The Afternoon Report, Monday, August 31, 2015

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Monday, August 31, 2015


Tweets from BBB
Follow us on Twitter – @BBBway


Complete casting has been announced for #RIPCORD @MTC_NYC, which begins rehearsals tomorrow! • • • Broadway bound THE SPONGEBOB MUSICAL to open in Chicago Summer 2016!  • • • Watch Leanne Cope, Star of Broadw ay’s AN AMERICAN IN PARIS show you around the Palace! @AmericanInParis • • • RT @broadwayworld: BWW Exclusive: FIVE MINUTE CALL with @RandyRainbow & the Cast of @ROTTENbroadway • • •


Social Media Tips From The World’s Top Airline

On a recent flight from San Francisco to Hong Kong on Cathay Pacific, I was pleasantly surprised to receive a personal response from the airline when I posted details of my trip on Twitter. I say “pleasantly surprised” because many brands rarely interact with their followers on social media. I noticed that Cathay Pacific was different, engaging with nearly everyone who used @cathaypacific in their posts. I decided to test the airline’s social media team. I requested an interview with the head of social media. By the end of the day I was having an email exchange with Dennis Owen, the group manager for social media at Cathay Pacific Airways. Again, a timely response that I rarely get with many “thought leaders” or brands.

As an author and a contributor to, I’m on Twitter every day to aggregate information and contact potential interviews for my column. What I have found—to my growing frustration—is that very few leaders and brands use social media to interact with their fans and customers. “Social,” by definition, means two-way dialogue and yet most brands use social media as a one-way tool to broadcast promotions or ads.

Read this article, click the link below


Link to Broadway Grosses for the week ending August 30, 2015 Continue reading

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MTC’s RIPCORD Announces Complete Casting, Rehearsals Begin Tomorrow

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Lynne Meadow (Artistic Director) and Barry Grove (Executive Producer) are pleased to announce complete casting for Manhattan Theatre Club’s world premiere of Ripcord, the new play by Pulitzer Prize winner David Lindsay-Abaire, directed by Tony and Emmy Award winner David Hyde Pierce.

Daoud Heidami (Bengal Tiger at the Baghdad Zoo, “What’s Your Emergency”) and Nate Miller (Peter and the Starcatcher, MTC’s Of Good Stock) complete that cast that also features previously announced Drama Desk Award winner Marylouise Burke (Kimberly Akimbo, Fuddy Meers), Rachel Dratch (Love’s Labour’s Lost, “Saturday Night Live”), Glenn Fitzgerald (Hamlet, The Sixth Sense), and Emmy Award winner and Tony Award nominee Holland Taylor (Ann, “Two and a Half Men”).

The limited engagement of Ripcord will begin previews Tuesday, September 29, 2015 for a Tuesday, October 20, 2015 opening night at MTC at New York City Center – Stage I (131 West 55th Street).

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Broadway bound THE SPONGEBOB MUSICAL to open in Chicago Summer 2016

The World Premiere of The SpongeBob Musical will begin performances on Tuesday, June 7th at Broadway in Chicago’s Oriental Theatre (24 West Randolph Street, Chicago, IL). This is a limited engagement through Sunday, July 3, 2016.

The SpongeBob Musical is co-conceived and directed by Tina Landau with a book by Kyle Jarrow, music supervision by Tom Kitt.

The SpongeBob Musical will be a one-of-a-kind musical event with original songs by Steven Tyler and Joe Perry of AEROSMITH, Jonathan Coulton, Dirty Projectors, The Flaming Lips, John Legend, Lady Antebellum, Cyndi Lauper, Panic! At the Disco, Plain White T’s, They Might Be Giants and T.I., with an additional song by David Bowie and additional lyrics by Jonathan Coulton.

The design team includes scenic and costume design by David Zinn, lighting design by Kevin Adams, projection design by Peter Nigrini and sound design by Walter Trarbach.

Following its engagement in Chicago, the musical will open on Broadway in the 2016-2017 season.

Casting will be announced shortly.

The end is near. Only one sponge can save the day. But he’s going to need help from some of the greatest songwriters in rock and pop music history.

The SpongeBob Musical unleashes anarchic absurdity under the sea… and on Broadway. Conceived and directed by Tina Landau (Steppenwolf Theatre Company), it delivers a tidal wave of original music by songwriting royalty like John Legend, Cyndi Lauper, The Flaming Lips, T.I., Lady Antebellum, and Steven Tyler and Joe Perry of Aerosmith.

The SpongeBob Musical is a rousing tale of a simple sea sponge who faces the unfathomable. It’s a celebration of unbridled hope, unexpected heroes, and pure theatrical invention.

The SpongeBob Musical will be produced by Nickelodeon.

“I was drawn to this project not only for its wild theatrical possibility, but also because I felt SpongeBob, at its core, is a layered and hilarious ensemble comedy,” said Landau. “SpongeBob himself is of course its center and beating heart–the eternal innocent in a sea of cynics. He’s also the classic underdog hero, and so our production sets him on a hero’s journey with real stakes, all the while retaining the show’s trippy humor and irreverence. We’re taking our leads from the TV show but this is an original story, with an original design approach, and original songs written just for the occasion by an amazing array of songwriters. We will present the world of Bikini Bottom and its characters in a whole new way that can only be achieved in the live medium of the theatre. We’re bringing the show’s fabled characters to life through actors—not prosthetics or costumes that hide them—and we’re deploying some unconventional stage craft that will prove that anything can happen in Bikini Bottom.”

“SpongeBob long ago transcended the TV screen to become a pop culture icon inspiring everyone from kids and families to artists and musicians, pro athletes, movie stars, fashion designers, social media mavens and even the President,” said Cyma Zarghami, President, Viacom Kids and Family Group. “This character has achieved a level of global popularity that we could never have imagined, and bringing him to Broadway is a way to give him a new platform, literally, to reach audiences of all ages who are looking for an engaging, funny and innovative musical theatre experience.”

Added Russell Hicks, Nickelodeon’s President of Content Development and Production, “We decided early on that we would only bring SpongeBob to Broadway if we could find someone with a wholly unique take on these beloved characters. When we met Tina, we immediately understood that her vision would not only live up to the expectations of both fans and new audiences, but also to the high-level of artistry and professionalism that are the hallmarks of Broadway. The innovation she is bringing to the staging is matched with an equally fun and surprising set of original songs we’ve culled from a dream team of SpongeBob fans who happen to be top-flight musical artists, like David Bowie, John Legend, Cyndi Lauper Lady Antebellum and T.I.”

Since premiering on Nickelodeon in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon. The series has been the most-watched animated program with kids for more than 13 consecutive years, and over the past several years, it has averaged more than 1 million total viewers every quarter across all Nickelodeon networks. As the most widely distributed property in Viacom history, SpongeBob is seen in over 185 countries and translated in more than 50 languages. The Paramount Pictures feature film The SpongeBob Movie: Sponge Out of Water premiered Feb. 6, 2015, landing at #1 opening weekend and going on to be a major hit globally. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurably optimist and earnest sea sponge, and his undersea friends.

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PRINCE OF BROADWAY begins rehearsals September 3 in New York City

Prince of Broadway

The Umeda Arts Theater world premiere production of Prince of Broadway will begin rehearsals on Thursday, September 3 in New York City.

Prince of Broadway, a new musical celebrating the extraordinary six decade Broadway career of producer-director Harold Prince.  The production plays from October 23-November 22, 2015 at Tokyu Theatre Orb in Tokyo, Japan and November 28-December 10, 2015 at Umeda Arts Theatre, Main Hall, in Osaka, Japan

Prince of Broadway, which features words and music from many of the shows that have earned Hal Prince a record 21 Tony Awards, has a book by two-time Tony Award nominee David Thompson (The Scottsboro Boys, Steel Pier), co-direction and choreography by five-time Tony Award winner Susan Stroman (The Producers, Contact, Crazy for You) and direction by Mr. Prince.

The cast includes Josh Grisetti (It Shoulda Been You), Shuler Hensley (Tony Award winner for Oklahoma!), Ramin Karimloo (Phantom of the Opera, Tony Award nominee for Les Miserables), Nancy Opel (Honeymoon in Vegas, Tony Award nominee for Urinetown), Bryonha Marie Parham (After Midnight, The Gershwins’ Porgy and Bess), Emily Skinner (Billy Elliot, Tony Award nominee for Side Show), Mariand Torres (Natasha, Pierre & the Great Comet of 1812, Wicked), Kaley Ann Voorhees (Phantom of the Opera), Tony Yazbeck (Tony Award nominee for On the Town) and Reon Yuzuki (former Top Star of the Takarazuka Revue Company’s Star Troupe).

Celebrating one of the most influential and successful careers in the American theatre of the past 60 years, Prince of Broadway will look at the circumstances and fortune, both good and bad, that led to Hal Prince creating some of the most enduring and beloved theatre of all time, including The Pajama Game, West Side Story, Fiorello!, Fiddler on the Roof, Cabaret, Company, Follies, A Little Night Music, Sweeney Todd, Evita, and The Phantom of the Opera, the longest-running show in Broadway history.

Mr. Prince commented, “The idea for Prince of Broadway was brought me to me some years ago and, a tad reluctantly, I agreed to consider the notion of a compendium show featuring material from the 34 musicals I directed and/or produced on Broadway. Subsequently, I asked Susan Stroman to choreograph and co-direct with me because so much of the material will require inspired movement. I have come to the conclusion that I don’t want to reproduce verbatim what I staged in the original productions. Instead, I plan to re-think each segment and direct it as I would today, possibly having learned more about what I’m doing in the subsequent years. Finally, I’ve asked Jason Robert Brown, a choice composer with whom I’ve worked before (Parade) to orchestrate the show, write connective musical material, and create a brand-new number for the finale. After all, my career is just a blip on the theatre screen and there will be a rich future.”

Mr. Prince directed the original productions of She Loves Me, It’s a Bird…Superman, Cabaret, Zorba, Company, Follies, A Little Night Music, Pacific Overtures, On the Twentieth Century, Sweeney Todd, Evita, Merrily We Roll Along, The Phantom of the Opera, Kiss of the Spider Woman, Parade and LoveMusik. He has also directed acclaimed revivals of Candide and Show Boat. Before becoming a director, Mr. Prince produced the original productions of The Pajama Game, Damn Yankees, New Girl in Town, West Side Story, Fiorello!, Tenderloin, Flora the Red Menace, A Funny Thing Happened on the Way to the Forum and Fiddler on the Roof. Among the plays he has directed are Hollywood Arms, The Visit, The Great God Brown, End of the World, Play Memory and his own play, Grandchild of Kings. His opera productions have been seen at Lyric Opera of Chicago, the Metropolitan Opera, San Francisco Opera, Houston Grand Opera, Dallas Opera, Vienna Staatsoper and the Theater Colon in Buenos Aires. In 2006, he prepared a new version of Phantom which ran in Las Vegas at the Venetian Hotel for six years. His next musical, The Band’s Visit, will open at the Atlantic Theatre Company in 2016. Mr. Prince is a trustee for the New York Public Library and previously served on the National Council on the Arts for the NEA. He is the recipient of 21 Tony Awards, a Kennedy Center Honor, the Eugene O’Neill Theatre Center’s Monte Cristo Award and a National Medal of the Arts from President Clinton for a career in which “he changed the nature of the American musical.”

Prince of Broadway features set design by Tony Award winner Beowulf Boritt, costume design by six-time Tony Award-winner William Ivey Long, lighting design by Sonoyo Nishikawa and sound design by Koichi Yamamoto.   Wig design is by Paul Huntley.  Musical supervisor and arrangements are by three-time Tony Award winner Jason Robert Brown.  Musical director is Fred Lassen.  Casting is by Tara Rubin.

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The Afternoon Report, Thursday, August 27, 2015

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Thursday, August 27, 2015


How To Start Investing In Social Media Marketing The Right Way
Forbes – by SUJAN PATEL

If you have a business, you need to be on social media – it really is that simple. A business without a social media presence is like a driver cruising down the street at night with no headlights. It’s dangerous, and it significantly lowers the probability you’ll end up where you want to be (and even if you do, it’s going to take you a lot longer to get there).

There’s no question that social media is a key factor to success in business these days. But how do you pay for it? How do you find the time to manage your accounts?

First, let’s get one thing straight. There’s a lot you can do on social media for free. You can set up a Facebook account and start posting, just like you can set up a Twitter feed and start tweeting. The problem, of course, is your reach. Because so much information is being shared on these social platforms, the networks themselves have no choice but to filter out some updates to be seen by their intended recipients and to let others go unseen.

Facebook, for instance, states that, “Of the 1,500+ stories a person might see whenever they log onto Facebook, News Feed displays approximately 300. To choose which stories to show, News Feed ranks each possible story (from more to less important) by looking at thousands of factors relative to each person.”

Brand messages are more likely to fall into the “less important” camp than personal updates, which has led to increasing interest in paid social advertising. Basically, it’s an “if you can’t beat them, join them,” mentality. If you can’t capture organic reach and engagement on your own, you may want to give paid advertising on social networks a try.

That said, unless you’re blessed with an unlimited budget, you’ve got to be sure you’re getting the most out of the money you allocate to this cause, both in terms of the campaigns you run and the tools you use to manage them. If you aren’t sure how to get started – and you want to maximize your ROI for these campaigns –

Check out the tips, click the link below




The Billboard Charts ~ Issue Date: September 5, 2015

Billboard Top Broadway Cast Album Catalog: Continue reading

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The Afternoon Report, Wednesday, August 26, 2015

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Wednesday, August 26, 2015


Today’s Tweets from BBB
Follow us on Twitter – @BBBway

RT @broadwaycom: VIDEO! The stars of @SPRINGBway on getting out of their comfort zone & more • • • RT @browniejdnyc: @ROTTENbroadway Women’s Equality Day! Share your pic & tell your reps to vote for #ERAnow! • • • RT @PlaybillVideo: @ROTTENBroadway Stars Get Collegiate With “Dorm Room” Dining and Snacks • • • RT @PlaybillCarey: #ERANow #WomensEqualityDay • • • Check out @CBSNewYork @JillNicolini segment on the upcoming revival of @SPRINGBway • • • RT @MichaelPaulson: The @DeafWest production of @SPRINGBway, featuring signing as well as singing, had press preview this a.m. Some pix • • •



Google & Twitter partnership takes flight as Tweets appear in search results –  by LAUREN KAYE

Marketers, prepare to get even more mileage out of your social media content. Google announced it’s extending its use of Tweets to all English searches and mobile results pages. This provides greater incentive for brands to cover trending events in their industries, because they’ll now have the opportunity to rank more than once on a results page and grab their target audience’s attention.

This development is the result of a deal the two digital power-houses struck earlier this year. Twitter agreed to give Google access to the streaming social content users publish on its platform, offering searchers (including those who don’t have a Twitter account) access to first-hand breaking news coverage as well as opinions straight from the horse’s mouth.

Find out more, click the link below



Social Live Streaming Apps: A Look at the Competition
AdWeek/SocialTimes –  by ERIC DAHAN

There has been a lot of excitement around the mobile live-streaming apps Meerkat and Periscope. While Meerkat was left to fend for itself when Twitter cut off its API access, Periscope has emerged as a favorite among marketers. The competition is still tight, especially with Meerkat’s recent launch of Cameo with Facebook integration, which holds the promise of connecting brands and influencers in meaningful ways.

To be clear, live-streaming is a long established medium. Platforms like Ustream, Twitch, and Bambuser have been serving the world with live content for more than a decade. What’s different with Meerkat and Periscope is the mobile first approach, which enables brands to deliver exclusive content to an increasingly mobile audience.

Find out more, click the link below

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RSC Live brings Othello to US Cinemas, beginning Sept 23

OthelloOneSheetBeginning September 23, the Royal Shakespeare Company’s acclaimed production of Shakespeare’s Othello will play in select movie houses across North America.  The production, which opened to rave reviews at the RSC’s home in Stratford-upon-Avon, was filmed for “Live from Stratford-upon-Avon,” the RSC program that screens the world’s greatest classical theatre company from Shakespeare’s home town around the world through a continued partnership with Picturehouse Entertainment.

Hugh Quarshie and Lucian Msamati return to the RSC to play Othello and Iago in Iqbal Khan’s production. Joining them in the role of Desdemona is Joanna Vanderham, who makes her RSC debut. Joanna, best known for playing the lead character of ‘Denise Lovett’ in BBC’s The Paradise, has also starred in feature film What Maisie Knew and BBC drama Dancing on the Edge. Joanna will next appear in Jimmy McGovern’s Banished on BBC Two in early March and as ‘Marian Maudsley’ in a new BBC adaptation of L. P. Hartley’s classic novel The Go-Between in July.


The cast for Othello also includes: Nadia Albina (Duke of Venice); David Ajao (Montano); Scarlett Brookes (Bianca); James Corrigan (Roderigo); Ayesha Dharker (Emilia); Eva Feiler (Citizen of Venice); Owen Findlay (Gentleman of Cyprus); Jacob Fortune-Lloyd (Cassio); Guy Hughes (Soldier); Rina Mahoney (Citizen of Venice); Ken Nwosu (Gentleman of Cyprus); Brian Protheroe (Brabantio); Jay Saighal (Gentleman of Cyprus) and Tim Samuels (Lodovico).


The Othello set is designed by Ciaran Bagnall with costume design by Fotini Dimou, and lighting by Ciaran Bagnall. The music is composed by Akintayo Akinbode with sound by Andrew Franks. Movement is by Diane Alison Mitchell and the fight director is Kev McCurdy.


Watch the trailer for Othello here:



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The Afternoon Report, Tuesday, August 25, 2015

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Tuesday, August 25, 2015


Tweets from BBB
Follow us on Twitter – @BBBway


RT @IAmCait: “Everybody seems to be so enthusiastic, that it’s kind of overwhelming.” – @Caitlyn_Jenner #IAmCait • • • Thanks for seeing @AMERICANINPARIS @Caitlyn_Jenner @candiscayne @TransDivaChandi! @IAmCait is reairing Wed at 6pm ET! • • • CURIOUS INCIDENT’s Helen Carey on Hugh Jackman and Being “Hooked to” Stacy Keach via @playbill @CuriousBroadway • • • The adult stars of SPRINGbway, Russell Harvard, Marlee Matlin, Patrick Page and Camryn Manheim • • • The cast of @SPRINGBway! • • • RT @BroadayBox: Yeah, I guess you can say that @MAMMAMIAMusical hunk @starky8907 totally mastered the selfie • • •



Trends Reshaping Social Media
Entrepreneur – by JOHN RAMPTON

Not too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network. Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites.

It’s been a few years since it’s been just social networking, now it’s social media. It’s our media landscape. It’s mass communication. And here’s where it’s heading and what it means for businesses.

Are you keeping up with the trends? Click the link below.




Facebook Tests New Story Post Format
AdWeek/SocialTimes – by JUSTIN LAFFERTY

Facebook is testing a new post format, called a story, that allows users to upload a photo album that displays as an automatically-playing slideshow on News Feed.

Facebook confirmed to SocialTimes that this is a test:

“We’re testing a new way to view albums on Facebook.”

The format looks somewhat similar to the annual “year in review” type posts that Facebook makes available to users, where the post is a scrollable collection of images.

Read the article, click the link below



Broadway Ad Breakdowns: Continue reading

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The Afternoon Report, Monday, August 24, 2015

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Monday, August 24, 2015


Tweets from BBB
Follow us on Twitter – @BBBway


Check out @RealmTheatre “A DELICATE SHIP” playwright @abziegs featured in the @nytimesarts. Opens 8/27! • • • RT @TheJoeDShow: Fun chat w/ @MAMMAMIAmusical ensemble actor Brent Black about being in Bway cast since day one, as 14 years • • •


Has the Social Media Wild West Been Tamed?
AdWeek/SocialTimes – by LARRY ALTON

Social media marketing feels like the Wild West to many marketers. Back in the original Wild West, a few brave souls took on new risks, paving the way for others to follow. While it was exciting and many amassed their fortunes, the Wild West was chaotic and often lacked law and order. It was only when the West was finally tamed that wealth began to spread at a faster rate.

In the early pioneering days of social media marketing, it was easy to gain a fan with a tweet or post; you staked a claim and the gold followed. However, as this potential for new-found wealth attracted more companies, consumers started to realize that they wielded considerable power, and as a result, gaining followers became more difficult.

Now, the noise level is so high, it’s hard to be heard above the crowd, and big brands have stepped in with even bigger budgets to compensate — and that only raises the noise level further. So, has the Wild West mentality of social media marketing been tamed, or are we still in the midst of it?

Read this article, click the link below





Instagram Ads Tops Facebook’s for Click-Through Rate
Direct Marketing News – by AL URBANSKI

Instagram released its advertising API to third-parties last month and is already posting some positive numbers, according to, whose Marketing Cloud is an Instagram partner.

Instagram’s click-through rate for August thus far is 1.50%, almost double that of Facebook, its parent company. At 42 cents, its average cost-per-click is two cents higher than Facebook’s. But while Instagram shows promise as a direct marketing tool, right now it may be a tad pricey for brand marketers.

Read this article, click the link below


Link to Broadway Grosses for the week ending August 23, 2015 Continue reading

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The Afternoon Report, Thursday, August 20, 2015

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Thursday, August 20, 2015

Today’s Tweets from BBB
Follow us on Twitter –
Congratulations to our own @amyakass on her engagement. #weddingbells • • • Our fave part of @SPRINGBway & @HAMILTONMusical singing “Totally F#cked” is @KRYSTAR0DRIGUEZ beat boxing • • • RT @broadwaycom: @HBlix chats with her stage husband @Briandarcyjames in the 5th ep of Renaissance Woman! • • • This Saturday, @MTC_NYC’s Stargate Theatre Company presents “DEEPER THAN SKIN.”  • • •


Brandjacking: How to Prevent Trolls and Other Internet Pirates From Harming Your Brand
AdWeek/SocialTimes – by MARK WILLIAMS

Last week, another major brand was hijacked online with someone who assumed a brand’s identity and engaged with individuals on social media under false pretenses. Sadly, this has become a way too common trend.

When global retailer Target announced it was removing gender descriptions from in-store signage within its children’s toy sections, many people reacted to this news via the brand’s Facebook page. Unsurprisingly, some of the posts included negative comments criticizing the company’s decision.

A Facebook account called “Ask ForHelp,” which used the Target logo as a profile picture, was created to impersonate Target customer service and responded to some of the unhappy customers with snarky, flippant answers.

Along with an official statement outing the stunt as being an incident facilitated by a fraudster, Target responded to the troll situation with humor. The company posted a photo of retro troll dolls to its Facebook page accompanied by text that said: “Remember when Trolls were the kings of the world? Woo hoo! They’re back and only at Target stores.”

Not only did Target manage to flip the brandjacking crisis, they amassed critical customer support. Thus far, the post of tiny trolls has been shared more than 17,000 times, liked by more than 53,000 people, and racked up nearly 5,000 comments, most of which are overwhelmingly positive.

Brandjacking isn’t new. These pranks, however, these are gaining visibility as social media becomes more widely adopted by the broader population.

To find out the most common forms of brandjacking and some thoughts on what to do, click the link below



The Billboard Charts ~ Issue Date: August 29, 2015

Billboard Top Broadway Cast Album Catalog: Continue reading

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