The Afternoon Report, Wednesday, September 17, 2014

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Wednesday, September 17, 2014

Today’s Tweets from BBB
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Between shows, check out @therealcamargo’s DAYS AND NIGHTS • • • Happy birthday @iamNickCordero @ConstantineM @KatH_NY @bazluhrmann! #broadwaybirthdays • • • The CURIOUS company recall their greatest adventures @CuriousBroadway • • •

New Twitter Audience Manager Tool Enables Targeting By Mobile Number & App ID
Marketing Land – by MARTIN BECK

Twitter today announced an update to its self-service advertising dashboard that gives advertisers more tools to manage targeted campaigns.

“The new audience manager enables you to see the details of all of your audiences in one place, change or delete them and get notifications on the status of those specific audiences,” Twitter product manager Kelton Lynn wrote in a blog post.

New also is the ability to create targeted lists based on mobile phone numbers of customers and iOS and Android mobile advertising IDs, “so you can create audiences of users with your apps installed or who express specific intent in your apps.”

Twitter also touted a new wrinkle for targeting similar audiences, look-alike-only targeting, which enables advertisers to exclude existing customers.

To read this article in its entirety, click the link below

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PIPPIN Welcomes Carly Hughes as Leading Player on September 19

Carly Hughes, who most recently appeared on Broadway in Beautiful: The Carole King Musical, will join the Tony Award winning production of PIPPIN in the role of “Leading Player” beginning Friday, September 19. Ciara Renée played her final performance in the role on Sunday, September 14. Two-time Tony Award winner Andrea Martin’s limited engagement as “Berthe” comes to an end this Sunday, September 21. PIPPIN is now playing at the Music Box Theatre (239 West 45th Street).

In addition to Beautiful: The Carole King Musical, Carly Hughes has appeared on Broadway in The Book of Mormon, Ghost the Musical, Ragtime, The 25th Annual Putnam County Spelling Bee and Dr. Seuss’ How the Grinch Stole Christmas. Her regional credits include the title role in Dessa Rose, Footloose, Aida, Smokey Joe’s Café, Constant Star and Sophisticated Ladies. She is a recipient of the prestigious national Princess Grace Award for Acting and Excellence in the Arts from the Princess Grace Foundation-USA. She is also featured in the upcoming film, Lucky Stiff. Follow her on Twitter @CarlyHughes101.

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Between Shows: Christian Camargo’s DAYS AND NIGHTS

Written and directed by stage and screen star Christian Camargo (last seen on Broadway in Romeo and Juliet), Days and Nights is a modern retelling of Chekhov’s The Seagull set on Memorial Day weekend in 1980s rural New England. Its cast is also lousy with stage stars: three-time Tony winner Mark Rylance, two-time Tony winner Cherry Jones, Allison Janney, Ben Whishaw, Juliet Rylance (Camargo’s real-life wife) and Katie Holmes (who starred opposite Camargo on Broadway in All My Sons). Watch the trailer above and check out Days and Nights in theaters and VOD on September 26th!

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The Afternoon Report, Tuesday, September 16, 2014

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Tuesday, September 16, 2014

To Position Social Media With The CEO, Be The CEO Of Social Media

Managers of business functions repeatedly ask how to persuade decision makers who dismiss social media of its importance for business.

Yet when I ask these same managers:

  1. 1. What social technologies could derail your business?
  2. 2. What research published in the last month have you socialized up the line?
  3. 3. What networks do your competitors use and what have you learned from their successes and failures?
  4. 4. How do you educate yourself, your team and the other layers within the organization?
  5. 5. What social media platforms do you use, what works, what doesn’t and what will you try next?

I am often met with silence.

There may be strong awareness that social media is significant, but not always the research-driven insights that C-suites depend on, or practical experience that creates “social proof.”

Knowing how to influence the boss is a valid concern—what happens at the top matters.
To read this article, click the link below

Broadway Ad Breakdowns: Continue reading

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The Afternoon Report, Monday, September 15, 2014

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Monday, September 15, 2014

Today’s Tweets from BBB
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@sigtheatre appoints Joe Calarco to new position as Resident Director / Director of New Works.• • • Alex Sharp makes his Broadway debut in ‘CURIOUS INCIDENT‘ via @njdotcom @CuriousBroadway • • •

Pay to play: the end of free social media marketing?
The Guardian – by DAVID MOTH

Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts if they want to engage with their target audience.

These rumblings have been growing louder over the past 12 months, particularly in regards to Facebook, which some marketers claim is now little more than a glorified advertising network. However, it could be that Twitter will also become a so-called ‘pay-to-play’ network for marketers, as it recently hinted at plans to implement a news feed-style algorithm.

This means users will no longer see tweets in one continuous real-time feed, but will be shown the content that Twitter deems to be the most important or relevant. Apparently the aim is to improve the user experience, but a cynical might suggest Twitter also wants to squeeze more ad revenue from brands by restricting their organic reach.
To read this article in its entirety, click the link below

Flipboard Presses Play on Full-Page Video Ads – by TIM PETERSON

Flipboard’s brand advertising playbook has culled not only from print magazines but now TV as well.

The news-reading service will start testing full-screen videos ads in its magazine-like mobile apps on Monday. Woodford Reserve, Gucci, Chrysler, Conrad Hotels & Resorts, Sony Pictures’ film “Fury,” Principal Financial Group and Jack Daniel’s are among the 10 brands first testing the video ads.

The video spots will appear in the full-page ad slots that appear as people swipe through content in Flipboard’s digital magazines.

“This is furthering our belief that there’s really an opportunity to do high-quality premium brand advertising in mobile,” said Flipboard CEO Mike McCue. “Video obviously is a really important way to do that.”

People will need to click the ads in order to play them, though Mr. McCue said the company is considering making the videos play automatically.

To read this article in its entirety, click the link below

Link to Broadway Grosses for the week ending September 14, 2014: Continue reading

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Signature Theatre DC Appoints Joe Calarco as Resident Director/Director of New Works

Photo by Christopher Mueller

Arlington, VA – Virginia’s Signature Theatre has appointed Joe Calarco to the new position of Resident Director/Director of New Works. In this position, Calarco will continue to strengthen Signature’s commitment to new work by shepherding the development of new musicals and plays and actively seeking the work of original and diverse voices. Calarco will also direct 1-2 shows per season and will continue his work with Signature in The Schools, Signature’s flagship education program.

Signature’s Artistic Director Eric Schaeffer stated, “I’m thrilled to welcome Joe to the Signature Theatre family full-time.  He’s contributed so much to this organization both on-stage and off with his directing and working with students in our education program.  It’s wonderful to have Joe’s talents added to the Signature team.” Managing Director Maggie Boland added, “All of us at Signature are so looking forward to working with Joe in this new role. Bringing him on board full-time, year-round, is an important investment in Signature’s commitment to developing and producing new plays and musicals. Joe will play an integral role in helping us discover and nurture new playwrights and composers, and we can’t think of a better way to build on and celebrate our history during this 25th anniversary season than by increasing our artistic capacity with this new position.”

Over the last 16 years, Joe Calarco has directed 14 productions at Signature Theatre including the world premiere production of Njinsky’s Last Dance, the DC premieres of Side Show and Urinetown and a critically acclaimed revival of Stephen Sondheim’s Assassins. As a playwright, Calarco has presented three works at Signature Theatre; In the Absence of Spring, Walter Cronkite is Dead, and Shakespeare’s R & J. Last season, Calarco directed Signature Theatre’s successful revival of Gypsy which was called “D.C.’s finest musical revival in years” by The Washington Post. Calarco is a winner of the Lucille Lortel Award and is a four time Helen Hayes Award recipient. In 2014, he received a Drama Desk nomination for Outstanding Director of a Play for his Off-Broadway production of A Christmas Carol.

Upon accepting this new position, Calarco stated, “For 15 years Signature Theater has given me the opportunity to do some of the most fulfilling work of my career, so I couldn’t be more excited to be able to now really call it home. Signature is one of America’s most important incubators of new work, and with this new position I’m thrilled to be able to continue and expand on that amazing mission.”

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The Afternoon Report, Friday, September 12, 2014

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Friday, September 12, 2014

Today’s Tweets from BBB
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RT Broadwaycom: Photos! Joely Richardson gets ready to channel Emily Dickinson in THE BELLE OF AMHERST • • •  Previews begin tonight for the world premiere of Walter Anderson’s ALMOST HOME at the Acorn Theatre @thedirectorsco • • • Check out the trailer for @ELEPHANTMAN star Bradley Cooper’s new film SERENA • • •

How to mind your manners on social media
SmartBlogs/Ideas in Action – by IVAN SERRANO

Have you been loyally posting your brand photos on all of your social media platforms, and just aren’t getting the loyal turnout you’ve been expecting? Do you want to expand your online visibility and can’t figure out what you are doing wrong?

Maybe it’s because you have been ignoring some comments on Facebook, or not crediting users with a “hat tip” when sharing content on Google+. Do your tweets run all the way to 140 characters, leaving no room for others to include your username in a retweet? That’s another no-no. Basic etiquette principles apply to all social networks, and every platform comes with a unique set of rules.

Just because you have dutifully created a Facebook page, a Twitter account, an Instagram, doesn’t mean your job is done. If you want your business to grow, you are going to need to learn how to reach people across platforms. This infographic is a handy guide to social media etiquette for each of the main platforms.
To view the infographic, click the link below

Facebook Debuts Industry Pages for Developers
MediaBistro/AllFacebook – by DAVID COHEN

Application developers that serve the same industries likely have similar needs, so Facebook announced Friday that it created industry pages on its developers site for the following industries: e-commerce, entertainment, games, photos and travel.

Facebook said in a post on its developer blog that each industry page includes:

  • A video of an experienced partner manager describing relevant Facebook services and solutions, with a list of resources related to those products.
  • Case studies highlighting apps that have seen positive results from successfully integrating Facebook products.
  • Best practices and checklists.

Read this article, click the link below

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Previews Begin Tonight for the World Premiere of ALMOST HOME

Photo by Leah Michalos

The world premiere of Walter Anderson’s play ALMOST HOME, directed by Michael Parva (Irena’s Vow) and produced by The Directors Company, begins performances tonight, September 12, at the Acorn Theatre at Theatre Row (410 West 42nd Street). ALMOST HOME stars Joe Lisi (Take Me Out), James McCaffrey (FX’s “Rescue Me”), Jonny Orsini (The Nance), Brenda Pressley (The Lyons), and Tony Award-winner Karen Ziemba (Contact).

ALMOST HOME will open September 18, 2014 off-Broadway at the Acorn Theatre for a limited engagement through October 12. Tickets are currently on sale at

In the turbulent sixties, a young Marine returns home to the Bronx, shaken but hopeful for the future. Met by a mother fighting to keep the family going and a father down on his luck, Johnny finds himself caught between his parents’ dreams for his future and a police captain with plans of his own. Walter Anderson’s compelling new drama about the wars fought at home asks: whose dreams must be sacrificed to protect the ones we love?

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Video of the Week: SERENA Trailer

The first trailer for the new Bradley Cooper/Jennifer Lawrence film Serena was released today. Based on the novel by Ron Rash, Serena is a period drama set in Depression-era North Carolina. Cooper and Lawrence play newlyweds trying to run a timber business. Watch the trailer above and see Cooper on Broadway in The Elephant Man beginning November 7th!

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The Afternoon Report, Thursday, September 11, 2014

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Thursday, September 11, 2014

Gov. Jerry Brown signs bill protecting consumer’s online reviews
Los Angeles Times/Political – by MELANIE MASON

Californians offering online opinions or reviews of businesses will have new legal protection under a bill signed Tuesday by Gov. Jerry Brown.

The measure by Assemblyman John A. Pérez (D-Los Angeles) aims to crack down on retailers seeking to stop negative online reviews by requiring consumers not to make negative public comments about the business.

Those requirements, known as non-disparagement clauses, are at times buried in the lengthy terms and conditions that some businesses ask customers to agree to before making a purchase. Pérez’s measure makes such clauses illegal in most cases.

Pérez, the former Assembly speaker,  said his bill, AB 2365, “is an important consumer protection for Californians.”

“No consumer should ever face penalties for voicing their opinions on the services or products they have purchased, and California law is now clear that no company has the ability to silence consumers,” he said in a statement.

Read this article in its entirety, click the link below

NEWS FEED: Facebook Places More Emphasis on Why Users Reject Ads
MediaBistro/AllFacebook – by DAVID COHEN

Facebook has repeatedly stressed its mission to provide the most relevant ads on News Feed, and the social network Thursday announced two more steps it is taking toward doing so: When users indicate that they don’t want to see specific ads, Facebook will take into account the reasons why those users rejected those ads when decided whether or not to serve them to other users. And more weight will be given to feedback from users who rarely or infrequently reject ads, compared with input from serial ad rejecters.

The social network stressed that these changes will not impact most advertisers or the performance of their ads, and the moves were made not to target advertisers, but to be sure their messages are being seen by the right users.

Product manager Max Eulenstein offered more details in a Newsroom post:

Today we’re announcing two updates to News Feed to help show people more relevant ads. For years, we have given people the choice to hide an ad so they no longer see it in their News Feed. We’ve also looked at these hides and used them as a signal that other people on Facebook might not want to see that ad. Now, we are going a step further by taking into account the specific reason they didn’t want to see that ad, and using that as a signal to inform whether or not we show the ad to other people. Second, we’re going to pay more attention to feedback from people who don’t often hide ads so that when they do give us feedback we take it as a stronger signal.

Read this article in its entirety, click the link below

The Billboard Charts ~ Issue Date: 2014-09-20 Continue reading

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