The Afternoon Report, Thursday, August 21, 2014


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Thursday, August 21, 2014


Today’s Tweets from BBB

Follow us on Twitter – http://twitter.com/BBBway

Thanks for going #BackstageOnBroadway at @MOTOWNMusical, @tamsenfadal! @PIX11News • • • RT @cityguideny: Being Berry Gordy: Josh Tower (@BadSimba) Talks MOTOWN on Broadway (@MotownMusical) • • • Watch first of six-part video series Bringing CURIOUS to Broadway @CuriousBroadway • • •

What Brands Can Learn From Marketers Outside Their Industry
AdAge – by RICK LIEBLING

As humans, it’s natural to set our eyes and minds upon direct competitors to help shape our own aspirations and behavior. The same holds true for brands (which we often forget are made up of individual humans). American Airlines and United. Nike and Adidas. McDonald’s and Burger King. We expect these brands to wonder what the other guy is up to. It is, in a sense, “keeping up with the Joneses” at the highest level.

But can Nike learn anything from Red Bull? Can CitiBank take cues from American Airlines? When it comes to social media strategy and tactics, the answer is “yes.”

Brands can and should look to others in their traditional competitive set to help guide their social media efforts. This can range from understanding which social networks to focus resources on to uncovering specific content or campaigns that elicit high engagement from consumers generally interested in travel, shoes, fast food, etc.

Likewise, brands can harvest actionable social media insights and set creative direction based on those from outside their sector.

To read this article, click the link below
http://adage.com/article/digitalnext/brands-learn-marketers-industry/294616/

12 Techniques We Use to Architect Virality into Content
SparkMediaSolutions.com – by DAVID SPARK

You should be wary of anyone who asks you to create a “viral video” or any other type of “viral” content. The request is non-instructive. Sure, everyone wants their content to “go viral” because it’s the equivalent of not paying for distribution. But there’s a deeper lack of creativity happening when someone makes an “I want a viral video” request. They’re simply saying, “I’m a cheap person that won’t pay for advertising, so my advice is to go make ‘Star Wars.’”

Please do me a favor and fire any non-creative clod that offers the “oh so unique” suggestion of making a “viral video.”

While “viral videos” do exist, their prescription is only possible if your company is willing to completely divorce itself from its business model. Cat videos, pornography, and teenagers hurting themselves probably aren’t part of your video marketing plan.

Instead, this article will focus on the mechanisms of adding viral hooks into the production and promotion of your content. What follows are many of the techniques we’ve used at Spark Media Solutions to architect virality into content we produce for ourselves and our clients.

To read this article, click the link below
http://www.sparkmediasolutions.com/12-successful-techniques-weve-used-for-architecting-virality-into-content/

The Billboard Charts ~ Issue Date: 2014-08-30 Continue reading

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PIX 11′s “Backstage on Broadway” Features MOTOWN THE MUSICAL

PIX 11 News anchor Tamsen Fadal recently went “Backstage on Broadway” at MOTOWN THE MUSICAL. Stars Josh Tower, Charl Brown, Bryan Terrell Clark, Raymond Luke Jr., and Nathaniel Cullors were on hand to show her behind the scenes at the Lunt-Fontanne Theatre, while Music Director Joseph Joubert and Hair Department Supervisor Heather Wright revealed some of the details that take audiences back to the Motor City eight times a week.

Click here to watch “Backstage on Broadway”: http://pix11.com/2014/08/15/backstage-on-broadway-motown-the-musical-gets-you-movin/

Click here to watch a special segment with Music Director Joseph Joubert: http://pix11.com/2014/08/15/extras-motown-the-musicals-joseph-joubert/

Click here to watch a special segment with Hair Department Supervisor Heather Wright: http://video.pix11.com/Meet-Broadways-Motown-the-Musicals-Head-of-Wigs-26520762#.U_IVrGP_mC8

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Watch first of six-part video series Bringing CURIOUS to Broadway

Watch Mark Haddon and Simon Stephens as they talk about bringing the National Theatre production of THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME to Broadway. In this first segment in a six-part series, Haddon and Stephens talk about the decision to adapt the best-selling book into a stage play.  Click here to watch.

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The Afternoon Report, Wednesday, August 20, 2014


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Wednesday, August 20, 2014

Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway

RT @FOUNDthemusical: Do u know @MissMollyPope? makes her #OffBway debut #FoundATC but she’s a stage vet w killer voice. @AtlanticTheater • • •  RT @theatermania: WHOA! Get a load of @AndrewRannells throwing serious shade in @HEDWIGOnBway • • • Come see @mtc_nyc’s THE COUNTRY HOUSE at the Friedman Theatre on Broadway beginning September 9th! • • • The cast of @mtc_nyc’s THE COUNTRY HOUSE flanks playwright Donald Margulies • • • Leading lady Blythe Danner! @mtc_nyc #COUNTRYHOUSE • • • The hilarious David Rasche. @mtc_nyc • • • Eric Lange is all smiles at the @mtc_nyc press event for THE COUNTRY HOUSE • • • The dashing Daniel Sunjata. @mtc_nyc • • • Sarah Steele! @mtc_nyc • • • Kate Jennings Grant of @mtc_nyc’s THE COUNTRY HOUSE • • •
How Social Media Unexpectedly Transforms Relationship Building
Forbes – by MICHAEL SIMMONS

On a recent Halloween, Caitlin Seida dressed up as Lara Croft, one of her favorite video game characters. Later that night, she posted a photo of herself to Facebook (see below). She thought nothing of it.

Little did she know that while she was asleep the photo was spreading across the Internet.

When she awoke in the morning, she quickly discovered the surprise. At first she thought it was funny. That was until she saw people’s comments (i.e., ‘Fridge Raider’ ‘What A Waste Of Space’).

This story represents people’s worst fear on social media; posting something that seemed OK in context, only to later turn into the subject of viral shaming. What makes this story scary is that it could happen to any us.

Our society is quickly moving from the broadcast era to the social media era and viral shaming is just one of the results.

However, there’s an even bigger implication. You should be aware of it, because it has a much larger impact on your life than you may realize.

In 1964, famous media critic, Marshall Mcluhan, coined a phrase that is just as relevant today as it was when it was shared 50 years ago: “The Medium Is The Message.”

What McLuhan meant was that the way content is delivered is actually more impactful than the content itself. However, we generally notice the impact of the content and ignore the impact of the medium.

Much has been written about social media’s impact on our attention, happiness, and our existing relationships.

However, all of these articles miss one big thing.

The broadcast era created celebrities out of musicians, actors, tv and personalities. The social media era turns us all into microcelebrities. Here’s what this means for your life.

To read this article, click the link below
http://www.forbes.com/sites/michaelsimmons/2014/08/20/how-social-media-relationship-building/

Broadway Ad Breakdowns: Continue reading

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The Afternoon Report, Tuesday, August 19, 2014


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Tuesday, August 19, 2014

General Electric Imagines What Technology Will Look Like in 2064
AdWeek – by LAUREN JOHNSON

In 1964, author and scientist Isaac Asimov wrote an article for The New York Times predicting what technology would look like in 2014 after visiting General Electric’s pavilion at the World’s Fair. Fifty years later, a number of Asimov’s foresights—including connected cars, 3-D technology and cordless electronics—have taken shape in the marketing world.

Now, GE has launched a digital campaign to celebrate those achievements and spur the next generation of innovation as part of its research and development project, called Next List.

“The anniversary represents an opportunity to once again look forward and envision a world elevated by innovation,” said Sydney Lestrud, GE’s manager of global digital marketing. “The Next List represents the company’s major research and development focus areas across healthcare, energy, software and manufacturing and the breakthroughs coming out of our global research centers around the world.”

The campaign revolves around a series of branded content GE developed for Medium. One article timed around the anniversary of Asimov’s piece talks about materials—specifically ceramics, surfaces and metals—that GE is investing in for more efficient manufacturing. Technology author Paul Ford will also publish an article outlining how he sees technology changing in the next 50 years. GE has had a presence on Medium since earlier this year as part of a collection called What’s Next.

Social content supporting the editorial content will run on GE’s Facebook, Tumblr, Twitter, Google+ and LinkedIn accounts. Some of the posts drive traffic to the Medium articles, but there is also content like illustrations designed to solely live on the platforms.

For example, GE posted an interactive graphic to its Tumblr page and website on Friday that embeds GIFs and links. The image is split into two sections to show the differences between technology and innovation in 1964 versus 2014.

To read this article in its entirety, click the link below
http://www.adweek.com/news/technology/general-electric-imagines-what-technology-will-look-2064-159554


Link to Broadway Grosses for the week ending August 17, 2014: Continue reading

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Broadway-bound ILLUSIONISTS on “America’s Got Talent” tomorrow night Wednesday August 20

THE ILLUSIONISTS – WITNESS THE IMPOSSIBLE, the world’s best-selling touring magic show, will be featured on “America’s Got Talent” tomorrow night Wednesday August 20 between 9-10PM EST on NBC.    Three of the seven spectacular magicians featured in the stage show will dazzle the Radio City Music Hall audience. You won’t believe your eyes when  Kevin James, Adam Trent and Dan Sperry bring their “A” game to the legendary venue. See them tomorrow before seeing them live on The Great White Way and in cities across the country this fall.

NBC is Channel 4 in the New York area. Check local listings.

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Watch the cast of the Tony and Grammy Award-winning Best Musical ONCE perform with Glen Hansard to celebrate the 1000th performance

Photo by Joan Marcus

The cast of the Tony and Grammy Award-winning Best Musical ONCE celebrated the 1000th performance on Broadway on Wednesday, August 13 with ONCE composer Glen Hansard, star of the Academy Award-winning film, who joined the cast on stage at the curtain call to perform “Rocky Road to Dublin” and “The Auld Triangle.”  Click here to watch: http://wdrv.it/1rBJKRF

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The Afternoon Report, Thursday, August 14, 2014


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Thursday, August 14, 2014

Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway

Photo Coverage: ONCE Celebrates 1,000 Performances with Creator Glen Hansard!: @OnceMusical • • • ONCE plays its 1006th performance, passing the Broadway run of Big River, this Saturday, August 16 @OnceMusical • • • RT @PlaybillVideo: SPECIAL 3 VIDEO FEATURE: ‘He Looks Great in a Dress!’: @AndrewRannells Preps for @HEDWIGOnBway @BBBway • • • RT @HEDWIGOnBway: “On August 13, 1961, a wall was erected down the middle of the city of Berlin.” #Yitzhak #TearMeDown @LenaRockerHall • • •

I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me
Wired– by MAT HONAN

The like and the favorite are the new metrics of success—very literally. Not only are they ego-feeders for the stuff we put online as individuals, but advertisers track their campaigns on Facebook by how often they are liked. A recent New York Timesstory on a krill oil ad campaign lays bare how much the like matters to advertisers. Liking is an economic act.

I like everything. Or at least I did, for 48 hours. Literally everything Facebook sent my way, I liked—even if I hated it. I decided to embark on a campaign of conscious liking, to see how it would affect what Facebook showed me. I know this sounds like a stunt (and it was) but it was also genuinely just an open-ended experiment. I wasn’t sure how long I’d keep it up (48 hours was all I could stand) or what I’d learn (possibly nothing.)

See, Facebook uses algorithms to decide what shows up in your feed. It isn’t just a parade of sequential updates from your friends and the things you’ve expressed an interest in. In 2014 the News Feed is a highly-curated presentation, delivered to you by a complicated formula based on the actions you take on the site, and across the web. I wanted to see how my Facebook experience would change if I constantly rewarded the robots making these decisions for me, if I continually said, “good job, robot, I like this.” I also decided I’d only do this on Facebook itself—trying to hit every Like button I came across on the open web would just be too daunting. But even when I kept the experiment to the site itself, the results were dramatic.

To read this article, click the link below
http://www.wired.com/2014/08/i-liked-everything-i-saw-on-facebook-for-two-days-heres-what-it-did-to-me/

The Billboard Charts ~ Issue Date: 2014-08-23 Continue reading

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Tony and Grammy Award-winning Best Musical ONCE plays its 1006th performance, passing the Broadway run of the Tony Award-winning Best Musical Big River, this Saturday, August 16

Photo by Joan Marcus

The Tony and Grammy Award-winning Best Musical ONCE, will play its 1006th performance, passing the Broadway run of the Tony Award-winning Best Musical Big River, this Saturday, August 16 (at the matinee).

Tags:  , ,   |   ONCE   |   Leave a comment   |   Bookmark or Share

The Afternoon Report, Wednesday, August 13, 2014


Brought to you by Boneau/Bryan-Brown
Wednesday, August 13, 2014

Today’s Tweets from BBB
Follow us on Twitter – http://twitter.com/BBBway

RT @broadwaycom: One more week! @AndrewRannells starts in @HEDWIGonBway on 8/20! Get tix on @broadwaycom • • • Hope you liked the pics! Get your tickets to see @HEDWIGOnBway starring @AndrewRannells! • • • Check out new @HEDWIGonbway star andrewrannells! • • • @HEDWIGonbway creators @stephentrask and John Cameron Mitchell flank stars andrewrannells and • • • @HEDWIGonbway’s Yitzhak, lenarockerhall, talks to @theatermania b-day boy mrdavidgordon • • • Storm clouds gathered above for today’s @HEDWIGonbway press event. • • •

Twitter Tests Video Ads Following Facebook’s Rollout
Wall Street Journal/Tech  – by YOREE KOH

Twitter has begun testing a new way to make money: every time a user presses “play” on a tweet.

The company on Tuesday said it is experimenting with video ads. It will essentially be the video equivalent of its popular ad product, promoted tweets, which are ads that look like tweets and appear in users’ content feed. The videos will be embedded into the tweets via Twitter’s “card” technology that supports other media-rich ads such as the recently released mobile app-install ad.

In a blog post, Twitter said the tests, which began earlier this year, “have shown that Tweets containing native Twitter video generate better engagement and more video views than before.”

To read this article in its entirety, click the link below
http://blogs.wsj.com/personal-technology/2014/08/12/twitter-tests-video-ads-following-facebooks-rollout/

Competitive Narcissism: A Marketing Lesson
Strategy & Business – by CATHERINE PALMIERI

Recently, I read (again) that marketers are abandoning their efforts on social media. Despite desperately trying to be “liked,” businesses have seen little financial gain from Facebook, Twitter, Instagram, and similar social media platforms. This is nothing new; five years ago, businesses complained that people rarely clicked the ads they posted on Facebook.

The challenge of advertising on social media now reminds me of the Greek myth of Echo and Narcissus. Echo was a nymph who had been cursed with an affliction: She couldn’t speak except to repeat what others said to her. One day, she fell in love with Narcissus and hid in the woods waiting for him to notice her. When he called out to some friends, she called back, and he asked her to show herself. Unfortunately for Echo, he rejected her immediately upon seeing her (at which point she ran off, gradually wasting away until only her voice remained—the mountain’s echo). Narcissus continued to attract other wood nymphs, all of whom he briefly entertained before scorning and rejecting them too. Nobody matched his beauty, and so he though no one was worthy of his affection. Eventually, though, Narcissus did fall in love—with his own reflection in a pool of water.

What is social media, really, if not a modern-day equivalent of the reflecting pool where Narcissus saw himself? When people share on social media, aren’t their posts specifically designed to demonstrate to others how wonderful they are and how much fun they are having—to show that they matter? Selfies are perhaps the most obvious example of this trend. As Echo mistook the call from Narcissus to be an indication of interest, marketers mistake “likes” as indications of meaningful interest. But they’ve found themselves similarly rejected as the “likes” fail to translate to more profits.

One of the ironies of the Internet is that it made the world smaller, but destroyed the small ponds where people could be big fish. Nothing makes this clearer than the billions of Facebook users. Thus, it seems the only way for someone to matter is to continually remind others how special he or she is.

So what can you do as a marketer to be relevant in this land of competitive narcissism? The answer lies in Narcissus himself. As the myth goes, the only thing that kept Narcissus entranced was his own reflection in the pool of water. He would continually reach out to the beautiful water nymph he thought he saw, but with every attempt to reach out and grasp her, she would disappear into the ripples. His nymph would return only when the waters calmed, and Narcissus lay by the pool completely enchanted.

To read this article in its entirety, click the link below
http://www.strategy-business.com/blog/Competitive-Narcissism-A-Marketing-Lesson

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