Between Shows: PITCH PERFECT 2

Watch the trailer for PITCH PERFECT 2, starring Broadway’s Skylar Astin (Spring Awakening), Anna Kendrick (High Society), Anna Camp (Equus) and Ben Platt (Book of Mormon)!

Then check out the movie, in cinemas on May 15, 2015!

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Signature Theatre’s Our Lady Of Kibeho extends to December 14

KeyArtLOKSignature Theatre (James Houghton, Founding Artistic Director; Erika Mallin, Executive Director) is pleased to announce a one-week extension for the World Premiere of OUR LADY OF KIBEHO by Katori Hall, directed by Michael Greif. The production will now play through Sunday, December 14, 2014. The production opened to critical acclaim on Sunday, November 16 in The Irene Diamond Stage at The Pershing Square Signature Center (480 West 42nd Street between 9th and 10th Avenues).

The cast includes Starla Benford as Sister Evangelique, Jade Eshete as Student/Villager, Danaya Esperanza as Student/Villager, Niles Fitch as Emmanuel, Kambi Gathesha as Villager , Brent Jennings as Bishop Gahamanyi, Joaquina Kalukango as Marie-Clare Mukangango, Mandi Masden as Anathalie Mukamazimpaka, Irungu Mutu as Villager , Owiso Odera as Father Tuyishime, Nneka Okafor as Alphonsine Mumureke, Stacey Sargeant as Student/Villager/Reporter, T. Ryder Smith as Father Flavia, Angel Uwamahoro as Student/Villager, Bowman Wright as Nkango.

In 1981, a village girl in Rwanda claims to see the Virgin Mary. Ostracized by her schoolmates and labeled disturbed, everyone refuses to believe, until the impossible starts happening again and again. Skepticism gives way to fear, faith, and fate, causing upheaval in the school community and beyond. Based on real events, Our Lady of Kibeho is the second production of Olivier Award-winning playwright Katori Hall’s Residency at Signature.

The design team includes Rachel Hauck (Scenic Design), Emily Rebholz (Costume Design), Ben Stanton (Lighting Design), Matt Tierney (Sound Design), Peter Nigrini (Projection Design), Michael McElroy (Original Music, Arrangements and Music Direction), Greg Meeh (Special Effects Design), Paul Rubin (Aerial Effects Design), Rick Sordelet (Fight Direction), Dawn-Elin Fraser (Dialect Coach) and Faye Armon-Troncoso (Props & Set Dressing). Michael McGoff is the Production Stage Manager. Casting by Telsey + Company, Karyn Casl, CSA.

Supplemental programming has been set for OUR LADY OF KIBEHO. There will be post-show talkbacks on November 25 and December 2. Backstage Pass: Focus On Music will feature Michael McElroy (Original Music, Arrangements and Music Direction for Our Lady of Kibeho) and Neil Martin (Composer and Cellist for A Particle of Dread (Oedipus Variations)) discussing composing and arranging music for new plays on December 3 at 6pm, and in Backstage Pass: Focus On Dialects, Dialect Coaches Dawn–Elin Fraser (Our Lady of Kibeho) and Kate Wilson (A Particle of Dread (Oedipus Variations)) will discuss their roles in the rehearsal process on December 10 at 6pm.

To purchase tickets for all Signature productions, call Ticket Services at 212-244-7529 (Tues. – Sun., 11am – 6pm) or visit

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The Afternoon Report, Wednesday, November 19, 2014

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Wednesday, November 19, 2014 

Today’s Tweets from BBB
Follow us on Twitter –
Happy birthday @LauraOsnes! #broadwaybirthdays • • • Happy opening to @classicstage’s #ALLEGRO! #breakaleg @Claybourneelder, @elizabetadavis and co! • • • RT @MarcSnetiker: Aaaaaand here’s Vanessa Hudgens as Broadway’s GIGI. • • • RT @peoplemag: PHOTO EXCLUSIVE: Vanessa Hudgens will star in the great musical ‘GIGI‘ — and this is what she’ll look like • • • 


So Who Got Brands’ Lost Facebook Reach? Media Companies
AdAge/Digital – by JIM ANDERSON

The news that Facebook will continue to reduce organic reach for marketers has landed with a predictable thud. It appears to validate what many marketers have already been saying: Organic reach is essentially dead, and Facebook will ultimately kill it altogether. Forrester’s Nate Elliott made that exact point in a recent blog post. Advertisers are resigned: “I think marketers are just accepting the fact that Facebook is a place where you pay to play,” a media agency executive told Ad Age.

But are things really that bad for marketers on Facebook?

First off, let’s be clear that this latest Facebook change is fairly minor, intended to focus on the most commercial of messages that Facebook deems to be “overly promotional.” Consumers generally don’t like these promotional messages, and Facebook has made it clear that preserving and protecting the user experience is a priority.

But let’s not forget, marketers’ advertising dollars still fuel the entire ecosystem. There will be significant rewards for the companies that learn to harness their dollars to effectively garner consumer attention. Facebook will benefit from marketers’ spend, but there is an emerging opportunity for media companies as well. And that will surely be a welcome relief to those in the media business who have long argued that the quality of their content matters, even in the new world of social media.

To read this article, click the link below


The History of #Hashtags [INFOGRAPHIC] – by SHEA BENNETT

The first recorded use of a hashtag on Twitter is credited to designer Chris Messina way back in August 2007, when he asked his followers how they felt about using the pound sign to group conversations on the micro-blogging platform.

And a movement was born. –

Two years later Twitter officially added hashtags to the core of the platform, and Google+, Instagram, Vine and even Facebook later incorporated hashtags into their systems.

But here’s the thing: the hashtag was not invented on Twitter. It first found popularity in the mid-2000s within internet relay chatrooms (IRC), but the history of the symbol goes back further still. A lot further.

Check the visual below for lots of insights, which comes courtesy of Leap.

To read this article, click the link below

Broadway Ad Breakdowns:

Sunday, November 16, 2014
(b/w unless otherwise indicated) Continue reading

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The Afternoon Report, Tuesday, November 18, 2014

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Tuesday, November 18, 2014

Today’s Tweets from BBB

Follow us on Twitter –
Come see @MTC_NYC’s CONSTELLATIONS at the Friedman Theatre on Broadway! Previews begin December 16th. • • • Mr. Gyllenhaal, casually smoldering • • • Jake and Ruth with their director, Michael Longhurst. # CONSTELLATIONS mtc_nyc • • • The stunning Ruth Wilson is also currently starring on Showtime’s #TheAffair. # CONSTELLATIONS  • • • The stars of # CONSTELLATIONS (get it?) Jake Gyllenhaal and Ruth Wilson!  • • •We’re at the press event for @MTC_NYC’s CONSTELLATIONS. Ready for photos? • • •

In Net Neutrality Push, Internet Giants on the Sidelines
New York Times/Technology – by FARHAD MANJOO

Silicon Valley’s giant companies have been quiet lately on the question of whether the government should protect an open Internet, which they’ve previously argued is vital to innovation. Don’t count on them staking out a stronger position even though President Obama has stepped into the fray, and Washington looks to be gearing up for an epic battle over the rules that govern the Internet.

On Monday, Mr. Obama offered his support for a strict set of rules that, among other proscriptions, would prohibit broadband carriers from blocking online content, and would restrict them from giving priority access over their lines to companies that pay an extra fee.

In another era, the White House’s position might have elicited squeals of joy from the technology giants, which have long maintained that the future of innovation online depends on such strict net neutrality rules. But Google, which was once the industry’s most ardent supporter of net neutrality, and Facebook, which could mobilize millions of supporters through its service, both declined to comment on Mr. Obama’s position.

Read this article in its entirety, click the link below


Facebook Is Going to Present at the 2015 NewFronts
Could this mark a shift into original programming for the social network?

Face book will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek.

Not much is known about what CEO Mark Zuckerberg’s team will be presenting, but the chance that the social network may be moving into the sphere of original programming seems likely. Typical NewFronts presentations of the past have focused on premium video; in fact, all 22 companies involved in last year included new Web content.

Digital media notables such as YouTube, BuzzFeed, Vice and AOL in recent years have made a big splash on the video marketing scene by holding NewFronts events. The presentations—which are designed to wow advertisers—emerged as a counterpart to TV’s annual Upfront extravaganza.

And now it appears to be Facebook’s turn in the spotlight.

Read this article in its entirety, click the link below


Link to Broadway Grosses for the week ending November 16, 2014:  Continue reading

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By The Water Opens Tomorrow Night, 11/18

By the Water Manhattan Theatre Club - Stage 2

By The Water, the new play by Sharyn Rothstein, directed by Hal Brooks, officially opens tomorrow night, November 18 as part of The Studio at Stage II – Harold and Mimi Steinberg New Play Series at New York City Center – Stage II (131 West 55th Street). The limited engagement began performances on November 4.

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The Afternoon Report, Thursday, November 13, 2014

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Thursday, November 13, 2014

Twitter CEO Defends Service With New User Reach Numbers
Bloomberg– by SARAH FRIER

Twitter Inc. Chief Executive Officer Dick Costolo said that 500 million people come to the microblogging service each month without logging in, mounting a defense of the company’s reach amid slowing user growth.

The CEO said today at Twitter’s first analyst day that the service is accessible to more than its regular user base, with the 500 million people coming to the site each month to check out profiles or individual tweets. About 125 million people also go to Twitter’s home page each month and decide not to sign up, presenting an opportunity to create features to add users, the company said.

To help capture that potential audience, Costolo said Twitter plans to roll out an “instant timeline” to let consumers see what’s happening on the site without having to first follow people. The company is also working on new mobile applications, executives said, and will simplify the sign-up process and better organize content around geography and events.

Read this article in its entirety, click the link below


Facebook Introduces Privacy Basics, Updates Privacy Policy, Expands Advertising Controls
MediaBistro/AllFacebook – by DAVID COHEN

Facebook Thursday announced a host of new features aimed at enabling its users to better understand the social network’s privacy settings, as well as to control the types of ads they see, and the company is also updating its privacy policy to provide more clarity on how it collects and uses location information.

Chief privacy officer Erin Egan introduced Facebook’s new Privacy Basics portal in a Newsroom post, describing it as follows:

Privacy Basics offers interactive guides to answer the most commonly asked questions about how you can control your information on Facebook. For example, you can learn about untagging, unfriending and blocking, and how to choose an audience for your posts. This information is available in 36 languages.

Privacy Basics is the latest step we’ve taken to help you make sure you’re sharing with exactly who you want, including our Privacy Checkup, reminder for people posting publicly and simplified audience selectors.

To make them more accessible, we moved tips and suggestions to Privacy Basics and also have resources about our policies for advertisers and developers. Our data policy is shorter and clearer, making it easier to read.

Read this article in its entirety, click the link below


The Billboard Charts ~ Issue Date: 2014-11-22 Continue reading

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Broadway Across America and The Balancing Act® presents “Broadway Balances America” with MOTOWN THE MUSICAL

Broadway Balances America logo Balancing Act logo

Broadway Balances America invites you to “GET READY” for


Airing  Exclusively on The Balancing Act®

Tuesday, November 18th at 7:30 am (ET/PT)

Host Amber Milt Goes Behind-the-Scenes of Partner Broadway Across America’s Hit


In collaboration with Broadway Across America and the award-winning morning show “The Balancing Act®, the final episode of the “Broadway Balances America” mini-series will shine the spotlight on MOTOWN THE MUSICAL. This new episode will premiere on Tuesday, November 18h at 7:30 a.m. (ET/PT) and will re-air on Tuesday, November 25th at 7:30 a.m.(ET/PT) on Lifetime.

Featuring more than 40 classic hits such as “My Girl” and “Ain’t No Mountain High Enough,” MOTOWN THE MUSICAL tells the story behind the hits as Diana, Smokey, Berry and the whole Motown family fight against the odds to create the soundtrack of change in America.   Motown shattered barriers, shaped our lives and made us all move to the same beat.

In this sixth and final episode of the “Broadway Balances America” series, host Amber Milt goes backstage to learn what it’s like to transform into a Supreme at MOTOWN THE MUSICAL. She’ll meet up with cast and crew including: Krystal Joy Brown who plays the legendary Dianna Ross, to talk beaded dresses and work-life balance; Director Charles Randolph-Wright, to gain his insights on how Motown music changed the world; Costume Designer Emilio Sosa who gives his take on how clothing influences attitude; and Wig/Hair Supervisor Heather Wright who shows Amber how wigs are an integral part of the transformation.

“Broadway Balances America” highlights the shows featured on Broadway Across America’s 2014-2015 Broadway series nationwide – from Boston to Costa Mesa, from Houston to Minneapolis, and everywhere in between.

For more information about the upcoming National Tour of MOTOWN THE MUSICAL and the “Broadway Balances America” series, please visit

About The Balancing Act®

Now in its 7th season, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple – the show strives to help today’s modern woman balance it all by bringing them positive solutions to enrich and empower them. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act® on weekday mornings Mon. – Wed. at 7:30 am (ET/PT) and Thursday and Friday at 7:00 am (ET/PT) airing on Lifetime® television. For additional information or to view a segment visit: Join the Conversation!

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Watch us on YouTube at:

About Broadway Across America:

BROADWAY ACROSS AMERICA is part of the Key Brand Entertainment family of companies, which includes and is operated by John Gore (Owner & CEO).  BAA is the foremost presenter of first-class touring musicals and plays in North America, operating in 40 markets.  As a leading Broadway producer, BAA is dedicated to the development and production of new and diverse theatre.  Current/upcoming productions include Beautiful, Million Dollar Quartet and Pippin. Past productions include Bullets Over Broadway, Hairspray, How to Succeed in Business Without Really Trying, Memphis, Promises, Promises and The Producers. is the premier theater website for news, exclusive content and ticket sales. For more information please visit and


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The Afternoon Report, Wednesday, November 12, 2014

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Wednesday, November 12, 2014 

Today’s Tweets from BBB
Follow us on Twitter –
@theatertalk will feature @BELLEAMHERSTnyc star Joely Richardson & director @SteveCosson on new episode this Friday • • • RT @SteveAubato: Has @BELLEAMHERSTnyc star Joely Richardson’s acting family influenced her career? Watch now • • • RT @HEDWIGOnBway: Hed-heads! Another auction – subway poster signed by #MCH to benefit the amazing @BCEFA • • • RT @DuJourMedia: Joely Richardson tells us why playing #EmilyDickinson is the role of a lifetime in @BELLEAMHERSTnyc • • • 


Why 60 Million Employees Use Social media to Advocate for Their Companies – by DAVE HAWLEY

Employees are talking about your brand on social media — in fact, 50% of employees post messages, pictures or videos in social media about their employers. With nearly 120 million full-time employees in the U.S., that means 60 million employees choose to talk about their employers online.

The good news is that their messages are overwhelmingly positive; the bad news is that much of this employee advocacy is happening beyond your awareness. Many employees are sharing about their companies on social media without training or guidance on brand-safe content.

The key is to understand why employees would advocate for their companies. What’s in it for them? How do you make it feel natural for them to advocate? How can you motivate them to do it well?

To read this article, click the link below


Explain It Like I’m Eight: Cookies – by GABRIEL OWEN & ALEX KANTROWITZ

Ad Age’s video series using kids to break down marketing jargon is back again, with a new installment taking on cookies.
Watch the video, click the link below




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The Afternoon Report, Tuesday, November 11, 2014

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Tuesday, November 11, 2014 

Today’s Tweets from BBB
Follow us on Twitter –
RT @playbill: Dir. Steve Cosson: “Joely was one of the first people to come to mind” for @BELLEAMHERSTnyc  • • • Exclusive Video: Behind the Scenes at Rehearsals for AN AMERICAN IN PARIS via @VanityFair @AmericanInParis • • • Fox 5 talks with Alex Sharp about starring in @CURIOUSBroadway via @YouTube • • • RT @nytvideo: Joely Richardson, of “Nip/Tuck” and “The Tudors” fame, plays Emily Dickinson • • • 


Why organic reach on Facebook is not dead yet

It can happen in a flash; one of your employees posts something on social media intended for their personal page, while unintentionally logged The myriad changes to Facebook’s news feed over the past two years have fundamentally changed what users are likely to see when they log on to the service. They’ve also had a profound effect on brand and publisher distribution through the platform.


More specifically, brands have seen their organic reach plummet, while publishers have seen their referral traffic from the platform reach unprecedented levels. Hearst, for instance, now sees nearly half its referral traffic from Facebook, up from just 10 percent a year ago. Brands, however, have been forced to pay Facebook for the kind of reach they once enjoyed for free.

But new research suggests that organic is not yet dead and still plays an important role in how brands and agencies approach the platform. The posts that perform best are the ones that gain organic traction initially and are then boosted with media spend.

While organic reach for brands has dropped to the low single digits this year from about 16 percent in April 2012, brands are still able to reach a quarter (25 percent) of their Facebook fan bases each month, according to a study conducted from January to September this year by social media analytics firm Socialbakers. That’s markedly lower than the organic reach for celebrities (54 percent) and media (58 percent) over the same time period, but Socialbakers and agency executives agree that the signal provided by organic reach is far more valuable than its distribution implies.

To read this article, click the link below


Broadway Ad Breakdowns:

Sunday, November 9, 2014
(b/w unless otherwise indicated) Continue reading

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The Afternoon Report, Monday, November 10, 2014

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Monday, November 10, 2014

Today’s Tweets from BBB

Follow us on Twitter –
RT @broadwaycom: Joey Slotnick will lead Moira Buffini’s DYING FOR IT off-Broadway @AtlanticTheater; cast announced • • • RT @nypost: Joely Richardson what books she’s loved recently Catch her in THE BELLE OF AMHERST @belleamherstnyc • • • RT @NYTimesTheater: Stay tuned for this week’s #InPerformance video, with Joely Richardson as Emily Dickinson in “THE BELLE OF AMHERST” • • • Break a leg to @traciethoms and #JohnHawkes, opening tomorrow in @MTC_NYC’s #LOSTLAKE! • • • Happy birthday to Ann Reinking and @andymientus! #broadwaybirthdays • • •


Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos
AdWeek – by TIM NUDD

Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos?

The infographic below crunches some data to suggest the ideal length of everything online. Rules are made to be broken, of course, and this isn’t to say other lengths can’t work. A lot depends on the type of content, and audience.

bears a grudge.”)

To see the infographic and read this article in its entirety, click the link below


Link to Broadway Grosses for the week ending November 9, 2014:  Continue reading

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