The Afternoon Report, Tuesday, October 6, 2015

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Tuesday, October 6, 2015

Today’s Tweets from BBB
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Max von Essen takes you backstage at the Palace. @maxizpad @AMERICANINPARIS via @nbcnewyork • • • RT @FeldmanAdam: NEW: My review of Caryl Churchill’s CLOUD NINE at @AtlanticTheater, a very fine revival of one of my favorite plays • • • RT @jbgerard: Sex, Rebellion & The Sexual Revolution Outed In ‘CLOUD NINE’ – Review via @deadline • • • @usatodaylife chats @GINGAMEbroadway with stars @IAmCicelyTyson and @jamesearljones • • • Get to know Pittsburgh native and @ROTTENBroadway’s own Christian Borle with @CBSPittsburgh! • • • RT @broadwaycom: @AtlanticTheater’s CLOUD NINE offers up power, politics, sex and Queen Victoria • • • RT @nytimesarts: Few writers have come closer to making sense of sex than Caryl Churchill in “CLOUD NINE • • • Happy birthday to @SPRINGBway’s visionary director @michaelarden! #broadwaybirthdays • • • Happy first preview to @ALLEGIANCEbway and happy opening to @RTC_NYC’s #OLDTIMESBway! #breakaleg • • •

Twitter’s snazzy new Project Lightning is going to save everything (they hope)

Jack Dorsey is back as CEO of Twitter and since he’s done this before, you shouldn’t expect him to be unprepared.

Dorsey came back to the executive suite with his homework already done. Twitter, cheering its new chief, has timed at least two of its biggest new product releases to coincide with Dorsey’s appointment this week. At least one got started under the previous CEO, Dick Costolo, but has been marinating in the new Twitter under Dorsey.

First up: Moments, a new effort to make Twitter a coherent media platform that users can go to for coverage of live events and trending topics. Twitter has billed Moments as a “bold change, and the biggest product change in the company’s history.

Moments is the consumer-facing version of what had been previously known to media insiders as Project Lightning, according to a source familiar with the service, confirming earlier reports.

Moments will feature curated lists of tweets including video, images and coverage of live events, an idea not all that different from Snapchat’s popular Stories, in which users keep adding snippets of video and pictures to describe their daily lives.

Read the article, click the link below.



Broadway Ad Breakdowns: Continue reading

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The Afternoon Report, Monday, October 5, 2015

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Monday, October 5, 2015


Today’s Tweets from BBB
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RT @toddyrockstar: Saw @ROTTENBroadway last week in NYC and haven’t stopped listening to it since. My inner Broadway obsessed fan has come out once again! • • • RT @DavidHighfield: Fox Chapel native #ChristianBorle takes us backstage @ROTTENBroadway 7:30pm tonight! #YourPittsburgh @CBSPittsburgh • • • RT @SpringBway: Go backstage to see @DarrenCriss​ and @SaraBareilles meet our cast after seeing #SPRINGAwakening! • • • RT @MichaelPaulson: How do you make a musical when much of the cast can’t hear? Behind the music of @SPRINGBway • • • Ready for the @POBmusical press event to begin! Follow @BBBway on Instagram for updates! • • • “She Used to Be Mine” by @SaraBareilles from @WAITRESSMusical was last week’s most added song on Hot AC Radio • • •


Snapchat, Conde Nast Team for Live Events Including Vanity Fair Oscar and GQ Grammy Parties

Snapchat just got added to one of the most exclusive lists in Hollywood, thanks to a new partnership with Condé Nast.

The publishing company, which counts iconic titles like Vogue and GQ, will leverage Snapchat’s “Live Story” feature to take users into their coveted annual events like the Vanity Fair Oscar Party and Glamour magazine’s Women of The Year celebration.

“This partnership gives viewers, for the first time, a unique insider’s perspective from exclusive Condé Nast events,” Fred Santarpia, executive vice president and chief digital officer of Condé Nast, said.

“This marriage of our must-see live event content and vast real-time distribution gives advertisers broadcast-level scale bigger than most television premieres and live sporting events.”
Read the article, click the link below.


5 little-known Facebook tips and tricks to make your News Feed less frustrating

The problem with social media is that it requires you to be social with other people, and other people can do things that dampen your enjoyment of, say, your Facebook feed. But there’s no need to let technology exacerbate interpersonal conflict, or vice-versa. Follow these tips to reduce your Facebook frustration and minimize the potential for messy social media drama.

Check out the list and clean up your feed, click the link below.

Link to Broadway Grosses for the week ending October 4, 2015 Continue reading

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The Afternoon Report, Friday, October 2, 2015

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Friday, October 2, 2015

Today’s Tweets from BBB

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For two replacements with D.C. cred, Andrew Long & Nancy Robinette, a hit Broadway play is the place @CURIOUSBroadway • • • @JimCaruso1 awesome! Thanks for sharing • • • Jessie Mueller to star in @WAITRESSMusical, opening 4/24 at the Brooks Atkinson. Previews 3/25 • • • RT @NovicSara: I wrote (fangirled) about @DeafWest’s opening of @SPRINGBway for @VICE #deaftalent • • •


New data suggest social media brings out the best in us, after all
Quartz – by AMY X. WANG

Social media isn’t just another way to communicate—it’s an emotional roller coaster. Signing onto Twitter or Facebook means being bombarded with news articles, gossip, advice, daily musings, and earth-shattering life events. And research has shown that, often, it makes us feel terrible.

But a new computational social science study says the positive emotions associated with social media generally outweigh the negative ones. The study, published yesterday (Sept. 30) in Peer J Computer Sciencejournal, examined the content and proliferation of more than 19 million English-language tweets from September 2014. It found that negative content spread faster than positive content—but positive content was shared more and ultimately reached a larger audience.

“Our results confirm the so-called positivity bias. That is, that humans on the long run tend to favor positive content, good news,” Emilio Ferrera, an Indiana University professor and one of the study’s two authors, tells Quartz.

Ferrera and his co-author Zeyao Yang used a sentiment analysis algorithm—which picks up on positive or negative tones by examining emoticons, slang, and certain linguistic clues—to assign every tweet a “sentiment score.” Then, they looked at how quickly and widely the positive and negative tweets were favorited and reposted.

Their findings: Social media users like to spread happiness and excitement much more than pessimism or dejection.

Find out more, click the link below

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WAITRESS, starring Jessie Mueller, opens April 24, 2016 at the Brooks Atkinson Theatre; previews begin March 25

(Waitress_IMG_8211) Photo by Jeremy Daniel

Waitress, a new musical, will open on Sunday, April 24, 2016 at the Brooks Atkinson Theatre (256 West 47th Street, between Broadway and Eighth Avenue). Previews will begin on Friday, March 25, 2016. Waitress recently played a sold out limited engagement at the American Repertory Theater (A.R.T.) at Harvard University in Cambridge, MA.

The Broadway production will star Jessie Mueller, winner of the 2014 Tony Award for Best Actress in a Musical for Beautiful: The Carole King Musical, with additional casting to be announced. Based on the 2007 motion picture written by Adrienne Shelly, the new musical has a book by Jessie Nelson, music and lyrics by five-time Grammy Award-nominated singer songwriter Sara Bareilles and direction by Tony Award-winner Diane Paulus.

Tickets for Waitress go on sale exclusively to Citi® cardmembers from Monday, October 5 at 10:00 AM EST through Tuesday, October 13 at 9:59 AM EST. Visit for details.

Audience Rewards® members can purchase tickets through an exclusive presale from Tuesday, October 13 at 10:00 AM EST through Monday, October 19 at 9:59 AM EST.  Audience Rewards® is the Official Rewards Program of Broadway & the Arts. It’s a standing ovation for ticket buyers across the nation.  Earn valuable ShowPoints every time you buy tickets to participating theatrical productions, live entertainment, exhibitions and more. Save money by redeeming ShowPoints for free tickets to the events you love or, even better, securing unique experiences and merchandise exclusively curated for Audience Rewards® members. It’s free and fast to join.  Visit to sign up and purchase.

General public on sale begins on Thursday, November 5 at 10:00 AM EST by calling at 877-250-2929 or online at

Jenna (Jessie Mueller) is a waitress and expert pie maker stuck in a small town and a loveless marriage.  Faced with an unexpected pregnancy, Jenna fears she may have to abandon the dream of opening her own pie shop forever… until a baking contest in a nearby county and the town’s handsome new doctor offer her a tempting recipe for happiness.  Supported by her quirky crew of fellow waitresses and loyal customers, Jenna summons the secret ingredient she’s been missing all along – courage.

Waitress will be produced on Broadway by Barry and Fran Weissler and Norton and Elayne Herrick.


Jessie Mueller (Jenna) won the 2014 Tony Award, Drama Desk Award and a 2015 Grammy Award for her performance as Carole King in Beautiful, The Carole King Musical. She made her Broadway debut opposite Harry Connick Jr. in On a Clear Day You Can See Forever, for which she received Tony Award and Drama Desk nominations. She was also seen on Broadway in The Mystery of Edwin Drood (Drama Desk nomination) and Nice Work If You Can Get It. In her native Chicago, Mueller has won acclaim for starring roles in She Loves Me (Joseph Jefferson Award), Guys and Dolls, Fiddler on the Roof, Curtains and Carousel (Joseph Jefferson Award), among other musicals.

Jessie Nelson (Book) wrote, directed, and produced Corrina, Corrina with Whoopi Goldberg and I Am Sam with Sean Penn, who received an Academy Award nomination for his performance. Recently she directed Let It Snow with Diane Keaton and John Goodman, which will be released this Christmas. Jessie co-wrote Step Mom and The Story of Us, and produced Danny Collins with Al Pacino and Annette Bening and Fred Claus with Vince Vaughn. Jessie co-wrote Alice By Heart with Steven Sater and Duncan Sheik, which was developed at The National Theatre. She began her career in the theater working with Mabou Mines and The New York Shakespeare Festival. Jessie co-wrote the children’s book Labracadabra. She has been the Artistic Director of the Sundance Institute’s Writers Lab.

Sara Bareilles (Music and Lyrics) first achieved mainstream critical praise in 2007 with her hit “Love Song,” which reached #1 in 22 countries around the world from her debut album Little Voice. Since then, the Eureka, CA native has sold millions of albums worldwide and received five Grammy nominations including Song of the Year and Best Female Pop Vocal Performance for “Love Song.” Bareilles’ highly anticipated sophomore release Kaleidoscope Heart debuted at #1 on the Billboard Top 200 chart in September 2010 and has gained praise everywhere including the New York TimesWall Street JournalPeople and Los Angeles Times. The album yielded the hit single “King of Anything,” which earned a Grammy nomination for Best Female Pop Vocal Performance and was certified platinum by the RIAA. In 2011, Bareilles joined the judges’ panel on the hit NBC show “The Sing-Off.” Soon after, she released her highly revered Once Upon Another Time EP, produced by singer/songwriter and fellow “Sing-Off” judge Ben Folds. Sara’s highly acclaimed third studio album, The Blessed Unrest, released in 2013 via Epic Records, debuted at #2 on the Billboard album chart and was nominated for two Grammy Awards including “Album of the Year” and “Best Pop Performance” for her hit single “Brave.” Bareilles’ upcoming book, Sounds Like Me: My Life (So Far) In Song, is slated to be released on October 6 by Simon & Schuster. On November 6, Sara is also releasing a solo studio album, What’s Inside: Songs from Waitress, on Epic Records. For more information, please visit

Diane Paulus (Director) is The Terrie and Bradley Bloom Artistic Director of the A.R.T. at Harvard University, and was selected for the 2014 TIME 100, TIME Magazine’s annual list of the 100 most influential people in the world. Paulus is the 2013 recipient of the Tony Award for Best Director of a Musical (Pippin). A.R.T.: Crossing, Finding Neverland (currently on Broadway at the Lunt-Fontanne Theatre), Witness UgandaPippinThe Gershwins’ Porgy and BessPrometheus Bound, Tod Machover’s Death and the Powers: The Robots’ OperaBest of Both WorldsJohnny BaseballThe Donkey Show. Her other recent work includes Cirque du Soleil’s Amaluna, currently on tour in Europe; The Public Theater’s Tony Award-winning revival of HAIR on Broadway and London’s West End. As an opera director, her credits include The Magic Flute, the complete Monteverdi cycle, and Don Giovanni, among others. Diane is Professor of the Practice of Theater in Harvard University’s English Department. She was selected as one of Variety’s “Trailblazing Women in Entertainment for 2014” and Boston Magazine’s “50 Thought Leaders of 2014.”

# # # #

Follow Waitress on Twitter: @WaitressMusical, Instagram: @WaitressMusical and on Facebook.

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The Afternoon Report, Thursday, October 1, 2015

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Thursday, October 1, 2015


Today’s Tweets from BBB
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@ROTTENBroadway celebrates World Egg Day Tuesday 10/6 at The St. James Theatre • • • Watch @TheRue from @CHICAGOMusical perform on @GMA & @KellyandMichael • • • RT @TheBwayLeauge: Wishing a happy birthday to @ROTTENBroadway star & 2x @TheTonyAwards winner, Christian Borle! • • • @Playbill chats with @jamesearljones and @IAmCicelyTyson, stars of @GINGAMEbroadway • • • RT @theatermania: PIX: @izneverdone, @ClarkeThorell & more in @AtlanticTheater’s #CLOUDNINE • • • Caryl Churchill’s landmark play opens at @AtlanticTheater October 5 • • •



Twitter Makes ‘Buy’ Button Widely Available
The New York Times/E-Commerce – by VINDU GOEL

After two years of testing, Twitter is finally making it easy for millions of merchants to sell products through a tweet.

The social network announced Wednesday that its “buy now” button will be available to any merchant in the United States that uses one of three major e-commerce platforms to run its online shopping operations. A store that is a customer of Demandware, Bigcommerce, or Shopify can use the software to tweet out a link to a product that will show up with a buy button.

A Twitter user can then purchase the product in as few as two taps — one tap on the buy button and a second to confirm the purchase. (The first time people buy something through Twitter, they will also have to go through a screen to provide payment and address information.)

“We have gone from testing this with hundreds of merchants to millions of merchants,” Nathan Hubbard, Twitter’s head of commerce, said in an interview. “It’s built into the software that they use every day to manage their business.”

Twitter’s expansion of its buy button, which builds on a partnership with the e-commerce platform Stripe announced earlier this month, comes as competing platforms are also beginning to offer e-commerce directly from their services.

Read the article, click the link below



YouTube Beats Facebook in Surfacing Brands’ Older Videos, Study Says
The Wall Street Journal/CMO Today – by NATHALIE TADENA

In the fierce competition for online video ad dollars, YouTube has the upper hand when it comes to extending the shelf life of a marketer’s video, according to a new report.

Research from video content advertising firm Visible Measures says brands enjoy a so-called “ripple” effect when they share a new video on YouTube that drives views of the brands’ older videos, an effect that does not happen when they share a new video on Facebook. As a result, videos on YouTube are watched by more people over an extended period of time, the study claims.

Visible Measures found that 45% of a brand’s total views on YouTube are of new content and the remaining 55% are on previously uploaded videos to the brand’s YouTube channel. In contrast, when brands upload a new video to Facebook, 95% of the brand’s total views are of the new content rather than existing content.

Find out more, click the link below


The Billboard Charts ~ Issue Date: October 10, 2015

Billboard Top Broadway Cast Album Chart: Continue reading

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The Afternoon Report, Wednesday, September 30, 2015

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Wednesday, September 30, 2015


Today’s Tweets from BBB
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Full casting just announced for #IMPTHATS by @nickjonesland, dir. by @MoritzvS at @MTC_NYC! This one’s gonna be good! • • • RT @Backstage: We’re doing an Instagram takeover tomorrow with @browniejdnyc of @ROTTENBroadway! Join us • • • RT @theatermania: Full casting announced for @AtlanticTheater for Kids’ VELVETEEN RABBIT • • • RT @KPCC: Deaf West Theatre’s ‘SPRING AWAKENING’ goes from #LA’s Skid Row to Broadway #dtla #skidrow • • • RT @TheDuncanSheik: Go see @SPRINGBway bc it’s really fucking off the charts good … and I’m not biased at all … Just basing it on other people’s opinion • • •


Twitter Plans to Go Beyond Its 140-Character Limit

Twitter is building a new product that will allow users to share tweets that are longer than the company’s 140-character limit, according to multiple people familiar with the company’s plans.

It’s unclear what the product will look like, but sources say it would enable Twitter users to publish long-form content to the service. Users can already tweet out blocks of text with products like OneShot, but those are simply images, not actual text published on Twitter. A Twitter spokesperson declined to comment.

The 140-character limit has been one of Twitter’s trademark features since day one. It has long been scrutinized by those outside the company, and many have argued over the years that Twitter should expand it. It has also been a topic of discussion internally at Twitter for years, according to multiple sources, and has resurfaced in recent months under interim CEO Jack Dorsey as the company has been exploring new ways to grow its user base.

In addition to the long-form product, execs have been openly discussing the idea of tweaking how Twitter measures its 140-character limit by removing things like links and user handles from the count, multiple sources say. In the past, Twitter has tinkered with the limit in other ways. Twitter Cards are still beholden to the 140-character limit but are intended to help people (and advertisers) share lots of information, and Twitter added a “retweet with comment” option in April to give people more room to comment on tweets they share. The company also lifted the 140-character rule on private messages back in June.

Find out more, click the link below.

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Lynne Meadow (Artistic Director) and Barry Grove (Executive Producer) are pleased to announce complete casting for Manhattan Theatre Club’s world premiere of Important Hats of the Twentieth Century, the new comedy by Emmy Award nominee Nick Jones, directed by Tony Award nominee Moritz von Stuelpnagel.

The cast for the limited engagement features Remy Auberjonois (Death of a Salesman), Jon Bass (The Book of Mormon), John Behlmann (Significant Other), Reed Campbell (The Comedy of Errors), Carson Elrod (The Explorers Club), Maria Elena Ramirez (Fish in the Dark), Matthew Saldivar (Honeymoon in Vegas), Triney Sandoval (A Free Man of Color), and Henry Vick (When The Rain Stops Falling).

Important Hats of the Twentieth Century begins previews Tuesday, November 10, 2015 and opens Monday, November 23, 2015 at The Studio at Stage II – Harold and Mimi Steinberg New Play Series at New York City Center – Stage II (131 West 55th Street).

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The Afternoon Report, Tuesday, September 29, 2015

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Tuesday, September 29, 2015


Report: Why Life Event Marketing Is More Effective Than Demographic Targeting
AdWeek/SocialTimes – by KIMBERLEE MORRISON

Demographics have been one of the defining tools marketers use to serve the right content to the right audiences. However, we’ve seen that broad demographic data can lead to inaccurate targeting and wasted resources. A report from Networked Insights demonstrates how targeting your marketing around life events may be a much more effective strategy.

Life events provide a lot of opportunity for marketers. Consumers going through life events are much more likely to have similar purchase needs than consumers that are merely in the same age, gender or income demographic. Additionally, if brands are able to get this marketing right they can begin to engage in lifecycle marketing for those consumers.

“Hi-def” marketing, as Networked Insights terms it, is the idea that targeted life event marketing is better than demographic data, because it brings the right content to the right people.

Find out more, click the link below.

Facebook and Google, Two Giants in Digital Ads, Seek More
The New York Times/Media – by SYDNEY EMBER

Madison Avenue is still the heart of the advertising business. But on the first day of Advertising Week, a top industry convention in Manhattan, it was clear how much influence resides in Silicon Valley.

Facebook and Google, two digital advertising powerhouses, took the stage to introduce services meant to lure an even bigger portion of digital marketing dollars.

Facebook introduced a tool that allows advertisers to buy video ads using a ratings metric similar to one used for buying television commercials. The goal is to make it easier for advertisers to plan and buy ad campaigns across television and Facebook. The combined performance of the television and Facebook ads will be measured by Nielsen Digital Ad Ratings from Nielsen, the research company.

Read the article, click the link below.



Broadway Ad Breakdowns: Continue reading

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The Afternoon Report, Monday, September 28, 2015

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Monday, September 28, 2015


‘It will turn Twitter around’: Madison Avenue gets invite to #VideoNOW
Digiday – by GARETT SLOANE

Twitter is giving Madison Avenue a look at its live video capabilities after sending out an invite for an event it is calling #VideoNOW.

The agency world has started getting invites to the Oct. 8 event that will showcase Twitter’s video prowess with services like Periscope and Vine. Agency sources said they also expect to get a look at Project Lightning — a video-centric media product that has been in the works for months.

Few in the marketing world have played with Lightning, and brands and advertisers have been waiting to go hands-on with the service. However, it has been anticipated for about three months since Twitter publicly opened up about it to Buzzfeed.

One agency executive who has seen Lightning said it is a dynamic multimedia product that enhances live moments on Twitter. “After experiencing Lightning, I wholeheartedly believe it will be the saving grace of Twitter,” the agency exec said. “It will turn Twitter around.”

Read this article, click the link below



Link to Broadway Grosses for the week ending September 27, 2015 Continue reading

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The Afternoon Report, Friday, September 25, 2015

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Friday, September 25, 2015

Today’s Tweets from BBB

Follow us on Twitter –
RT @broadwayworld: Pics:First look at Arianda, Rockwell & cast of FOOL FOR LOVE @mtc_nyc • • • The beautiful, heartbreaking “She Used To Be Mine” from @WAITRESSMusical coming to Broadway this spring • • • RT @DeafWest: On Sunday we open SPRING AWAKENING under the first super blood moon since 1982 and the last until 2033 • • •


Twitter introduces poll feature – but is it a) good or b) bad?

Twitter has introduced the ability for some users to create polls within its mobile app and desktop site during a significant feature trial.

The polling feature, which takes the form of a two-option choice, has been rolled out to Twitter staffers and certain – but not all – verified accounts.

The feature works natively and is embedded into the tweet itself. It is not compatible with third-party apps or clients such as Hootsuite or Tweetdeck.

Twitter has released a standard statement confirming the experiment but not elaborating on whether polls will be introduced for all users or permanently.

All users can participate in a poll, but just a few can create them. At the moment, it appears the polls have a lifespan of 24 hours, and tweeters are informed of how long is left to vote, and how many people have voted – as well as the results in percentage.

For those who have access to the feature, a poll can be created by clicking on a small piechart in the right hand corner when drafting a tweet.

Find out more, click the link below

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