Recording

#4.   The Lion King, Original Broadway Cast Recording

#5.  Beautiful: The Carole King Musical, Original Broadway Cast Recording

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Video of the Week: Christian Borle and Greg Hildreth Sing “Sisters”

We can’t stop laughing at this video of SOMETHING ROTTEN star (and Tony winner!) Christian Borle performing Irving Berlin’s WHITE CHRISTMAS classic “Sisters” with his former PETER AND THE STARCATCHER costar Greg Hildreth at Hildreth’s recent solo show at 54 Below. Enjoy!

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MTC announces Broadway casting for Steppenwolf’s Production of AIRLINE HIGHWAY

AH logo

Lynne Meadow (Artistic Director) and Barry Grove (Executive Producer) are pleased to announce initial Broadway casting for Manhattan Theatre Club’s presentation of Steppenwolf Theatre Company’s production of Airline Highway, the new play by Pulitzer Prize finalist Lisa D’Amour (Detroit), directed by two-time Tony Award winner Joe Mantello (Casa Valentina, Take Me Out).

The Broadway cast of Airline Highway will feature Carolyn Braver (Steppenwolf’s Leveling Up, “Chicago Fire”), Tony Award nominee and Steppenwolf ensemble member K. Todd Freeman (Steppenwolf’s The Song of Jacob Zulu, Fetch Clay/Make Man), Scott Jaeck (Steppenwolf’s August: Osage County, The Irish Curse), Ken Marks (Father Comes Home from the Wars), Caroline Neff (Older Children, Steppenwolf’s The Way West), Tim Edward Rhoze (Steppenwolf’s The Crucible and Wendell Green), Judith Roberts (Present Laughter, “Orange Is The New Black”), Joe Tippett (Ashville, Ghost Brothers of Darkland County), and Tony Award winner Julie White (The Little Dog Laughed, From Up Here).

Additional casting for the 16-person ensemble will be announced in the coming weeks.

The limited engagement of Airline Highway will begin previews Wednesday, April 1, 2015 and open Thursday, April 23, 2015 at MTC’s Samuel J. Friedman Theatre (261 West 47th Street).

In the parking lot of The Hummingbird, a once-glamorous motel on New Orleans’ infamous Airline Highway, a group of friends gather. A rag-tag collection of strippers, hustlers and philosophers have come together to celebrate the life of Miss Ruby, an iconic burlesque performer who has requested a funeral before she dies. The party rages through the night as old friends resurface to pay their respects. Airline Highway is a boisterous and moving ode to the outcasts that make life a little more interesting. MTC is proud to present this Steppenwolf production by the writer of the Pulitzer Prize-nominated Detroit, and helmed by the Tony®-winning director of Take Me Out and Casa Valentina.

The creative team for Airline Highway includes Scott Pask (scenic design), David Zinn (costume design), Japhy Weideman (lighting design), and Fitz Patton (original music and sound design).

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The Afternoon Report, Wednesday, February 25, 2015

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Wednesday, February 25, 2015 


Today’s Tweets from BBB
Follow us on Twitter –
RT @AtlanticTheater: #POSTERITYATC begins tonight! Remarkable performances not to be missed including @thejohnnoble as Henrik Ibsen • • • RT @BroadwayBox: Learn French with these 23 stunning photos of @VanessaHudgens & @NapOnACott in @GIGIOnBroadway • • • Meet the Dancing Stars of AN AMERICAN IN PARIS on Broadway via @VanityFair @AmericanInParis • • • Happy opening to @vineyardtheatre’s #BROOKLYNITE! @MichaelMayerDIR #breakaleg @MattfDoyle and company! • • • RT @BroadwayBox: @ROTTENBroadway stars look back on their first time & judge how rotten it went • • • 


Are You Making These Embarrassing Social Media Blunders?

Forbes – by JOHN RAMPTON

Social media has tremendous potential to make your brand look really, really good. Not only can it drive referrals and leads, but it can increase your brand recognition and loyalty. It can open up lines of communication with your customers, and endear you to your target market.

That’s why it’s such a shame when brands misuse social media. As the public face of your company online, using social media inappropriately can quickly lead to customer alienation and complete PR meltdowns. Following are some of the most disastrous, embarrassing, yet completely avoidable social media blunders we’ve seen over the past few years.

See the list, click the link below


Limited High-Speed Internet Choices Underlie Net Neutrality Rules
New York Times/Technology – by STEVE LOHR

The case for strong government rules to protect an open Internet rests in large part on a perceived market failure — the lack of competition for high-speed Internet service into American homes.

The Federal Communications Commission is expected to adopt on Thursday utility-style rules to ensure so-called net neutrality, prohibiting practices like offering pay-to-play fast lanes on the Internet. A legislative response by Republicans on Capitol Hill has stalled out.

The F.C.C.’s approach makes sense, proponents say, because for genuine high-speed Internet service most American households now have only one choice, and most often it is a cable company.

“For the moment, cable has won the high-speed Internet market,” said Susan Crawford, co-director of the Berkman Center for Internet and Society at Harvard Law School, and a former adviser to the Obama administration.

The new rules will not ensure competition from new entrants, ranging from next-generation wireless technology to ultrahigh-speed networks built by municipalities. Instead, strong regulation is intended to prevent the dominant broadband suppliers from abusing their market power.

Read the article, click the link below


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The Afternoon Report, Tuesday, February 24, 2015

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Tuesday, February 24, 2015 

Today’s Tweets from BBB
Follow us on Twitter –
#WOEH opens tonight @MTC_NYC. Here’s the montage for this world premiere with Chicago’s Goodman Theatre • • • RT @NYTimesTheater: Photo: Jennifer Lim, left, and Jo Mei in “THE WORLD OF EXTREME HAPPINESS,” opening tonight at City Center Stage I  • • •  Fresh Behind The Scenes Video Promo For AN AMERICAN IN PARIS @AmericanInParis • • • Watch AN AMERICAN IN PARIS Preview on @livestream @AmericanInParis • • • RT @EW: Brian d’Arcy James & Christian Borle talk #Smash in exclusive promo for @ROTTENbroadway • • •

A Lack of Social Tech Skills is Killing Your Company’s Potential – by DAVE HAWLEY

The business world has a crippling lack of technology skills, and the cost to the U.S. economy is staggering. According to a Harris Poll commissioned by learning company Grovo last year, only one in 10 U.S. workers consider themselves proficient with the digital tools they use every day at work. And when you consider that “challenges related to working with documents” cost businesses 21.3% in total productivity, according to IDC, the lack of digital skills may drain over $1.3 trillion per year from the U.S. economy.

This penalty could be significantly higher in companies where employees are uncomfortable with social technology. Companies see social networks as the future “office” — a setting where teams can communicate, share documents, collaborate and work more productively, no matter where they are. The big tech companies recognize this demand and are racing to capture the enterprise market. Facebook, for example, is preparing to launch an enterprise social network called Facebook at Work, and LinkedIn, too, is piloting an internal social network for businesses.

At the same time, businesses view social networks as the future of marketing, selling and recruiting — the place where workers across all departments connect with leads, share content and generate awareness of their companies. So employees have to be equally comfortable on both internal and public-facing social media, yet it seems clear that the U.S. workforce doesn’t have the skills to use social technology effectively — yet. The question is, how should businesses respond to this dilemma?

To read this article, click the link below


Broadway Ad Breakdowns:

Sunday, February 22, 2015
(b/w unless otherwise indicated) Continue reading

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The Afternoon Report, Monday, February 23, 2015

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Monday, February 23, 2015

Today’s Tweets from BBB
Follow us on Twitter –
RT @AtlanticTheater: Go #ATCUncovered w/Atlantic’s #PosterityATC w/Doug Wright, Hamish Linklater, and @thejohnnoble. Perf start in 1wk! • • • RT @Bubbles2828: Ten things to know about SOMETHING ROTTEN!‘s co-author John O’Farrell on @Culturalist  @rottenbroadway • • • THE WORLD OF EXTREME HAPPINESS #WOEH at @MTC_NYC opens tomorrow. Break legs, @tellyleung @jotomato @fjue et al! • • • RT @ROTTENBroadway: Who left their tighty whiteys in the dressing room? Congratulations to #Birdman! Filmed at our future home, the St. James. #Oscars2015 • • • Box office at the Neil Simon Theatre opens 2/23 at 10 AM for @GIGIOnBroadway • • • 

Twitter Endorses Net Neutrality Proposal Ahead of Vote
Wall Street Journal – by YOREE KOH

Twitter endorsed the government’s net neutrality proposal on Monday, just days ahead of Thursday’s vote by federal regulators on how to treat Internet providers.

The proposed rules, announced by Federal Communications chairman Tom Wheeler earlier this month, would regulate mobile and fixed broadband providers as though they were utilities. This would give the FCC greater authority to ensure providers treat all Internet traffic equally.

“We need clear, enforceable, legally sustainable rules to ensure that the Internet remains open and continues to give everyone the power to create and share ideas and information instantly, without barriers. This is the heart of Twitter,” wrote Will Carty, a Twitter public policy manager, in a company blog post Monday.

Read the article, click the link below


Complete Guide to Social Media Keyboard Shortcuts [INFOGRAPHIC]
SocialTimes– by SHEA BENNETT

Did you know that if you hit the N key on you’ll automatically bring up a window letting you compose a new tweet?

The J (down) and K (up) keys let you move between tweets in your timeline, while the spacebar triggers a page down.

And you can press G followed by S to access your Twitter settings – pretty cool, huh?

Check out more shortcuts on other platforms, click the link below

Link to Broadway Grosses for the week ending February 22, 2015:  Continue reading

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THE WORLD OF EXTREME HAPPINESS Opens Tomorrow Night at MTC’s New York City Center – Stage I


Manhattan Theatre Club’s world premiere of The World of Extreme Happiness, the new play by Frances Ya-Chu Cowhig, directed by Eric Ting, opens tomorrow night, Tuesday, February 24 at MTC’s New York City Center – Stage I (131 West 55th Street) in a co-production with Chicago’s Goodman Theatre.

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Box Office for GIGI opens Monday February 23 at 10:00 AM at the Neil Simon Theatre


The box office for the new Broadway production of Gigi at the Neil Simon Theatre (250 West 52nd Street) will open Monday, February 23 at 10:00 AM. Gigi, Alan Jay Lerner and Frederick Loewe’s beloved Oscar and Tony Award-winning musical comedy, will begin previews on Thursday, March 19, with opening night on Wednesday, April 8.

Gigi stars Vanessa Hudgens, who makes her Broadway debut in the title role, Tony Award-winner Victoria Clark (The Light in the Piazza, Sister Act, Rodgers + Hammerstein’s Cinderella) as Mamita, Corey Cott (Newsies) as Gaston Lachaille, three-time Tony Award-nominee Dee Hoty (The Will Rogers Follies, The Best Little Whorehouse Goes Public, Footloose) as Aunt Alicia, two-time Tony Award-nominee Howard McGillin (The Mystery of Edwin Drood, Anything Goes) as Honoré Lachaille and Steffanie Leigh (Mary Poppins) as Liane d’Exelmans.

Gigi, with book and lyrics by Alan Jay Lerner and music by Frederick Loewe, features a new book adaptation by Heidi Thomas (BBC/PBS’s “Call the Midwife”) and is choreographed by Emmy Award-winner Joshua Bergasse (On the Town, “Smash”) and directed by Eric Schaeffer (Follies, Million Dollar Quartet).

Gigi is pleased to partner with iconic French chocolatier La Maison Du Chocolat in honor of the box office opening. Online users and ticket buyers will be encouraged to post a photo of their tickets on Instagram, Twitter or Facebook (users should remember to make their post public) for a chance to win a special chocolate gift box from La Maison du Chocolat and a Gigi tote bag. A total of five winners will be chosen at various times from February 23 to the start of previews on March 19.

Users must post a photo of their tickets and tag both Gigi and La Maison du Chocolat in their post to qualify.

Required tags:

Gigi on Broadway:
Twitter: @gigionbroadway
Instagram: @gigionbroadway

La Maison du Chocolat:
Twitter: @maisonchocolat
Instagram: @maisonchocolat

Gigi began life as a 1944 novella by Colette, and soon became the author’s most famous and enduring creation. The material was first adapted for the Broadway stage in 1951 as a straight play by author Anita Loos (Gentlemen Prefer Blondes) and starring an unknown Audrey Hepburn in the title role. In 1956, fresh from the blockbuster Broadway success of My Fair Lady, the writing team of Alan Jay Lerner (lyrics, screenplay) and Frederick Loewe (music) turned next to Gigi, as their first musical written for the screen. The MGM film, produced by the legendary Arthur Freed and directed by Vincente Minnelli, opened to rapturous reviews and went on to become the most successful of all of MGM’s Freed Unit musicals. The movie was nominated for nine Academy Awards in 1958, including Best Picture, and won in every category, a record at the time, besting the totals won by such films as Gone with the Wind (1939), From Here to Eternity (1953) and On the Waterfront (1954). Gigi also played a reserved-seat engagement for more than seven months at Broadway’s Royale Theatre (now the Jacobs).

Gigi includes such numbers as “Thank Heaven for Little Girls,” “I Remember It Well” “The Night They Invented Champagne” and the Oscar-winning title song, “Gigi”.  Gigi also won the Tony Award for Best Score in 1974, and the new production includes four of the songs that the team of Lerner & Loewe wrote for the stage version, including “Paris is Paris Again,” “I Never Want to Go Home Again,” “The Contract,” and “In this Wide, Wide World”.

The production also features Cameron Adams, Kathryn Boswell, Max Clayton, Madeleine Doherty, Ashley Blair Fitzgerald, Hannah Florence, Alison Jantzie, Brian Ogilvie, James Patterson, Justin Prescott, Jeffrey C. Sousa, Manny Stark, Tanairi Sade Vazquez, Richard White, Amos Wolff and Ashley Yeater.

Scenic design is by Tony Award-winner Derek McLane, costume design is by five-time Tony Award- winner Catherine Zuber, lighting design is by four-time Tony Award-winner Natasha Katz and sound design is by Tony Award-nominee Kai Harada. Hair design is by David Brian Brown. Make-up design is by Jon Carter. Musical supervisor is James Moore. Musical director is Greg Jarrett. Orchestrations are by August Eriksmoen. Vocal and incidental music arrangement is by Matt Aument. Dance music arrangements are by Sam Davis. Music coordinator is John Miller. Casting is by Tara Rubin Casting, CSA. Production management is by Juniper Street Productions.   Production stage manager is Bonnie Panson. General management is by Foresight Theatrical.

Gigi will be produced on Broadway by Jenna Segal, Segal NYC Productions, Ilya Mikhailovic, Eion and Mia Hu, Martin Markinson, Darren P. Deverna/Jeremiah J. Harris, Merrie L. Davis, Lawrence S. Toppall/Riki Kane-Larimer/Pat Flicker Addiss.


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The Afternoon Report, Friday, February 20, 2015

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Friday, February 20, 2015

Today’s Tweets from BBB
Follow us on Twitter –
RT @usweekly: Exclusive: See the first photos of Vanessa Hudgens making her Broadway debut in GIGI! • • • RT @royalcourt: Ruth Wilson, currently in #CONSTELLATIONS @MTC_NYC, demonstrates her unique acting skills on @FallonTonight • • • Ayad Akhtar playwright of DISGRACED will be a guest on “Morning Joe” this Mon 2/23. Tune in between 7:30-8AM! • • • RT @broadwayworld: BWW TV: Welcome to the 1590’s- Watch a Performance Sneak Peek from the Cast of @ROTTENBroadway • • • Don’t miss @reneesmusings talking @LIVINGLOVEBway for @TimesTalks on March 9. Use promo code NYTRS for $10 off • • •


Word-of-Mouth Marketing Should Be Like a Jockey – Short, Agile and Human
AdWeek – by TED WRIGHT

Every vital brand has a story to tell, and the most effective way to spread your story—even in today’s digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human.

Short. In our experience, the average word-of-mouth marketing conversation lasts 32 seconds. You don’t need to talk to people for long. You just need to find a way to start the conversation. Or, more accurately, let them start it.

Agile. Your story has to be able to work in many different situations so you can talk to people in a variety of environments. When you venture out to start conversations with people, the environment will be unpredictable. Most brands have a variety of target consumers, and each one will have different questions about the product. They don’t care that you have one message your company is trying to convey. You must be able to make your story relevant to anyone’s life.

Human. Your story has to be authentic, which is about more than just telling the truth; it has to match what consumers think they already know about your brand. And when you tell your authentic story, you need to sound like a person—not a lawyer or a publicist or even (gasp!) a marketer. Influencers can smell PR talk, and they’re not interested in it.

Read this article in its entirety, click the link below

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