Tony Award nominated MATILDA THE MUSICAL appeared this morning on ABC TV’s “The View” and performed “Naughty” and “Revolting Children.”
Watch it here: MATILDA on THE VIEW .

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Wednesday, May 22, 2013
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway
Video of the Week: @Orion_Griffiths of @PIPPINMusical shows us a unique way to strip for the Broadway Beauty Pageant. • • • Another original Jamie Hewlett character for MONKEY JOURNEY to the West at Lincoln Center this July • • • Doctor Who Reunion! Matt Smith and Jenna Louise-Coleman visit Arthur Darvill’s new digs at ONCE @OnceMusical • • • Congrats to @MURDERBALLAD, @conjohnlee, @Rebeccasername, @CaissieLevy & @thewillswenson on their opening tonight! • • • See Gorillaz Jamie Hewlett’s New Character for MONKEY: JOURNEY TO THE WEST playing Lincoln Ctr Fest soon. • • • Call Me Adam review: David Drake’s THE NIGHT LARRY KRAMER KISSED ME: Holds The Test Of Time @BCEFA Get an Exclusive First Listen to the New 2012 • • • Broadway Cast Recording of ANNIE on ENTERTAINMENT WEEKLY! • • •
Twitter Launches Ad That Can Collect Personal Information for Marketers
AdAge.com/Digital – by MICHAEL LEARMONTH
Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it.
The format, an expanded Tweet called the “Lead Generation Card,” includes a button that with one click allows the user to provide their name, email address and Twitter handle to the marketer as a request for a deal, more information or further communication.
The format is designed to help businesses collect leads — those interested in more information about a product or a service. It’s the latest “Twitter Card,” an expanded Tweet that contains content far beyond the 140-character limitation of Twitter messages, including images and video.
Any advertiser can use the “Lead Generation Card,” but that card can also be turned into a “Promoted Tweet” or an ad in the form of a Tweet. Like all Twitter ads, advertisers pay when there’s an action: a re-tweet, favorite, reply or, in this case, a click or conversion.
To read this article in its entirety, click the link below
http://adage.com/article/digital/twitter-launches-ad-collect-personal-information-marketers/241617/
CBS to Keep Airing Tony Awards Through 2018
New York Times/Business Day – by BILL CARTER
CBS announced Wednesday morning that it would continue what has become a 35-year tradition for the network, by agreeing to a deal with The Broadway League and the American Theater Wing that will extend its rights to broadcast the annual Tony Awards show through 2018.
The announcement comes three weeks before this year’s ceremony, which CBS will broadcast from Radio City Music Hall on June 9, with one of the network’s stars, Neil Patrick Harris, returning as the host.
To read this article in its entirety, click the link below
http://www.nytimes.com/2013/05/23/business/media/cbs-to-keep-airing-tony-awards-through-2018.html
A sold-out benefit performance of the landmark show THE NIGHT LARRY KRAMER KISSED ME on May 20, 2013, raised a remarkable $66,025 for Broadway Cares/Equity Fights AIDS and Sero Project. The re-imagined work was transformed from a one-man show into one featuring an all-star ensemble cast.
Actor and activist David Drake wrote THE NIGHT LARRY KRAMER KISSED ME in the early 1990s. After joining the activist group ACT UP, Drake began writing autobiographical monologues about the AIDS crisis that eventually became the one-man show about this critical point in American history.
The one-night-only benefit performance featured an ensemble of talented actors, including Drake, Brandon Cordeiro (Pearl at Kumble Theater of the Performing Arts), two-time Tony Award nominee Robin De Jesús (La Cage aux Folles, In the Heights), two-time Tony nominee André De Shields (The Full Monty, Play On!), Claybourne Elder (Bonnie & Clyde), Tony nominee Rory O’Malley (The Book of Mormon), Anthony Rapp (Rent), Wesley Taylor (Smash, The Addams Family), Chad Ryan (Chicago premiere of The Night Larry Kramer Kissed Me), Donald C. Shorter, Jr. (La Cage aux Folles national tour), Aaron Tone (BearCity 2) and Tony winner BD Wong (M. Butterfly). Tony nominee Robert La Fosse (Dancin’, Jerome Robbins’ Broadway) directed.
“The 20th anniversary performance was a moving, exhilarating success,” said Tom Viola, executive director of Broadway Cares/Equity Fights AIDS. “Under Robert’s superb direction, the brilliant ensemble cast joined David in an explosive re-working of what had been landmark solo work. We were so proud to be a part of this evening, celebrating the present, remembering the heartbreak and still committed to a better future.”
First performed by Drake himself, who won an Obie for his work, the original off-Broadway run at the Perry Street Theatre became one of the longest-running solo shows in New York theatre history. There now have been nearly 100 productions worldwide and it’s been translated into French, Portuguese, Spanish and Greek.
The 20th anniversary performance was presented at the Gerard W. Lynch Theater at John Jay College. It was produced by Broadway Cares/Equity Fights AIDS and benefited BC/EFA and Sero Project, which is working to end inappropriate criminal prosecutions of people with HIV.
Broadway Cares/Equity Fights AIDS is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised more than $225 million for essential services for people with AIDS and other critical illnesses across the United States.
Broadway Cares awards annual grants to more than 450 AIDS and family service organizations nationwide and is the major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative and the Al Hirschfeld Free Health Clinic.
For more information, please visit Broadway Cares online at broadwaycares.org, like us on Facebook at facebook.com/BCEFA, follow us on Twitter at twitter.com/BCEFA, watch us on YouTube at youtube.com/BCEFAtv and pin us on Pinterest at pinterest.com/BCEFA.
Sero Project is a national alliance of people with HIV working to realize the vision of the 1983 Denver Principles manifesto to empower people with HIV and combat HIV-related stigma, discrimination and criminalization. For more information, visit seroproject.com, like them on Facebook at facebook.com/TheSeroProject and follow on Twitter at twitter.com/theseroproject.
Video of the Week: This week, Orion Griffiths of PIPPIN, did an upsidedown striptease as part of the 7th Annual Broadway Beauty Pageant. In case you’re curious, Orion won for obvious reasons.
On Thursday, May 23rd watch the entire Broadway cast of PIPPIN perform live on ABC’s “Good Morning America” between 8:30AM-9:00AM on ABC (check local listings). PIPPIN is now playing at the Music Box Theatre (239 West 45th Street).
MURDER BALLAD, the critically acclaimed new musical, opens tonight at the Union Square Theatre (100 East 17th Street). The production recently announced a summer extension through Sunday, September 29.
MURDER BALLAD features John Ellison Conlee, Rebecca Naomi Jones, Caissie Levy, and Will Swenson. The musical is conceived by Jonathan Larson Award winner and two-time Susan Smith Blackburn Prize finalist Julia Jordan with book and lyrics by Jordan and music and lyrics by indie rock singer/songwriter Juliana Nash. Drama Desk Award nominee Trip Cullman (Paul Weitz’s Lonely, I’m Not; Adam Bock’s A Small Fire) directs.
A love triangle gone wrong, MURDER BALLAD centers on Sara, an Upper West Sider who seems to have it all, but whose downtown past lingers enticingly and dangerously in front of her. This sexy, explosive new musical explores the complications of love, the compromises we make, and the betrayals that can ultimately undo us.
A theatrical experience not to be missed, the Union Square Theatre has been completely redesigned to accommodate the immersive staging for MURDER BALLAD. Tickets holders are invited into the theatre 30 minutes before show time to tour the set, mingle, and “grab a beer, get a table, and make like you’re at a rock concert,” (Time Out New York).
Entertainment Weekly is hosting an exclusive listen to the New 2012 Broadway Cast Recording of ANNIE. CLICK HERE to listen to the entire CD.
The CD is now available for purchase at the Palace Theatre (1564 Broadway at 47th Street). Digital release will be on Tuesday, May 28. The recording will be released to national retail outlets on Tuesday, July 2. You can download Jane Lynch’s version of “Little Girls” here.
The New 2012 Broadway Cast Recording for ANNIE is produced by 12-time Grammy Award winner Thomas Z. Shepard, Douglas Denoff and Dennis J. Grimaldi, and features the original Broadway cast of the acclaimed new production of ANNIE, as well as bonus tracks, featuring Jane Lynch, who is now starring in the role of Miss Hannigan on Broadway at the Palace Theatre.
Additionally, Emmy Award-winning actress Jane Lynch, who stars in the hit FOX television show “Glee” as ruthless cheerleading coach Sue Sylvester and who made her Broadway debut last week as tyrannical orphanage matron Miss Hannigan in ANNIE, was a guest on “The View” today. CLICK HERE to watch.
ANNIE features a book by Thomas Meehan, music by Charles Strouse and lyrics by Martin Charnin, with all three authors receiving 1977 Tony Awards® for their work. ANNIE is directed by Pulitzer Prize and three-time Tony Award®-winner James Lapine and choreographed by Tony Award®-winner Andy Blankenbuehler. The production is playing at the Palace Theatre (1564 Broadway, between 46th and 47th Streets).
ANNIE stars Emmy Award-winning “Glee” star Jane Lynch as Miss Hannigan, Australian star Anthony Warlow making his Broadway debut as Daddy Warbucks and 11-year-old Lilla Crawford as Annie, with Brynn O’Malley as Grace Farrell, Clarke Thorell as Rooster Hannigan, and J. Elaine Marcos as Lily St. Regis. The Orphans are Madi Rae DiPietro as July, Georgi James as Pepper, Junah Jang as Tessie, Tyrah Skye Odoms as Kate, Taylor Richardson as Duffy, Emily Rosenfeld as Molly, Brooklyn Shuck as standby for Molly, Kate, Tessie, July, Duffy, Sadie Sink as standby for Annie, Tessie, Duffy, July & Kate and Jaidyn Young as standby for the roles of Annie, Pepper, Duffy and July. The production also features Ashley Blanchet, Jane Blass, Mary Callanan, Jeremy Davis, Fred Inkley, Merwin Foard, Joel Hatch, Danette Holden, Amanda Lea LaVergne, Desi Oakley, Keven Quillon, David Rossetti, Sarah Solie, Dennis Stowe, Ryan VanDenBoom and Matt Wall.
Tune in tomorrow, Wednesday May 22 to “The View” on ABC to watch the cast of MATILDA THE MUSICAL perform “Naughty” and “Revolting Children” live. “The View” can be seen on Channel 7 at 11:00 AM in the New York metro area; check local listings.
MATILDA THE MUSICAL opened to rapturous reviews last month and has received 12 Tony Award nominations, including one for Best Musical. It is the recipient of five Drama Desk Awards including Best Musical and the New York Drama Critics Circle Award for Best Musical.

Brought to you by Boneau/Bryan-Brown
Tuesday, May 21, 2013
Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway
@ANNIEonBroadway announces a new rush ticket policy beginning tomorrow. • • • BBC News – Arthur Darvill travels from Tardis to Broadway to star in the hit musical ONCE @OnceMusical • • • George C. Wolfe talks about the creation of Nora Ephron’s Tony Award-nominated LUCKY GUY • • •
Facebook Users Who Like TV Show Pages 75 Percent More Likely To Watch
MediaBistro.com/AllFacebook – by DAVID COHEN
Facebook users who like the pages for television shows are 75 percent more likely to watch those shows, according to a recent study by media giant Viacom and its Viacom International Media Networks division.
The study gathered data from more than 5,000 viewers of Viacom networks, who were between the ages of 13 and 49, residing in the U.S., the U.K., Germany, Brazil, and Russia, all of whom are active on at least two social networks on a weekly basis.
Viacom said the study found that social media ranked third as a source of show discovery, at 39 percent, trailing promos (54 percent) and word of mouth (50 percent), adding that social media outranked word of mouth in Brazil.
The study also found that 70 percent of respondents were more likely to watch live debuts of shows they discovered on social media, compared with 48 percent if those shows were discovered elsewhere.
To read this article in its entirety, click the link below
http://allfacebook.com/viacom-social-tv-study_b117984
Tumblr’s Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz
AdAge.com/Digital – by COTTON DELO
Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won’t change, while convincing Wall Street that their union will be a lucrative one.
Highlighting how important it is to maintain the Tumblr experience, Yahoo made an outright pledge “not to screw it up” in the press release announcing the $1.1 billion acquisition. Further, the 26-year-old Mr. Karp — who will be $275 million richer once the deal closes — will stay put as CEO, and Tumblr will function as a separate business unit.
The $1.1 Billion Deal Gives Microblogging Platform Sales Cred, But a Bid to Ramp Up Ad Revenue Could Disrupt Product
While Mr. Karp and Ms. Mayer are adamant that Tumblr will continue on its own roadmap, they also say that its ad business will be spurred along with the help of Yahoo’s sales organization — which is 2,500 people strong, compared to Tumblr’s existing 25, per Ms. Mayer — and that Yahoo will introduce new native ad units to the platform.
To read this article in its entirety, click the link below
http://adage.com/article/digital/david-karp-marissa-mayer-discuss-yahoo-buying-tumblr/241585/
Broadway Ad Breakdowns: Continue reading
Beginning tomorrow, Wednesday, May 22, ANNIE will offer $40 General Rush tickets. Please note that the daily ticket lottery, drawn two hours before show time, will be discontinued.
A limited number of $40 rush tickets (including facility fee) will be available for purchase in person at the Palace Theatre box office (1564 Broadway at 47th Street) when it opens for that day’s performance(s) only. There is a limit of two tickets per person. Tickets are subject to availability and may not be offered at all performances.
ANNIE’s New 2012 Broadway Cast Recording is now available for purchase at the Palace Theatre. Digital release will be on Tuesday, May 28, and the recording will be released to national retail outlets on Tuesday, July 2.