The Afternoon Report, Monday, August 3, 2015

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Monday, August 3, 2015

 

Tweets from BBB
Follow us on Twitter – @BBBway

 

RT @bfp_news: Atlantic Theater leader started in Vermont • • • From Presque Isle to Broadway: John Cariani stars in hit new musical @ROTTENBroadway • • • RT @theatermania: @ClarkeThorell & Chris Perfetti (@boredchair) set for @AtlanticTheater’s CLOUD NINE • • • RT @SandyKenyon7: Here’s a look at @ROTTENBroadway producer Wendy Federman @briandarcyjames • • • RT @broadwaycom: Renaissance Woman, episode 2! @HBlix, Christian Borle & more! • • •

 

 

Cool Influencers With Big Followings Get Picky About Their Endorsements
New York Times/Media – by SYDNEY EMBER

Ricky Dillon, 23, who is known for creating quirky online videos, has millions of followers on Instagram and Twitter. His YouTube channel has more than 2.5 million subscribers.

When he posted a picture on Instagram of two Coca-Cola cans — one with the name Ricky on it, the other with Dillon — many of his followers were ecstatic.

“Awesome!!!!!!” one user wrote. Another urged him to sell the cans on eBay.

But a handful of viewers were less enthusiastic.

“Was this a paid sponsor?” asked a user going by the name MikeVlogsYT. “Haha.”

Indeed, it was: Mr. Dillon had promoted Coke as part of an ad campaign for MTV’s Fandom Awards.

As advertisers struggle to connect with young audiences, many have turned to so-called influencers like Mr. Dillon: video and social media stars whose value essentially lies in the large numbers of their followers. Such influencers offer brands the ability to amplify their messages at a relatively low cost.

But the strategy is becoming a bit of a gamble. The more brands that use influencers for marketing campaigns on social platforms like YouTube, Twitter and Instagram, the less impact each influencer has. At the same time, many influencers, who once jumped at the opportunity to endorse brands, are being much more selective for fear of appearing to sell out.

“It was too easy money for a lot of people,” said Tony Weisman, the chief executive of the digital agency DigitasLBi North America. “We feel that chasing the influencer has in fact generated people that aren’t too influential.”

Read this article, click the link below
http://www.nytimes.com/2015/08/03/business/media/cool-influencers-with-big-followings-get-picky-about-their-endorsements.html

 

Facebook’s new live events feature hopes to take on Snapchat
The Verge – by DANTE D’ORAZIO

Facebook wants to be part of the conversation around live events. Just in time for Lollapalooza, the social network has rolled out a new live event feed that serves as a single destination for viewing curated public posts, photos, and videos published from the music festival.

The new feature represents Facebook’s entry into a growing market catering to behind-the-scenes, real-time looks at live events around the world. Twitter has long thrived on such live events, and the company is focusing even more heavily on events with a major new feature codenamed “Project Lightning.” Snapchat’s Our Story feature similarly capitalizes on the buzz around events happening in real time. All three seek to connect their users with first-person accounts as they happen, instead of relying on traditional media reports.

Read this article, click the link below
http://www.theverge.com/2015/8/1/9084943/facebook-launches-live-events-place-tips-feed-test

 

Link to Broadway Grosses for the week ending August 2, 2015 Continue reading

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The Afternoon Report, Thursday, July 30, 2015

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Thursday, July 30, 2015

Today’s Tweets from BBB
Follow us on Twitter –  http://twitter.com/BBBway
RT @SethRudetsky: Today at 5! @Briandarcyjames from @ROTTENBroadway at Chatterbox! Don’tTellMama! • • • What’s on My Dressing Table: Max von Essen of ‘An American in Paris’ via @NewYorkcom @AMERICAN IN PARIS • • •

 

 

Man vs machine: the battle for social media
campaign – by PAUL FRAMPTON

The current craze around artificial intelligence, whipped up by Google’s chatbot and Hollywood’s famous takes on the subject, seems to confirm our increasing fascination with robots.

I’m enjoying Channel 4’s Humans as much as the next person, but I am concerned about the possible effect all this robot-raving could have on the media business: we seem to have forgotten that the most important determinant for success in connecting with consumers today is to be human, not robotic.

This worrying tendency away from the human towards the artificial is most acute in the social content space – ironically, potentially the most human and personal channel within a brand’s armoury. It should be the single most exciting space for brands to initiate and nurture relationships.

But we are all failing. Instead of using our instincts and passion to conjure up compelling conversation-starters that capture hearts and minds, we are all chasing the same trending topics on Twitter like herds of sheep.

Read this article, click the link below
http://www.campaignlive.co.uk/article/man-vs-machine-battle-social-media/1357841
 

The Billboard Charts ~ Issue Date: August 8, 2015

Billboard Top Broadway Cast Album Catalog: Continue reading

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The Afternoon Report, Wednesday, July 28, 2015

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Brought to you by BONEAU/BRYAN-BROWN
Wednesday, July 28, 2015

 

Today’s Tweets from BBB
Follow us on Twitter – @BBBway

 

Find out about @JERSEYBOYSInfo star Quinn VanAntwerp’s recurring dream • • • THE BOOK OF MORMON‘ gets rousing reception in Utah (from @AP) @BookofMormon • • •

 

 

Twitter Needs to Become Simpler to Use – But How?
AdWeek/SocialTimes –  by JUSTIN LAFFERTY

Twitter has a major question to answer, one it posed several times in Tuesday’s Q2 earnings conference call — why should someone use Twitter?

Though the company is showing some healthy revenue growth (and is doing a great job on mobile), the user base is growing at a snail’s pace. From Q1 to Q2, Twitter added just 2 million monthly active users (MAU), not counting its unofficial SMS Fast Follower users. For reference, Facebook (whose Q2 call is today) grew by 53 million MAU from Q4 to Q1.

So what can the company do to endear itself to users who find the service too confusing, too clunky and too overwhelming?

Find out more, click the link below
http://www.adweek.com/socialtimes/twitter-needs-to-become-simpler-to-use-but-how/624201

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The Afternoon Report, Tuesday, July 28, 2015

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Tuesday, July 28, 2015

 

Focus on Mobile Drives Social Media Satisfaction Higher, Survey Finds
NBC NEWS – by HERB WEISBAUM

It’s an interesting contradiction. Social media sites are wildly popular – even though using them often isn’t satisfying. The big names in social media have been working to improve the experience and it appears to be working.

The latest American Customer Satisfaction Index (ACSI) released Tuesday shows that social media has made gains in keeping customers happy. Last year, social media was one of the lowest-rated industries, with a score of 71 out of 100. Today it rates 74, an increase of 4 percent, according to the report. The results are based on surveys collected from 5,400 people in the second quarter of 2015, which rated the social media sites in eight categories: ease of using the site on different devices, freshness of content, privacy, ease of navigation, variety of services and information and speed and reliability of video clips.

David VanAmburg, ACSI’s managing director, said social media sites are “hitting their stride” by delivering “fresher content” and up-to-the-minute news updates. They’ve also done a good job of adapting to the mobile environment.

Find out more, click the link below
http://www.nbcnews.com/business/consumer/focus-mobile-drives-social-media-satisfaction-higher-survey-finds-n399306

 

 

Report: Social Media Apps are the First Used Each Day
AdWeek/SocialTimes – by BRANDY SHAUL

Opera Mediaworks, a mobile ad platform for brands, has released its Q2 2015 State of Mobile Advertising Report, detailing the kinds of apps users engage with each day, and measuring overall traffic and revenue across mobile platforms.

Opera Mediaworks found social media apps to be the most common ‘first app of the day’ for users in the U.S, while entertainment apps are most commonly the last apps used each day. Breaking this down further, the data revealed most users have a variety of ‘first’ and ‘last’ apps each day in a typical month, with four major app categories fighting for these spots: news and information, entertainment, games and social media.

News and information apps were shown to have the most user loyalty, with ‘the most consistent first and last app of the day usage across the entire month.’ Interestingly, while sports isn’t one of the top four app categories, sports apps were the only apps found to have a larger morning audience than evening audience.

Read the article, click the link below
http://www.adweek.com/socialtimes/report-social-media-apps-are-the-first-used-each-day/624090

 

 

Broadway Ad Breakdowns: Continue reading

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The Afternoon Report, Monday, July 27, 2015

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Brought to you by Boneau/Bryan-Brown
Monday, July 27, 2015

 

Gawker’s Future: A Conversation With Nick Denton
New York Times/Media – by RAVI SOMAIYA

On July 16, the news and gossip website Gawker, a digital-media pioneer partly responsible for the tone and sensibility of web journalism, published an article that accused a married male media executive of seeking, via text message, to pay for sex with a gay escort. It was swiftly condemned as an unseemly invasion of privacy, and Gawker’s founder and chief executive, Nick Denton, decided to remove the article from the site. Two of his editors resigned, accusing Mr. Denton of violating editorial independence.

He has since vowed, in a series of publicly released memos, to change the site, to make it “nicer” and less tabloid in its sensibilities, and perhaps even change its name, as a reflection of a changed media environment and to safeguard the rest of his portfolio — including the sports site Deadspin and the gadget site Gizmodo.

“This is an opportunity to be seized, our best shot as an independent media company supporting the freest journalists on the web,” he wrote in a memo to staff members on Sunday. “We will face up to celebrities and other public figures who use the courts and other pressure to suppress the truth; reinforce the existing church-state divide; establish a clearer standard of newsworthiness; inject some more humanity into Gawker.com; bring in more experienced executives, managers and editors; and refine our workplace culture; and continue. This is the next stage of our evolution.”

Read this article, click the link below (nicely….)
http://www.nytimes.com/2015/07/27/business/media/gawkers-future-a-conversation-with-nick-denton.html

 

Facebook Is YouTube’s Biggest Threat
AdWeek/SocialTimes – by JASON BECKERMAN

In the marketing world, video is the undisputed killer medium. The industry’s conventional wisdom is that YouTube has an insurmountable lead in the video advertising market. That conventional wisdom is dead wrong.

Despite the attention that YouTube gets for providing content creators — some of whom make serious money — with a platform to gain attention and drive ad dollars, as a business, YouTube does just $4 billion in revenue annually. While it is making video gaming color commentators famous, YouTube barely breaks even, despite its intense focus on brand advertisers.

If brands want to drive success using video, they should look beyond YouTube, because Facebook and its growing network of channels are poised to disrupt the world of video advertising. In the process, Facebook is going to eat YouTube’s lunch.

Read this article, click the link below
http://www.adweek.com/socialtimes/jason-beckerman-facebook-vs-youtube/623964

 

Link to Broadway Grosses for the week ending July 26, 2015 Continue reading

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The Afternoon Report, Thursday, July 23, 2015

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Thursday, July 23, 2015

Today’s Tweets from BBB
Follow us on Twitter –  http://twitter.com/BBBway
Help us wish a ROTTEN Birthday to our Nigel, John Cariani! #SomethingRotten • • • #CYMBELINEPublic begins tonight at the Delacorte! #breakaleg @RaulEEsparza @LiIIRabe @pagepatrick & Co! @PublicTheaterNY • • • RT @broadwaycom: PICS! The cast of @ROTTENBroadway eats something sweet to celebrate 100 performances on B’way • • •

 

 

What Brands Can Learn from Customer Conversations on Social Media
AdWeek/SocialTimes – by PETER FRIEDMAN

Consumer conversations surprise brands in a lot of ways. Customers often care more about some things than a brand realizes and less about what the brand thinks is important. This can affect social media, marketing and even product decisions.

In recent years, General Mills learned through customer conversations that families were playing with the Pillsbury dough, making shapes and designs for fun; not just cooking with it. Based on this insight, General Mills revitalized a tired brand by focusing on the family activity value the product enables.

Learning more about your customers from social and impacting your business is not new. Several years ago, Sun Microsystems discovered software developers were not talking about the category of tools they, IBM, and Microsoft were developing. Rather they were talking about a set of tools nobody was advancing. With this insight, Sun changed its strategy, re-allocated its budgets to the tools developers were interested in, and leaped ahead of their competition.

Customer conversations can also reveal that the message the brand intends to transmit via its marketing is not the message being heard. Either the marketing needs to be improved, the target audience changed, or a fundamental product change is needed. Conversations can also reveal customer support issues. In some cases, customers will solve each other’s problems through those conversations.

Read this article, click the link below
http://www.adweek.com/socialtimes/what-brands-can-learn-from-customer-conversations-on-social-media/623872

 

 

The Billboard Charts ~ Issue Date: August 1, 2015

Billboard Top Broadway Cast Album Catalog: Continue reading

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The Afternoon Report, Wednesday, July 22, 2015

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Brought to you by BONEAU/BRYAN-BROWN
Wednesday, July 22, 2015

 

Today’s Tweets from BBB
Follow us on Twitter – @BBBway

 

Happy 100th performance, @ROTTENBroadway! • • • RT @BroadwayBox: @KateReinders talks McConaughey love, the Glinda effect & her unlikely @ROTTENBroadway twin • • • Happy birthday @AIMenken! • • • RT @broadwaycom: EXCLUSIVE VIDEO! Christian Borle takes the strut to the streets in “Hard to Be the Bard”  • • •

 

 

How to Create Compelling Live Broadcasts with Meerkat or Periscope
AdWeek/SocialTimes –  by JACOB WARWICK

While it’s currently unclear whether Meerkat or Periscope will prove to be the live streaming application of choice in the long-term, for the time being, it’s open season for marketers and brands to establish their mark early on within these up and coming social applications.

Companies are often hesitant to experiment with new social channels until the need to do so becomes more obvious; however, by waiting to participate in these communities, you may be missing several early opportunities to engage with your customers.

Learn how to create visually compelling broadcasts to interact with your audience in new and interesting ways on both Meerkat and Periscope to begin appealing to these fresh social networks.

Find out more, click the link below
http://www.adweek.com/socialtimes/jacob-warwick-meerkat-periscope/623721

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The Afternoon Report, Tuesday, July 21, 2015

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Brought to you by BONEAU/BRYAN-BROWN
Tuesday, July 21, 2015

 

Today’s Tweets from BBB
Follow us on Twitter – @BBBway

 
RT @StageBuddy: @ROTTENBroadway creators, Wayne and Karey Kirkpatrick, talk about the Bard, theatre and Taylor Swift! @TheJunkBunk • • • The gold boots have been handed off to a new @HEDWIGOnBway as @TayeDiggs prepares to take on the role • • • Casting News: @MarleeMatlin will join the cast of @SPRINGBway this fall in her Broadway debut! • • •

Social media is a double-edged sword in sports world
ESPN – by ARASH MARKAZI

The greatest moment in Larry Nance Jr.’s basketball career turned into a humiliating and gut-wrenching one before he was even done hugging friends and family during last month’s NBA draft.

Moments after the Los Angeles Lakers selected Nance with the 27th overall pick, a tweet he posted three years ago as a 19-year-old freshman at Wyoming resurfaced and was retweeted and favorited thousands of times.

The tweet read: “Gee I sure hope Kobe can keep his hands to himself in Denver this time. #rapist.” It was originally posted on May 1, 2012, before the Lakers traveled to Colorado for Game 3 of their first-round playoff series against the Denver Nuggets. It was a passing thought by a teenager that reared its head when Nance became Bryant’s teammate.

Nance deleted the tweet, but the damage was done — screen-grabbed and downloaded for everyone to see.

“I heard my named called with the 27th pick. It was about two minutes until I found out about that,” Nance said. “About 24 hours went past. I felt like I was going to throw up — sick to my stomach. I was just embarrassed in myself. I felt so bad about what I had said. I just wanted to apologize right away.”

Bryant accepted Nance’s apology the next day. Lakers general manager Mitch Kupchak learned about the tweet as he prepared to address reporters after the draft.

“It’s something that happened years ago, and in today’s world, things don’t go away, which really doesn’t make it any less offensive because it was said three, four years ago,” Kupchak said.

Read more about this cautionary tale, click the link below
http://espn.go.com/espn/story/_/id/13294924/larry-nance-jr-jj-watt-bret-bielema-illustrate-importance-social-media-how-athletes-portray

 

 

Here’s Why Your Twitter Background is Gone
AdWeek/SocialTimes – by JUSTIN LAFFERTY

Recently, many Twitter users logged into their accounts to discover that their background images have been changed to a default light setting.

In a statement to SocialTimes, a Twitter spokesperson explained the reason behind this switch. It’s not a bug, it’s a feature:

“We’re removing background images from the home and notifications timelines on web for all users. Now, background images are only available where logged-in users will see them publicly (Tweet pages, list pages and collections pages). You can find help center content about customizing your design and where it’s visible on Twitter here.”

The option to change your background is still in the settings menu, but the background defaults back to the light color when the site is refreshed.

The reaction hasn’t been positive –

Find out more, click the link below
http://www.adweek.com/socialtimes/heres-why-your-twitter-background-is-gone/623757

 

 

Broadway Ad Breakdowns (last two weeks): Continue reading

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Marlee Matlin Joins The Cast of Deaf West Theatre’s SPRING AWAKENING on Broadway

Marlee Matlin headshot

Ken Davenport, Cody Lassen, Hunter Arnold and Deaf West Theatre (Artistic Director David J. Kurs) are pleased to announce that Academy and Golden Globe Award winner and Emmy Award nominee Marlee Matlin (Children of a Lesser God, “The West Wing,” “Switched at Birth”) will make her Broadway debut in the upcoming production of Steven Sater and Duncan Sheik’s Spring Awakening, directed by Michael Arden.

Matlin said, “It’s been 30 years since I had the opportunity to be part of the groundbreaking Children of a Lesser God and I couldn’t be more proud and honored to have been asked to join Deaf West Theatre’s innovative revival of Spring Awakening on Broadway.”

Matlin is nearly thirty years into a successful acting career that includes work on both film and television. She has written four books, competed on the sixth season of “Dancing with the Stars,” and has received a star on the Hollywood Walk of Fame. An active advocate for the Deaf community, she is to date the only deaf performer to win an Academy Award, for her debut film performance in Children of a Lesser God (1986), the first film since the 1926 silent film You’d Be Surprised to feature a deaf actor in a major role.

Additional casting will be announced shortly.

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The Afternoon Report, Monday, July 20, 2015

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Monday, July 20, 2015

Today’s Tweets from BBB
Follow us on Twitter –  http://twitter.com/BBBway
RT @playbill: Hells Kitchenite & @ROTTENBroadway’s Brad Oscar shares his fav theatre district food haunts • • • RT @broadwaycom: Photos! Jon Hamm & Jennifer Westfeldt join the Renaissance with the cast of @ROTTENBroadway • • • Watch @AMERICANINPARIS stars Robert Fairchild and Leanne Cope perform on “Live with Kelly and Michael” • • • RT @RottenTomatoes: Watch the cast of @ROTTENBroadway play a game of “Fresh or Rotten” @briandarcyjames • • • RT@PlaybillVideo: @briandarcyjames, Christian Borle and @ROTTENBroadway Stars Ham It Up for CD Release • • • Leanne Cope talks about her incredible experience starring in AN AMERICAN IN PARIS @AmericanInParis • • • RT @broadwaycom: @ROTTENBroadway gals @KateReinders & @HBlix on candy penis necklaces, Kickstarters and more! • • •

 

 

Reddit Changes Content Rules as Steve Huffman Takes Charge
New York Times/Technology – by MIKE ISAAC

The return of a founder to a company is a well-worn story line in Silicon Valley.

In Apple’s darkest hour, Steve Jobs came back, eventually turning the computer maker into the world’s most valuable corporation. In April, Mark Pincus stepped back into the chief executive role at Zynga. And Jack Dorsey, a co-founder of Twitter, has twice returned to help right the social media company’s ship.

Now Steve Huffman, who co-founded Reddit in 2005, may have one of the toughest returns of all. After being away for six years, Mr. Huffman reappeared last Friday as chief executive to pull off a turnaround of the online message board, which has grappled with a series of missteps and is embroiled in a battle to win back the confidence of its users.

On Thursday, Mr. Huffman made his first moves toward that end. The company, based in San Francisco, proposed a new content policy for the site that would effectively ban spam, illegal activity and harassment, as well as the posting of “private or confidential information” and sexual content involving minors.

Read this article, click the link below
http://www.nytimes.com/2015/07/17/technology/reddit-steve-huffman.html

 

 

Reporters, Editors Get Their News From Social Media (Report)
AdWeek/SocialTimes – by DAVID COHEN

More and more people are getting their news from social media, but where are the people who report the news getting their news from?

Ogilvy Public Relations surveyed more than 115 reporters, editors and producers, and its findings included:

For news consumption, 35 percent of respondents rely on social media to keep up with the headlines, followed by traditional newspapers (33 percent), newswires (12 percent), broadcast (11 percent) and blogs (5 percent).

44 percent believe today’s programs require traditional, social and paid media.

47 percent view earned media as most influential medium for driving purchasing decisions and business outcomes.

The most trusted source of news was traditional media (newspapers, wires, magazines), followed by influencer-driven news, with company-driven news finishing at the bottom.

65 percent agree or strongly agree that the more the media covers a brand, the more credible that brand appears.

Read this article, click the link below
http://www.adweek.com/socialtimes/oglivy-pr-reporters-editors-producers-news-report/623637

 

 

Link to Broadway Grosses for the week ending July 19, 2015 Continue reading

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